With the development of computer and network, we have ushered into a ‘big data’ era. More and more people have become accustomed to acquiring information from network. And the focus of development of museums has shifted from ‘collection’ to ‘people’. On the basis of Baidu Index, the research is mainly about audiences’ time selection, place selection, the useful information for selection, the decision maker for selection, motivation and preference of visiting selection. On the basis of the study on the visiting selection, the suggestions for museum development are put forward in the paper where a great deal of efforts shall be made in museum cluster, museum promotion, exhibition and education, the application of new media, and diversity strategy.

audience  /  visiting choice  /  museum  /  Baidu Index