Women's health is essential for women's social status. With the more diversified demands of female users in the new media era, women's demand for health discourse and gender awareness has become stronger. Based on spreading the scientific knowledge of women's health, Internet women's health science popularization attempts to help women construct a comprehensive and objective concept of body and health through the dissemination of scientific discourse. Starting from the theoretical perspective of body sociology, this paper explores the content production and discourse construction of women's health science popularization on today's social media platforms. Findings reveal that through the three-dimensional thematic narrative frameworks of the menstrual cycle, gynaecological diseases, and childbirth, the current women's health popularization has expanded the understanding and perception of women's physical health through the visible expression of women's bodies, the de-stigmatization of diseases, and the remodelling of body roles. It responds to the inherent value demand of health science popularization in the new media era from the level of knowledge—discourse perception.

female  /  science popularization of health  /  Internet science popularization  /  body concept