Studies on Science Popularization

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Content Production and Body Concept Reshaping of Internet Science Popularization in Women's Health

Shen Shuang, Tan Huawei

Studies on Science Popularization. 2023, 18(4): 47-55.

Women's health is essential for women's social status. With the more diversified demands of female users in the new media era, women's demand for health discourse and gender awareness has become stronger. Based on spreading the scientific knowledge of women's health, Internet women's health science popularization attempts to help women construct a comprehensive and objective concept of body and health through the dissemination of scientific discourse. Starting from the theoretical perspective of body sociology, this paper explores the content production and discourse construction of women's health science popularization on today's social media platforms. Findings reveal that through the three-dimensional thematic narrative frameworks of the menstrual cycle, gynaecological diseases, and childbirth, the current women's health popularization has expanded the understanding and perception of women's physical health through the visible expression of women's bodies, the de-stigmatization of diseases, and the remodelling of body roles. It responds to the inherent value demand of health science popularization in the new media era from the level of knowledge—discourse perception.
Gamification of Environmental Communication from the Perspective of Participatory Culture

Studies on Science Popularization. 2023, 18(4): 56-64.

Improving the global public's scientific literacy and awareness of the environment protection is the fundamental guarantee for promoting human civilization into a new stage of ecological civilization. Games, as a new form of science communication, are gradually becoming mainstream and becoming a global public service medium. Existing research on the gamification of environmental communication has focused on empirical analysis of the effects and influencing factors of player pro-environmental behavior driven by gamification strategies, and has rarely analyzed the mechanism of gamification popularization from the perspective of subject participation. By analyzing 76 eco-themed games that participated in the "Green Game Jam" launched by the United Nations Environment Programme (UNEP) "Playing for the Planet" Alliance from 2020 to 2022, we found that they have different characteristics in terms of the degree of player autonomy in participating in games and the way of interaction. There are 6 significant gamified environmental communication modes, which can achieve different communication goals of making players form a sense of green effectiveness, empathy embodiment, and knowledge concreteness. On this basis, a participatory collaborative gamified communication framework is constructed to provide theoretical support for the development of science communication and education games, fully play the value of gamified communication, and respond to global common challenges.
Research on the Current Situation, Problems and Optimization Path of Science Popularization Short Video in the New Era

Studies on Science Popularization. 2023, 18(4): 65-71.

As a common means of selection and evaluation of works, the science popularization short video ranking table has a positive incentive and leading role for creators. "xiang wu zhi shu" science popularization short video ranking table reflects the new era of science popularization short video creation presents a "three" trend, multiple platforms jointly support the continuous supply of science popularization short video works, multiple fields to meet the growing needs of the public for various types of science popularization, a variety of ways to promote the quality of science popularization short video works; The phenomenon of three "no" in the creation of short science popularization videos is prominent, the demonstration and leading role of academicians and experts in science popularization is insufficient, the scientific spirit is not promoted enough, and there are not many phenomenon-level works with broad social influence. The high-quality development of science popularization short video in the new era needs to complete three shifts：First, the cognitive level, from extensive "more" to high-quality "fine"; The second is the creation level, from focusing on the popularization of "knowledge" to focusing on the "spirit" guidance; The third is the communication level, from a lower entry threshold to a standardized boutique diversification.
Research on the Present Situation and Countermeasures of Collaborative Development of Science Education by Family, School, and Society in China

Studies on Science Popularization. 2023, 18(4): 72-78.

Under the background of the "double reduction" policy in the field of education, it is a major issue for the future to do a good job of science education, improve teenagers' scientific literacy, and promote the high-quality development of education, science and technology and human resources. Resently, as an important issue of concern to all sectors, family-school-society collaborative cultivation has become increasingly important in the development of science education. However, the relevant policies still need to be refined and workable, the related basic research and practice are still insufficient, and the related mechanism and policy need to be strengthened and broken through. Based on this, at the macro level, it is proposed to enhance the top-level planning and improve the overall development; at the meso level, it is suggested to enhance the construction of mechanism and improve the quality of synergy; at the micro level, it is proposed to implement collaborative cultivation, release the synergistic power, and promote the integrated deployment, recombination, and optimal allocation of family, school, and social resources, to carry out science education in a synergistic manner and improve teenagers' scientific literacy.
Research on the Mechanism and Path of Collaborative Development of Research and Practice Courses by Museum, School and Society

Yu Xiunan, Xu Chang

Studies on Science Popularization. 2023, 18(4): 79-86.

