Information has become more and more penetrating, and mutually interactive under the era of internet, that trend has become a norm in people’s daily life. IT application and informatization is currently undergoing a series of profound changes, which has brought about tremendous impacts on people’s way of thinking, study, life and work, and social governing regulations and laws. Under the context full of challenges, it is advised to gain a full and better understanding of “people” in the era of internet, grasp the rules and laws involving internet management, make accelerated efforts to make reforms and innovation in the traditional science popularization mode, and speed up the informatization in science popularization. With regard to informatization in science popularization, efforts shall be made to get rid of the shackles imposed by the traditional and established technology, thinking, and institutional mechanism, so as to build a new and full-fledged science popularization mode. During this process, we shall focus on such newly emerging philosophy as “customer-oriented” and “attention-based economy”, make full use of big data, find the targeted and precise solutions and services, do a great job in the resolution of the issue of “last mile for science popularization”, as well as explore ways to substantially bolster science popularization capabilities.

Natural science museum is defined as a socially-involved institution dedicating itself to science communication and education. The development of natural science museum is currently faced with fresh challenges and opportunities largely due to the overall trend of world multi-polarization, economic globalization, cultural diversity, and information booming. By starting with an analysis of the development of natural science museums, globalization and sustainable development, uneven regional development and the major influence of technology and social interaction as socio-contextual factors are analyzed in this paper. According to the analysis, it is analyzing that “the Belt and Road” Initiative has provided a key platform and a package of solutions for natural science museums in terms of coping with the above-mentioned challenges. Therefore, as proposed in this paper, the following suggestions should be taken into account: strengthen the communication and cooperation among natural science museums; build a platform for scientific communication; promote the activities and events related to exhibitions and educational programs; provide a range of professional training programs to build leadership; establish mutual benefits& sharing mechanism; as well as promote a further development in science and technology, education and culture in the countries and regions along “the Belt and Road”.

Based on the visitor study of Diverse Lives at Shanghai Natural History Museum, the paper tries to analyze the frequency and types of visitors’ conversation through tracking, observation and documentation of conversation and interactive behavior of 63 samples. The survey finds that group visitors show a tendency towards visiting the museum on their own and that perceiving dialogue is the most common type of conversation occurred during the visit. By adopting the detailed analysis of the relationship between visitors’ conservations and exhibit design, the survey finds the factors which can influence visitors’ conservation. The exhibits which are with obvious features and within visitors’ sight can evoke high frequency of conservations. The labels and texts in exhibit promote visitors’ conservation. The exhibits that contribute to visitors’ relationship building and reasoning can evoke in-depth learning conservations. It is clear that great efforts should be made to facilitate visitors’ conservations; investigate the needs of targeted groups in advance; use labels, texts and videos to enrich exhibit content; choose exhibits with obvious features; and design exhibits under the guidance of inquiry learning.

Inquiry learning has received wide attention among science centers. The paper puts forward a way to evaluate the science center exhibits’ function for inquiry learning. The exhibits can be divided into three grades both at the output of information and input of conditions. With different grades, the levels of function for inquiry learning are naturally different. In the paper, both the input and output should be taken into account to evaluate the exhibits’ function for inquiry learning. Furthermore, the paper explains why the differences among exhibits exist, and puts forward some ideas and suggestions to improve the function for inquiry learning accordingly.

With the ever increasing advances of society, the role played by the traditional science communication is declining sharply, and more diverse methods are taking shape. Science fiction film is a kind of new science communication method, however, different people hold different opinions about this new method. Based on case studies, the paper analyzes the transmission factors in science fiction films and embodies a research based on a questionnaire about science fiction films. The results show that science fiction film is a practicable and effective method for science communication and has a special communication effect. Science fiction film proves to be a sound method for science communication where the overwhelming public showcase keen interest in approaching it.

The paper conducted a clear definition and scope of popular science books, considering that the scope of popular science books are featured by intersection and ductility. According to the above-mentioned characteristics, popular science books are divided into three types: core science books, general science books and extensional science books. Meanwhile, the paper also views that the following problem are still in existence: effective statistical methods are still lacking, research topics are simply confined to book editing and publication, the same researchers only publish fewer papers, as well as international academic impact is comparatively lower, etc. In a nutshell, some suggestions are made for a sound development of science popularization.

