This paper investigated the status of science popularization (S-P) by scientific and technical worker. The results show that they have a positive attitude and strong sense of responsibility towards S-P, but their frequencies of participation in S-P activities are not high, and there exist a phenomenon of contrasts between their thoughts and practice. The main influencing factors leading to this phenomenon include their time, energy, funds as well as lack of assessment. Meantime the responsibility of science popularization and the sense of self-worth are both the important driving forces. They pay more attention to broadcast science spirit and scientific rationality, and believe that they should enhance S-P ability, and establish a multi-party mechanism to promote S-P. This paper suggest: Perfecting the evaluation and reward system of scientific and technological projects, scientific and educational units as well as their workers; broadening the channels for carrying out S-P, as promoting the S-P work on new media, self-Media and informatization; Focusing on the content of S-P, vigorously propagating scientific spirit and enhancing public's rationality on scientific issues; Eestablishing professional voluntary S-P organizations in scientific research institutes and universities, focusing on positive guidance and incentives, and cooperating in many ways to form a joint force for S-P; Complete the emergency mechanism of S-P and improve the S-P capacity of scientific and technological workers.

As a controversial scientific issue, global warming has received certain public attention in China, particularly in the online discussion circumstances. Employing content analysis, this study examined the public discussions of global warming on online forums from 2012 to 2017 in China, investigating the ways of discussion as well as discourse quality. The purpose of the study is to better understand whether and how public participation in discussing controversial scientific issues can facilitate public understanding science, helping our society in communicating controversial scientific issues as well as enhancing public engagement in science in China.

Science communication and popularization is an important way for the public to recognize science, understand science and enhance scientific literacy. By choosing the SCI and SSCI databases as data source and using CiteSpace to analyze 1 370 journal articles of science communication and popularization from 1999 to 2018, this paper drew the knowledge maps of the distribution of papers, research subjects, high-cited journals, high-cited authors and high-cited references to show the development context and hot topics. Finally, the author summarized the characteristics and trends from the following aspects: research foundation, research methods and research content, so as to promote the innovation and development of domestic science communication and popularization research in China.

By means of document reviewing, this thesis focused on investigating the science news in Xiang Newspaper and intended to establish an organized methodology to systematically enhance the interestingness in science news based on the news structural factors like title, news-lead, main part and conclusion. This paper extracted and summarized some methods such as cliffhanger setting and rhetoric improvement in order to help the science journalism practices improve.

Cartoon short video of science popularization is a new form of science popularization that developed with the rapid growing of mobile Internet. Such videos are often accompanied by a large amount of entertainment and fragmented information. Based on the theory of seductive details effect, this paper analyzed the relevance between the seductive details and science popularization goal, as well as the effect of situational interest (high or low) triggered by seductive details on the achievement of popular science goals. The research suggested that the low-relevance seduction details were beneficial to the achievement of science popularization goals. Situational interest plays a mediating role, which can improve the audience's memory capacity and learning motivation.

Based on the general directory of 123 science popularization enterprises in Beijing that was confirmed in preliminary studies, this research conducted a sampling survey to further understand the status of science popularization industry in Beijing. By employing proportionate stratified sampling method, this paper conducted questionnaire survey and quantitative analysis to 20 samples concerning several fundamental dimensions of enterprises such as property, fund, employment, service categories and so forth. At the same time, the research was combined with field research and in-depth interviews to reveal the developmental status and difficulties of Beijing's popular science enterprises as well as making corresponding policy recommendations.

He Jiankui, who worked in the Southern University of Science and Technology, announced that a pair of genetically edited baby was born in China. This quickly caused widespread debate in society. In order to study the science popularization demand when ethical emergencies happen, this study used data statistics platform of search engine to study and analyze the big data of the keywords that have been selected, and to understand the structure and characteristics of the ethics science popularization needs, which the Internet users have, and the evolution trends of science popularization demand caused by emergencies. The results show that the time distribution of Internet users' science demand for ethical incidents is “inverted V-shaped” and the persistence is poor; the spatial distribution of people who used search engine to search the keywords was positively correlated with the regional economic level, and the young and middle-aged people and men were highly concerned about related content; people mainly focused on the thematic figure of the incident, while the attention to relevant professional science content is low.

