Latest ArticlesWith the social development and ever-increasing scientific and technological progress, The traditional science communication model finds it difficult to meet the needs of the new era. It is found that there are many problems existing in this regard. WeChat (an instant message user) which is ranked among one of the top three social networks, can try to find room for playing their own advantages. It is deduced that such model is conducive to science communication in the new media environment. Specifically, it views science popularization public account as the core channel, and takes friend circles and we chat groups as the 2 full-fledged wings, it is believed that such full-coverage and interactive model will offer some references for science popularization model in the context of new media.
Soft power of science and technology constitutes an important part of cultural soft power, and scientific communication is an important way to understand the soft power of science and technology. From a perspective of social function, the dissemination of scientific and technological innovation are the 2 wings served for the construction of an innovative country and enhancing national cultural soft power. There remains a strong correlation between the dissemination of scientific and cultural soft power and the content of science communication, which reflects the sustainable development of cultural soft power in culture. Science communication activities help to enhance regional cultural soft power. Science communication when transformed towards the cultural soft power needs to be achieved by a certain form and way, and the soft power of science and technology is the important form for the scientific communication when it is transformed towards the cultural soft power.
The “Pulse Pregnancy Test” Competition launched on Microblog is one of the most important new media events in the field of Chinese medicine over the years under the background of a fierce debate about Chinese traditional medicine. The framing “package” analysis raised by Gamson et al. is employed as the theory framework to investigate 294 articles reported on traditional newspaper. By analyzing the categorization, process and attributes of each frame, the result shows that traditional media universally tend to accept the frame of supporting Chinese Traditional Medicine (CTM) due to the influence of current medical system and social culture. It also means that CTM and government have gained the power of discourse on the traditional media. Because the frame of science interpretation is seldom used among traditional media to construct news reports, it is essential to continue to have an in-depth discussion concerning how to conduct science communication on traditional media.
British Science Festival (BSF) is the oldest science festival in the United Kingdom, with great impact not only in Europe but the whole world. It has established a stable evaluation system for decades gradually. Some results have been found after the evaluation aims (targets), evaluation contents and evaluation methods of BSF are analyzed, revealing the differences between the perspectives, investigating questions of internal evaluation and that of external evaluation. Firstly, in terms of evaluation guideline and method (internal or external), there is a certain gap between BSF and international leading evaluation system such as NSF which pay more attention to visitor evaluation. However, internal evaluation has advantages in accumulating experience, and improving the overall strength of the working group. Secondly, evaluation plays a significant role in examining aims, output, organization and operation and communication effects on audience but is still superficial and not objective enough. The BSF evaluation system could be a reference in inspiring Chinese peers to establish its own science festival evaluation system and further improvement.
Science and technology museum culture construction system involves substantial content, it can be generalized in two aspects, it reflects the “hardware” of material culture, and embodied in the “software” of spiritual culture and system culture. The cultural spirit plays a vitally important role in science and technology museum cultural venues. By conducting a research on the construction of spiritual culture in science and technology museum, we can define what science and technology museum spirit culture is, why to build a science and technology museum culture, what kind of spiritual culture science and technology museum needs, and how to construct the spiritual culture of the science museum. All those will offer references for the construction of science and technology museums under the new situation.
The recent years have witnessed the reform of science education conducted in a wide and deep manner, science textbooks have an effect on science education and the cultivating of good image of scientists for junior middle school students. This paper analyzes the information and image of scientists in textbooks for junior middle school by adopting a quantitative and qualitative statistical analysis. Science textbooks use plentiful and multiple scientists’ materials where scientists are mostly from Europe, the number of modern scientists is larger than that of contemporary scientists, and there exist substantial differences in the gender ratio among scientists. Textbooks combine the objective external image of scientists and hard-working, serious and zealous internal image of scientists. When it involves writing textbooks, editors are advised to increase the proportion of female scientists, maintain a balanced ratio in the countries and times where they are living, as well as highlight their contributing spirit and endeavors.
The popularity of eating placenta and placenta therapy, which is also called “fresh cell therapy”, has been accompanied by controversy. The controversy is focused on the scientific and historical evidences. Looking into the scientific research to date, no rigorous evidence for therapeutic effects or hazard was found; the placenta therapy has nothing to do with stem cell therapy; and the “fresh cell therapy” was not supported by Chinese or Swiss government. The history of burying placenta was longer than eating, furthermore, the objection to medicinal placenta has been in existence since ancient times, therefore, long history cannot be used as an evidence for efficacy. Chinese historical regimen, the large demand and profits of health-care products along with the cognitive space given by the absence of scientific research give rise to the popularity of this kind of product under the situation of the absence of scientific and historical evidence.
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