Recently, researchers have been exploring ways to apply social-psychological model to examining how individual's cognition, affection, attitudes and behaviors influence the effect of science communication. For example, the Risk Information Seeking and Processing (RISP) model is used to explain the conditions under which individuals seek and process risk information. After reviewing related literature, the paper takes the issue about GM Food as an example to explore how individual psychological and social variables and their relationship influence individual's processing of information by using RISP. Finally, the paper discusses how to use the results of RISP studies to design effective science communication.

This research analyzes the shortage of talents and irrational structure in the construction of science popularization talents in China, with considering the influencing factors and functions from the perspective of organizational attractiveness. Through an empirical study, it is found that both instrumental attributes and symbolic attributes have significant and positive influence on potential talents' perception of the attractiveness of science organization, where the symbolic attributes effect is greater than the instrumental attributes. Promotion, competence and prestige are all relating to the attractiveness of science popularization organization. Gender has a significant impact on the relationship between the characteristics of science popularization and organizational attractiveness. In addition, the potential talents are less prone to the perception of science popularization work and organizational attraction, consequently, some measures should be taken to improve the attraction of the talents for science popularization organization.

The construction of a scientific educational material platform based on the digital interactive service model mainly solves two problems in science education: one is to solve the problem of quantity and quality of teaching materials; the other is to construct the cognitive-involvement-inquiry learning process of scientific knowledge and help learners gain “meta-cognitive abilities” for the ontology of science education. The design of this platform adopts the form of new media, based on internet thinking, cloud storage, big data technology, and integrated terminal equipment applications, with a view to establishing a nationwide non-differentiated teaching material platform. The science education teaching material is essentially digitally oriented. Therefore, this paper designs the function and application model of the platform based on the digital interactive service model and constructivism learning theory. The platform design includes two paths and six modules. The two paths are “content chain” and “information transmission chain”; the six modules are: collection of teaching materials, content planning of teaching materials, brand packaging of teaching materials, platform software development, cloud storage services, and terminal equipment integration. The application of the platform, the use of digital technology, co-construction and sharing of ideas, across the time and space constraints, scientific education for science education, art, visualization of digital teaching materials, stimulate students' thirst for knowledge, enhance the expressiveness of knowledge, and improve the overall effect of science education.

There are few researches on disaster education courses. Disaster education textbooks, if not aligning with scientific basis, may cause another disaster when it comes to the compilation of some textbooks. In light of this, the research focuses on education courses. Curriculum development research is principally conducted through international comparison, survey research and case retrieval on teachers. Concerning the construction of curriculum objective, it can be achieved by an analysis of the subject development, the curriculum design method, and developing the disaster education curriculum.

With the rapid development of science and technology, the characteristics of science as a kind of culture has become increasingly evident. In order to investigate Chinese rural residents' attitude towards science, the research team conducted a survey through questionnaires in Xiachen village of Taizhou in Zhejiang Province, for which a series of face to face interviews were also carried out. The findings of the study are unfolded as follows: 1. almost all the respondents view science and scientist in a positive manner, 2. most of the residents, especially the aged, are willing to participate in the community activities, 3. superstition still has some influence on the public's attitude towards science in the rural areas. The paper puts forward some suggestions on science communication in Chinese rural areas based on the afore-mentioned conclusions and interviews.

By an investigation and analysis of the exhibits education activities in 25 science and technology museums including the China Science and Technology Museum, the author finds the defects and difficulties as follows: the development is lagging far behind the construction of stadiums and gymnasiums, the building of professional personnels can not meet the needs of industry development, development level and degree is unable to satisfy the needs of the public, and development assessment and process management still need to be improved. To promote continued and further development of exhibits educational activities of science and technology museums, the following suggestions are unfolded: grasp the development of the industry, strengthen the top-level design, focus on accelerating the building of talent team and process management, attach great importance to the combined development of industry, university and research, and strengthen IP application in such museums, etc.

Public acceptability has become one of the most important restrictive factors in the development of nuclear industry. The nuclear exhibition hall, to which much attention has been paid by the relevant government departments and enterprises, is an important place for public science communication and exchange. Combined with literature research and expert recommendations, Shandong Nuclear Power Science and Technology Museum and other domestic representatives of the nuclear exhibition halls had been chosen to visit, and it was found that since 2000, nuclear exhibition halls, constructed by nuclear-related enterprises in China, have become significantly more spacious and magnificent, more geographically near the city, and diversified in the layout, and applied acousto-optic and other modern means more often. However, the model of nuclear reactor was the standard configuration, flat panels were still quite common, and display content was basically the same. Japan, close to China in geographical location and culture, is one of the countries with the largest number of nuclear power in the world, so its nuclear exhibition halls have great reference for us to learn. Through literature research, it was found that the Exhibition halls in Japan had changed significantly in the late 1980s in the exhibition building itself, the surrounding environment, entertainment facilities, high-tech display means and so on. A comparative analysis of nuclear exhibition halls between China and Japan showed that visitor's reception volume of nuclear exhibition halls in China was much smaller, with insufficient supporting services, obviously emphasis on knowledge dissemination and imperfect organizations. Therefore, it is recommended that China should strengthen the top guidance to exhibition halls construction, change development concept, innovate expression methods, streamline display content, and focus on improving operational capabilities. Finally, it is emphasized that the dissemination of nuclear science should strive to uphold the basic principles of objectivity and fairness, and inspire the public to think constantly and profoundly.