In order to gain a deep knowledge of the current situation of science communication under the context of new media, the paper makes a quantitative study of Science WeChat accounts to find out how the content and the forms relating to science information are arranged. The results of the research indicate that science WeChat has expanded the way of science communication. The science WeChat official accounts are more diverse on science topics, and tend to enrich the content construction and information format of the texts by employing such multimedia elements as images and videos.

In this paper, the basic situation of primary school science teachers in China which is analyzed includes the number, the gender ratio, and the educational level of science teachers. The overall landscape of science education infrastructure in primary schools is also analyzed from the standard rate of experimental instrument, the per-student lab area and the experimental instrument asset. The results show that science teachers in primary schools in China are still lacking, requiring an additional number of 37 000 teachers, and the educational infrastructure in the urban areas is rather different from the counterpart in the rural areas. Therefore, in order to deal with the comprehensive development of science curriculum in primary schools, it is advised to start with filling the gap of science teachers, using the resources of scientific education facilities inside and outside of school, and using new media skill.

As one of the most important forms of exhibition in science museums, short-term thematic exhibition is attracting more and more attention than ever before. In line with author’s practical experience in developing exhibition in science museums, this paper investigates the concept and features of short-term thematic exhibition, summarizes the procedure for devising short-term thematic exhibitions, and mainly focuses on methods with kinds of models. Meanwhile, a thematic exhibition named Be All You Can Be on psychology is taken as an example to analyze how it is planned, and the key factors impacting the success of short-term thematic exhibitions are also put forward in the paper.

Liu Cixin’s short story echoes the famous music Ode to Joy by Beethoven, illuminating positive sides of humanity where all humans should unite together as good brothers. The marvelous spatial art description in the story embodies Liu Cixin’s unique style, whereas the thought of the spring of science pins the story on Liu Cixin’s earlier writing career before The Three-Body Problem.

Underground Fire, a short science fiction, is a typical coal-mining theme literature work. The story is illustrated based on the underground gasification, realism creation method is applied to give an expression of grand themes about natural disasters, technological progress and human survival in this work. The using of rhetoric devices, (such as metaphor and comparison) as well as the using of narrative techniques (such as intensive narrative and time jump) are the main writing features in this work, that significantly enhances the literary flavor of this science fiction. This work does not only eulogize scientific ideal, but also fairly criticize blindness and non-rationality.

“The Past of the Earth”, “Forest of Darkness”, and “A God of Death forever” are the series of novels of The Three-Body by Liu Cixin. The novel depicts a number of featured and outstanding characters, whose inner world and code of conduct are vividly displayed in the chaotic battles in the universe. The narrative in the whole novel is imposing, extensively involving the science fiction elements both in the macro and in micro world. That has given birth to the creation of unique-style work The Three-Body, and shaped and elevated the narrative tactics used in science fiction in China. The novel attaches great importance to the literary depiction, which is delicate in language, and complex in structure with numerous twists and turns in the narrative setting. The novel seeks to focus more on philosophical exploration and thinking in science fiction, compared with works of the same nature.

The dissemination and popularization of public health knowledge is an important direction of modern Chinese medical development and national policy. The Ta Kung Pao Medical Weekly founded by Bing Yin Medical College is an important medical journal in North China in the 1920s and 1930s. Since the years from 1929 to 1937, the journal has actively and continually introduced the experience regarding health management in foreign countries, popularized knowledge concerning public health, and relayed advice and suggestions to the government, and then obtained an important position and role in the public health popularization. The journal published 133 related articles in total, which not only popularized knowledge of public health, but also fairly and objective lyrecorded the real situation of public health in China at that time, and demonstrated the tireless efforts made by the Chinese intellectuals to promote public health.

This paper analyzes the series of astronomical science articles Xiaochuang Suibi in the Astronomical and Meteorological Magazine which were written by Gao Lu in the period of the Republic of China. It makes a logic analysis of the main content of Xiaochuang Suibi and its references to local knowledge resources. According to citation index of Rizhilu and Rizhilu Jishi (the most representative local knowledge resources) in Xiaochuang Suibi, the paper chooses Rizhilu and Rizhilu Jishi as the case studies. It concludes that Xiaochuang Suibi creates a new popular science model which is different from the that during the early years of the Republic of China, namely, local knowledge resources are taken to interpret western science in Xiaochuang Suibi.