Botanical Pastime, published at the beginning of the nineteenth century, was an edutainment of botany, which adopted the catechism as a means of science education. The botanical knowledge and illustrations of this edutainment were mainly borrowed from An Introduction to Botany, written by Priscilla Wakefield. It aimed to make participators learn Linnaean Botany, which was fashionable during that time. From the innovator Linnaeus and the botanizer Rousseau to Wakefield, there are two directions of science communication, namely the one from elite botanists to popularizers and the other among popularizers. Different from traditional books, this edutainment was a creative try of popular science publication. It was also a new way of public science consumption.

To enhance Civic Scientific Literacy is critically important for the building of an innovation-based country and continuously bolstering national core competitiveness. Thanks to the promulgation of the Outline of the National Scheme for Scientific Literacy (2006-2010-2020) by the State Council in 2006, and the concerted efforts made by government institutions at various levels, substantial progress has been made in the improvement of scientific literacy, and it will embark on a new era of rapid development. Therefore, during the 13th five year plan period, great efforts should be made to take advantage of the good opportunities where the index of Civic Scientific Literacy will be increasing exponentially, make full use of informatization in science popularization, make the increasing of scientific literacy for the key targeted people as a prioritized task, as well as make a sharing mechanism for scientific literacy more firmly grounded. It is clear that all the aforementioned efforts will contribute enormously to the development goal set for the improvement of scientific literacy during that period.

A green public sphere is important for the free environmental communication in a country. However, this concept is relatively new to the public in China. Here we show that the PM2.5 event in 2011 plays an important role in the formation of a green public sphere in China. First, we review the PM2.5 event in China and the basic theory of green public sphere. Next, we investigate the role of the PM2.5 event in the formation of a green public sphere in China. Finally, we conclude that a green public sphere has complicated structures and is multilayered.

Environmental Mass Incidents in microblogging era, different interest groups compete for the right of speech in microblogging. In this paper, we take “waste incineration power plant in Yuhang Zhongtai ” as an example, describing briefly the development stage of this event, and analyzing the expression characteristics of the government, the media, the public in the Field of micro blogging. It augues achieving harmony and stability ensures the legitimate interests of the various groups, and actively build a harmonious opinion field.

With the development of mobile internet, the concept of SOLOMO has been created and penetrated into all aspects of society. It's changing the way people live. The domestic and international science museums have begun to notice and gradually apply its related technologies to improve their level of service in the era of SOLOMO. This study introduces the concept of SOLOMO and generalizes the SOLOMO application status for the museum, as well as in- depth discussions on SOLOMO bringing impact upon Science Museums. And on this basis development strategy is proposed development strategy follows: (1) to strengthen the idea of focusing on the public; (2) to strengthen the resources construction of science and technology museums; (3) to strengthen information technology for science and technology museums; (4) to strengthen the service innovation of science and technology museums.

A comparative analysis was carried out on the successive China (Wuhu) Popular Science Products Expo Fair, from five aspects: Expo theme, scale, transaction, type of activities, the characteristic and significance of the Expo. And we took advantage of the SWOT-PEST model to analyze the external and internal factors that affected the development of the Expo, in four areas (politics, economy, society and technology). In addition, we identified the developmental strengths and weaknesses of the Expo, analyzed opportunities and threats in the future, and some thinking and advice were put forward, hoping to offer certain decision support and reference.

With the advancement of national development strategy, the strategy-oriented popular science in China is increasingly highlighted. This study illustrated how the transformation and upgrades in economic society influences influenced popular science, and pointed out how the changes in science and technology industry environment enabled the development of strategy-oriented popular science. In addition, new requirements were proposed on writing popular sciences writings and its publicity. I suggested that there are great social needs and audience for national development strategy oriented popular science works. I thus asked that the writers and publishers for popular science works should have innovative thinking, expanded horizons to meet the needs and preferences of the audience. While still sticking to rational sciences, they must, at the same time, the strategic value of popular science should be elevated and explored the strategic value of popular sciences in the new era. At last, I talked about the popularization of novel technology industries such as new energy vehicles, and discussed the critical thinking on how the popular science in the new era will support and facilitate the national development strategy.

Just after the foundation of Sociobiology, there emerged a series of lasting sociobiology debates in world academic circles. But Chinese academic circle kept silence for this quarrel all the time. From the historical background, we know that the sociobiology debate was just a new form of evolutionary debates in 19th century, an inevitable result of the development of western culture. The differences in culture, history backgrounds, and daily lives among China and western country lead to the fact that western academic debates cannot occur in China. However, since a well model of science popularization should have debates, Chinese science popularization workers need to put force the localization of science spread, with which combined the national conditions, pluralistic culture, traditional arts, and popular issues. We should support the development of local science writer, as well.

This paper applies Alexa, Similar SiteSearch, Google and other web tools to collect data and its related influencing factors, and analyze the main influencing factors of site influence. By choosing 15 typical websites, five measures of influence, 12 site influence factors affecting the canonical correlation analysis, we establishes the science website model of relationship between influence and impact factor. Analysis results show that the breadth of the websites influence are mainly affected by the quality of resources, update speed, and the influence of the loading speed; Intensity of websites influence affected by the style design, site navigation, content, form, influence; Popular science comprehensive influence mainly by style design, site navigation, the influence of the quality of resources. Proposed to introduce fashionable element, the innovation science web site design, expression, building features, the original resources, improving the quality of web resources, attaches great importance to the website hardware and security, reduce user use disorders and promote the whole media information fusion, promote science popularization website comprehensive service ability and so on.

Big Data Age poses challenges for studies on public understanding of science research. Application technology has penetrated into all aspect of public life. The public skeptical of science and technology could not only be due to low level of scientific literacy, or the so-called “low quality”. The NSF of United States has been in the debate recent years, on science literacy test and nonlinear trend between scientific knowledge and attitude. The research in the past 30 years warns us that we could not just rely on questionnaire and sampling survey to get credible results. Big Data could suggest a model for observingthe change of public understanding of science and technology and the attitude, and the influential factors. The purpose of this paper gives a idea of the social mode of Big Data in China and other recommendations, and bringing more discussions.