In response to the challenges in meeting the diversified needs of primary and secondary school students for research and practice courses, the imbalance between the supply and demand side of the courses, as well as the inadequate performance of public extramural education units, it is urgent to integrate the resources of multiple entities to break the current dilemma of study and research practice courses. Being a new type of educational governance structure, the Museum-School-Society collaboration has important insights and references to break the current dilemma of the study and research practice curriculum. Based on the unique function of "youth science and technology museums", the thesis adopts a descriptive single-case study approach to describe and reveal the specific actions of youth science and technology museums in promoting the study and research practice curriculum in collaboration with schools and society. The results indicate that the theoretical model guiding mechanism pointing to the cultivation of students' core literacy, the supply and demand balancing mechanism under the participation of multiple subjects, and the implementation process optimization mechanism promoting the refinement of the whole process are the basic prerequisites to guarantee the involvement of multiple subjects. Guided by the mechanism, organizational synergy, program synergy, operation synergy, and evaluation synergy are the specific paths to break out of the dilemma of research and practice courses. It is recommended that teachers in different areas further update their concepts and get rid of the misconception of independent development; educational administrations should transform and function as a coordinator, and public extramural units should take the initiative and vigorously integrate external forces. Thus, a synergy of education with the participation of multiple subjects will be achieved.
Design Science Museum Course with the Science Big Idea

Studies on Science Popularization. 2023, 18(4): 87-96.

This research constructed a curriculum-design model based on big idea theory, which focused on students' understanding of core concepts and application of science knowledge, thus providing a possible framework for the collaboration of museums and schools. Specifically, museums and schools shared the common goal of prompting students to understand science big ideas, while having respective context features. Accordingly, a botanical garden science course for primary school students was designed under this model. As a result, participants showed more abstract and transferable conceptual understanding after the course learning. In the future, Chinese science museums could focus more on students' perception of science phenomena and course integrity based on big idea theory in order to complement school science education.
From Biography to Film and Television：The Image of Li Shizhen in Science Communication

Studies on Science Popularization. 2023, 18(4): 97-105.

By studying the image of Li Shizhen and its transformations in biographies, biographical films and TV dramas of different periods, some experiences are provided for the creation of biographies, movies, and TV dramas that are more acceptable to the audience and the same time academically sound images of scientists. The image of Li Shizhen in biographies has undergone a transformation from a Confucian doctor with legendary colours to a great scientist and then to a famous ancient Chinese medical practitioner with outstanding excellence, extraordinary qualities, and great achievements. The image of Li Shizhen in film and television dramas has been transformed from a great scientist who is authoritative and represents scientific truth and orthodoxy to an ordinary man of flesh and blood, full of emotion and vividness. For the construction of the image of scientists, it is not only necessary to be concerned about their occupation, work, and achievements but also to consider the latest academic research and the description of their personal life, character qualities, and moral and spiritual aspects.
The Present Situation and Countermeasure of Chinese Civic Scientific Literacy

Studies on Science Popularization. 2023, 18(3): 5-14.