With continuing improvements in astronomical observation methods over the years, the astronomical science popularization has also received increasing attention from the government and the related organizations correspondingly. However, with regard to the case in Tibet, due to a lack of sufficient oxygen caused by the inclemency of weather, the harsh living environment, the sparse-density population, the underdeveloped economical growth, the lower-level education, lacking sufficient talents, the limited access to gaining knowledge of astronomy by students and herdsmen, and the lower-level lingering enthusiasm for their learning about astronomical knowledge, etc, all those above-mentioned factors have impeded the effective popularization of astronomical knowledge in Tibet. Albeit Tibet has high altitude mountains, enabling it to provide a natural experimental environment for scientific research on astronomy and astrophysics, and there is a great deal of astronomical observation equipment. However, due to the inconvenient transportation, a shortage of professional science teams, and a lack of emphasis and recognition from local organizations, the functional role of those equipment has not been fully cultivated in science popularization. It is perceived that astronomical science popularization is an important means to improve scientific literacy of the national citizens. In the long run, not only does it broaden people's horizons, increase knowledge, cultivate people's creative spirit and scientific way of thinking, but also brings good economical and social benefits. From that sense, it appears necessary and urgent to carry out the work of astronomical popularization in the underdeveloped areas. In view of the specific situation in Tibet, the paper comes up with some constructive and practical proposals from perspectives of talent construction, the input and investment in science popularization infrastructure, and the concerns form the government, schools and various social organizations, etc.

American Science Festival has established its own unique science festival model in the continuous innovation and development. The study found that American science festival had some characteristics of various forms, the level of sponsors, the combination of tourism, the new form of science popularization activities and unique content. Compared with the case of the United States, there are some problems and shortcomings in the current domestic science festival. It is proposed to promote the establishment of the Science Festival Alliance, strengthen the cooperation between the science festival and the local tourism department, establish the cooperation model of the science festival with the sponsors, as well as improve science popularization activities with active participation and interaction, the aim is to comprehensively improve scientific literacy of the citizens.

In order to gain an accurate understanding and the use of data in popular science report, following steps shall be taking into consideration, firstly it should be on the basis of fully understanding the scientific laws so as to determine whether the data is in accordance with the scientific laws. Secondly, we should be on guard against the statistical errors concerning some special data and index. Thirdly, we should attach great importance to false underlying information of the public opinion survey data, in this regard we shall consider the public's attitude and delve into the actual behavior of the public, so as to make it the basis which helps to correct the public attitudes.

The philosophy “strengthening China by traditional Chinese values and modern western science and technology” initiated during Westernization movement suffered a complete failure in the Sino-Japanese War during 1894—1895. Science, as a weapon of ideological innovation, was beginning to gain the general consensus by the intellectual class. Yan Fu, by translating Evolution and Ethics into Chinese, inspired the study of scientific methods. Under the enlightenment of “Scientific method”, “induction” and “deductive method”, Liang Qichao began to be aware that the spirit of positivism and skepticism found its root in western modernity, which enriched the theory of his “New-human”. The idea of scientific monism and the idea of scientific utilitarianism began to sprout. While Lu Xun was deeply influenced by Liang Qichao's New-human's thoughts, he devoted himself to scientific practice, helping him incubate scientific values different from Liang Qichao's. He believed that the western modernity was the birth of the combination of science and art, and the purpose of the remoulding of National Character was to cultivate an independent individual embracing the freedom of thought, which was called “Li Ren” theory. The thought of “Li Ren” directly pushed the New Culture Movement far and deep. This paper focuses on the complex process of how the western scientific method was introduced in China during the late Qing Dynasty by Liang Qichao and Lu Xun's scientific papers, and how the western scientific method prepared ideas for the New Culture Movement.

Western missionaries in the late Qing Dynasty were the main force for promoting scientific enlightenment in China. Their translated physics textbooks helped to disseminate scientific knowledge, scientific methods and academic concepts, to repel feudalism and superstition, to train early scientists and technicians, and to fuel the birth of newly enlightening thoughts. Although there remain some defects for those textbooks, for example, the discipline system of physics is not clearly enough and infiltration of religious thoughts in scientific spirit is still there, they still play an important role in the transformation of modern Chinese society and the development history of physical education and physics textbooks, which should be treasured by the Chinese people.

In recent years, the research on science communication in China are gradually gaining momentum, however the related professional books are still rare, as a result, there is an urgent need of a systematic reviewing of research theories and methods. As one of the earliest and most influential researchers, Professor Liu Bing integrates the main research yields by him and his graduate students in the field of science communication into the book of Research on Science Communication from Multiple Perspectives. The book's diversified theories and perspectives expand the scope of science communication research, and its rational criticism of social practice and academic research digs deeper into the current study of science, public and society. The papers between chapters seemingly have loose connection, but in fact, there is a pluralistic view of science and culture throughout the book. The book maps a new picture of science communication research, and demonstrates its unique style of “like the wind”.

The Invention of Nature is the latest work by the noted science writer Andrea Wulf in 2015, which won her the Royal Society Insight Investment Science Book Prize in 2016. This work illustrates the whole life of Alexander von Humboldt, with an emphasis on his extensive explorations of natural knowledge and their profound influence in the Euro-American world. According to Humboldt's new view of the world, the earth is a large organic integrity, within which everything is connected with each other; the so-called nature can be considered as a web of life constituted by intricate casual chains. Although Humboldt himself has faded from people's vision and memory, his ideas, exerting a far-reaching influence on reflections of the later generations on the natural world, arouse consensus even today.