This study uses Tu Youyou winning the Nobel Prize as an example to help understand scientific events in a variety of media platforms, such as traditional media and social media communications. Content analysis method is used to analyze traditional media and social media news reports. It’s easy to find in the research that social media pays higher attention than that of traditional media in this regard. The timeliness found on social media is pretty shorter than that of traditional media, but topics fade very quickly. As regards what they are concerned about, the event of issues are also different, traditional media are more biasedly congratulated where the public spread science knowledge. Social media platforms are more inclined to science communication in the “human” participation and controversial issue, meanwhile, social media science texts presented on quality, depth of content, and issues affecting traditional media, its role in science communication should not be ignored.

Top journal is often regarded as the representative of frontier scientific research results, information and knowledge-based intelligence analysis tend to be one of functional advantages and significant to information science field. It is crucial to understand the position of our country in the forefront of scientific development through an intelligence analysis of articles publicized in top scientific journals from China. In order to understand deeply the distribution structure of Chinese first author and corresponding author in top journals, the research regards Nature and Science as representatives based on bibliometrics. Selected papers of first author or corresponding author whose address are People’s R China between 2010—2015 explore it from seven aspects---quantity, discipline, cooperation nationalities, institutions, author, incited times and supporting fund, which shows the structure and situation of scientific achievements of China during recent 6 years.

The construction of IBM mainframe science base in academy is not only filling the gaps in the domestic and foreign mainframe science popularization, but also a new attempt to participate in the work of science popularization for South China University of Technology (SCUT). Relying on SCUT’s rich software, hardware resources, and experiences in mainframe related research, the science base launches mainframe science popularization work for the public, especially young people in China. Advantages and characteristics of the science base are introduced; the innovative practices of science base are deeply discussed from four aspects: the content of science education, talents team, science instruments and practice methods; experience enlightenment, typical problems and the direction of improvements are also explored. All this can provide references for science popularization in mainframe and computer discipline.

As one of the most important forms of science communication, science fiction film has experienced continuous and tremendous changes during the past more than a hundred years. The results about categorical data analysis of Top 100 science fiction films show that the linkage type elements of science fiction film become more and more varied and audiences regain their faith in science. Moreover, the categories of linkage science are diversified and marked with the stamps of the time; with a low barrier to entry, the subject tendency and worldview of films are adapted to the reality gradually; And audiences tend to love the film which is both technical and thoughtful with different forms of international cooperation. Communication subjects should improve scientific literacy and build up their imagination; the field of science adds fuel to the flame and the area of expertise has paid great attention to the science fiction film. In addition, policy environment becomes more flexible and social aesthetic flavor changes with the times. All those factors contribute greatly to promoting science communication in Chinese science fiction film.

The popularity of eating placenta and placenta therapy, which is also called “fresh cell therapy”, has been accompanied by controversy. The controversy is focused on the scientific and historical evidences. Looking into the scientific research to date, no rigorous evidence for therapeutic effects or hazard was found; the placenta therapy has nothing to do with stem cell therapy; and the “fresh cell therapy” was not supported by Chinese or Swiss government. The history of burying placenta was longer than eating, furthermore, the objection to medicinal placenta has been in existence since ancient times, therefore, long history cannot be used as an evidence for efficacy. Chinese historical regimen, the large demand and profits of health-care products along with the cognitive space given by the absence of scientific research give rise to the popularity of this kind of product under the situation of the absence of scientific and historical evidence.

Soft power of science and technology constitutes an important part of cultural soft power, and scientific communication is an important way to understand the soft power of science and technology. From a perspective of social function, the dissemination of scientific and technological innovation are the 2 wings served for the construction of an innovative country and enhancing national cultural soft power. There remains a strong correlation between the dissemination of scientific and cultural soft power and the content of science communication, which reflects the sustainable development of cultural soft power in culture. Science communication activities help to enhance regional cultural soft power. Science communication when transformed towards the cultural soft power needs to be achieved by a certain form and way, and the soft power of science and technology is the important form for the scientific communication when it is transformed towards the cultural soft power.

Science writers play an important part in science communication, whereas with less attention placing on them. The current study aims to analyze the science writers’ social characteristics and temperament characteristics through the “Early Adopters” concept of Diffusion of Innovation Theory, and then interprets the science writers’ research data. This study finds that all of the educational background, scientific knowledge and cognition, culture literacy among the science writers’ social characteristics as well as their temperament characteristics show positive effects, whereas, all of their pathway and capability of information acquisition, communication channel and skill, as well as their socioeconomic status display negative roles. Furthermore, the current study discusses the underlying causes and solutions of the weak characteristics.

Science and technology museum culture construction system involves substantial content, it can be generalized in two aspects, it reflects the “hardware” of material culture, and embodied in the “software” of spiritual culture and system culture. The cultural spirit plays a vitally important role in science and technology museum cultural venues. By conducting a research on the construction of spiritual culture in science and technology museum, we can define what science and technology museum spirit culture is, why to build a science and technology museum culture, what kind of spiritual culture science and technology museum needs, and how to construct the spiritual culture of the science museum. All those will offer references for the construction of science and technology museums under the new situation.