The 12th National Civic Scientific Literacy Sampling Survey was the first large-scale survey conducted since entering the 14th Five-Year Plan. It adopted, optimized and perfect the assessment of civic scientific literacy indicators in the new era. Data was collected through a combination of offline and online surveys to monitor the development of Chinese citizens' scientific literacy systematically. The survey results showed that by 2022, the level of Chinese citizens with scientific literacy had reached 12.93%. The level of citizens' scientific literacy has been rapidly improved, and they were moving smoothly toward the goal of the 14th Five-Year Plan. The development of citizens' scientific literacy in different regions showed characteristics matching with their economic and social development. Compared with 2020, while the level of scientific literacy of various groups is rapidly improving, the growth rate of scientific literacy of rural residents was relatively large, the level of scientific literacy of female citizens was rising rapidly, the gender gap is significantly reduced, the level of scientific literacy of middle and low educational groups were significantly improved, and the development of scientific literacy level of various groups was more balanced. Television and the Internet were the main channels for Chinese citizens to obtain scientific and technological information, and the Internet had become the preferred channel. Chinese citizens had a more rational view of science and technology, and continue to maintain a high level of attention and support for technological innovation. The level of scientific literacy of Chinese citizens was improving rapidly, but the overall level was still low, and the problem of unbalanced and inadequate development was still prominent. Through the comprehensive presentation and systematic analysis of the survey results, it provided strong data support and decision-making reference for promoting high-quality development, formulating relevant strategies and policies for science popularization and science quality construction in a targeted manner, and promoting the long-term balanced development of science quality of the whole people.
The Present Situation, Difference Analysis and Countermeasure of Scientific Literacy of Chinese Teachers

Studies on Science Popularization. 2023, 18(3): 15-22.

Through analyzing the scientific literacy and attitude towards science of the teacher sample in the 12th National Civic Scientific Literacy Sampling Survey, it was found that the scientific literacy level of the teacher group is significantly higher than that of ordinary citizens, with scores generally higher in dimensions such as scientific knowledge, scientific methods, scientific thinking and spirit, and the ability of applied science than ordinary citizens; the scientific literacy level of teachers with different educational background, teaching period and subject categories are comparatively different, with higher level of scientific literacy in the teachers with bachelor's degree or above, teachers in colleges and universities and natural science teachers. The teacher group has a positive scientific attitude and is infinitely interested in scientific and technological information, mainly through the Internet, television, books and journals to obtain scientific information. Based on this analysis, the following suggestions are given：attaching great importance to the promotion of teachers' scientific literacy; constructing a systematic system for building teachers' scientific literacy and create effective paths for the improvement and development of the teachers' scientific literacy; focusing on the improvement of scientific literacy of teachers in primary school and kindergarten; emphasizing the improvement of scientific literacy of teachers in central and western regions; strengthening the research on teachers' scientific quality, conducting in-depth research on the key factors affecting the improvement of teachers' scientific literacy, promoting the improvement of teachers' scientific literacy and so on.
Reflections on the Construction of Scientific Literacy of Chinese Farmers under the Background of Rural Revitalization

Tang Puhong, Li Xiuju, Li Meng, Huang Yuele, Dong Rongrong, Gao Hongbin

Studies on Science Popularization. 2023, 18(3): 23-30.

The Report to the 20th National Congress of the CPC proposed to build an "agricultural power", and farmers, as the main group of people in the modernization of agriculture and rural areas, should play the main responsibility. Since the 13th Five-Year Plan, the scientific literacy of farmers in China has achieved remarkable results, and the scientific literacy level reached 6.67% in 2022. Farmers show strong ability in scientific production and management, but there are still certain problems in constructing scientific literacy. Based on the data of the 12th National Civic Scientific Literacy Sampling Survey, there are 4 problems in farmers' scientific literacy：the gap between the level of scientific quality of farmers and the national level has increased, the proportion of low-age farmers with scientific literacy is low, the frequency of visits science museums is less in farmers, and farmers have less interest in science and technology information. All the situations differed strongly from the other key groups. Farmers' scientific literacy is influenced by their own characteristics and economic, cultural and social construction factors. Therefore, it is recommended to improve rural science popularization in terms of the construction of science popularization mechanisms, the construction of grassroots science popularization facilities and the construction of vocational training system in the future. Government should strengthen the construction of rural science and culture education, fully utilize the resources of both online and offline platforms, enrich the form and content of science popularization products, enhance the gold content and popularity of farmers' vocational skills training system, and help farmers' scientific quality level to further improve in the new era.

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