The phenomenon of superstition about health refers that people believe some non-science aspects in their health behaviors. These behaviors would harm believers' physical and mental health. This paper analysis the reasons of this phenomenon's prevalence from some aspects, including the health requirements, dilemma of medical science development, science literacy, social culture, false advertisement, industrial governance and professional frauds. Then, it discusses the current status and inducement of the phenomenon of health from three aspects, including the believers' psychological characteristics, group features, and regional characteristics. Finally, some suggestions were presented.

Given the fact that the teaching quality of the school is relatively weak and the students are usually afraid of the chemical learning to come, in order to eliminate the students' fear of learning chemical knowledge and enhance their enthusiasm for studying, the research group has innovatively explored the ways of compiling chemical popular science textbooks and carrying out popular science activities in summer camp based on the scenes of A Dream of Red Mansions. This paper applied the form of character dialogue to draw out relevant chemical knowledge, and design interesting chemical experiments to attract students to participate effectively. The practice shows that embedding scientific knowledge into students' relatively familiar scenes helps eliminate students' worries and fears about scientific knowledge learning, raise students' interest and enthusiasm in learning, and is of great value to carry out STEM education as well as to improve scientific literacy. This paper introduces the design idea and implementation process of “Beautiful Chemistry in A Dream of Red Mansions” science popularization summer camp, and analyzed the effect of this activities.

Public Engagement is a key element to realize people-oriented, the central philosophy of modern museum. Multiple forms of public engagement narrowed the gap between the museum and the public. However, these forms usually fails to raise the public's generate interest in certain area and cannot continuly improve the relationship between the public and the museum. Fossil Hunters, a public activity conducted by Yunnan Provincial Museum worked as a sample in this paper in order to discuss a new model of public engagement in museum, that is, to explore, love and share. The relationship between the museum and the public should be equal. The museum, as a platform, helps the public find and develop their interests in the process of engagement. In this process, some brilliant people could become a member of the museumand shows themselves on this platform. The museum and public developed a win-win model. In this way, the public could become a truepart of the museum.

The ethical issues arising from the “Body Worlds” have attracted the keen attention of the academic circles. To address this issue, this study investigated dark motivations to the Chengdu Mystery Life Museum, and examines the relationships between dark motivations and demographic information of survey respondents. Survey data collected from 247 domestic visitors suggested that respondents were primarily motivated by their interests in biosciences and mysteries of life. The factor analysis was employed to draw out the underlying dimensions of fourteen motivation attributes explained by the three-factor solution: Knowledge, Friends and Relatives, Ego and Meaning of Life, and Curiosity. The empirical evidence suggested an interrelated pattern between dark motivations and demographic information such as revisit intention, frequency of visits and duration of stay. This study also implies that the Body World plays an contested role in modern Chinese society, particularly better play the educational function of similar exhibitions, so as to provide reference for black tourism market segmentation.

As the main carrier of the information of the Science and Technology Museum, the exhibits at the Science and Technology Museum focus on science and knowledge, fun and entertainment. Yet it is common that one exhibit show only one scientific knowledge. It is sensible to consider the content of the exhibition item and the means of expression could embody with each other. In addition, the Mohr animation is a special form of visual phenomenon. Its fun, peculiarity and contradiction are widely used in the field of art design, but it has limitations and rarely employed by the design of exhibits in science and technology museums. If the optical illusion could be applied scientifically and reasonably in the design of exhibits, it would help raise the audience's interests, curiosity, and improve the audience's ability to obtain information. Therefore, this study took the constructivism learning method, Gestalt psychology, perspective and afterglow effect as the theoretical framework, combined the optical illusion with the human evolution process, and designed the exhibit model named “The Walking Memory”, to explore the possibility of combining well-known science and technology with abstract natural science knowledge.

The Monthly Journal for the Mothers and Infants' Health is the first professional journal, which disseminated the knowledge of women and infants' health in China. Under the operation of the chief editor Yang Yuan-ji, the journal started in 1941 in Shanghai but stopped after two issues due to the Pacific War. It was re-published in 1945 and ceased again in 1950. Then it continued in the form of Women and Children's Health. Through the analysis of this female scientific and technical journal, this paper analyses the dissemination of women and infants' health knowledge in its publication period from the perspective of authors and readers. The research suggests that the journal has a crucial meaning and value in popularizing gynecology, obstetrics, pediatric knowledge as well as building the common sense of women and infants' health for ordinary women.