Big Data Age poses challenges for studies on public understanding of science research. Application technology has penetrated into all aspect of public life. The public skeptical of science and technology could not only be due to low level of scientific literacy, or the so-called “low quality”. The NSF of United States has been in the debate recent years, on science literacy test and nonlinear trend between scientific knowledge and attitude. The research in the past 30 years warns us that we could not just rely on questionnaire and sampling survey to get credible results. Big Data could suggest a model for observingthe change of public understanding of science and technology and the attitude, and the influential factors. The purpose of this paper gives a idea of the social mode of Big Data in China and other recommendations, and bringing more discussions.

We compared the media reporting on the PM2.5 by the major newspapers in China and the USA. In particular, we examined the differences in the total numbers, contents, genres, and sources of the reports on the PM2.5 in the People's Daily of China and the New York Times of the USA. Our goals here are to better understand the current status of the reporting on the environmental issues in China and to draw lessons from the USA. We found that the reporting in the two countries differs in the coverage patterns, focuses, formats, styles, and sources of news and concluded that there are fewer scientific facts and knowledge, limited sources of news, less investigational reporting, and a lack of informed environmental ethics in the reporting in China.

Food safety has been a hot button issue and gained extensive attention from the public, among which genetically modified foods (GMFs) cause worldwide intense debate. The wide penetration of new communication technologies, for instance WeChat, makes it wider for news consumption. We want to explore whether the news of GMFs on the WeChat Official Account Admin Platform covers different aspects, conforming to the principle of fair coverage. We collected 824 articles on GMFs from the Platform, conduct semantic network analysis of the news items and represent particular facts and practices. Results indicate that news on the Platform are related to various practices, such as GMF safety regulation, labeling policy, science popularization and disclosure of GMF events and finally we give some suggestions based on the analysis of the problems we found.

With the advancement of national development strategy, the strategy-oriented popular science in China is increasingly highlighted. This study illustrated how the transformation and upgrades in economic society influences influenced popular science, and pointed out how the changes in science and technology industry environment enabled the development of strategy-oriented popular science. In addition, new requirements were proposed on writing popular sciences writings and its publicity. I suggested that there are great social needs and audience for national development strategy oriented popular science works. I thus asked that the writers and publishers for popular science works should have innovative thinking, expanded horizons to meet the needs and preferences of the audience. While still sticking to rational sciences, they must, at the same time, the strategic value of popular science should be elevated and explored the strategic value of popular sciences in the new era. At last, I talked about the popularization of novel technology industries such as new energy vehicles, and discussed the critical thinking on how the popular science in the new era will support and facilitate the national development strategy.

With the development of mobile internet, the concept of SOLOMO has been created and penetrated into all aspects of society. It's changing the way people live. The domestic and international science museums have begun to notice and gradually apply its related technologies to improve their level of service in the era of SOLOMO. This study introduces the concept of SOLOMO and generalizes the SOLOMO application status for the museum, as well as in- depth discussions on SOLOMO bringing impact upon Science Museums. And on this basis development strategy is proposed development strategy follows: (1) to strengthen the idea of focusing on the public; (2) to strengthen the resources construction of science and technology museums; (3) to strengthen information technology for science and technology museums; (4) to strengthen the service innovation of science and technology museums.

Just after the foundation of Sociobiology, there emerged a series of lasting sociobiology debates in world academic circles. But Chinese academic circle kept silence for this quarrel all the time. From the historical background, we know that the sociobiology debate was just a new form of evolutionary debates in 19th century, an inevitable result of the development of western culture. The differences in culture, history backgrounds, and daily lives among China and western country lead to the fact that western academic debates cannot occur in China. However, since a well model of science popularization should have debates, Chinese science popularization workers need to put force the localization of science spread, with which combined the national conditions, pluralistic culture, traditional arts, and popular issues. We should support the development of local science writer, as well.

In 2003, for in-depth the implementation of Law of the People's Republic of China on Popularization of Science and Technology, Wuhan started to launch the popular science volunteer organizations, according to the requirements of The Sixth Congress of the China Association for Science and Technology, “Widely organizing volunteers to the work of science popularization”. Since then, the popular science volunteer organizations have carried out various-forms and content-rich science popularization volunteer service activities. At the same time, there are some problems existing in the team constructing, operation mechanism and social impacts. Through questionnaires and other ways, this article analyzes the situation, problems and reasons of structure, operating mechanism, social impact of the popular science volunteer organizations in Wuhan. On the basis of the survey, this article proposed some countermeasures to develop popular science volunteer organizations in Wuhan and provide some reference for the building up of popular science volunteer organizations.

The progress of British science and technology led to the prosperity of economy and industry. However, because of the challenges from pseudo-scientific thought and movement and criticism to scientific methodology, cultural significance of science and value from scholars of religion and humanities, science was in crisis. Important intellectual background is provided by investigating science crisis, its causes and effects in Victorian era, in order to deepen exploration of philosophical debates, the essence and relevance of scientific culture and humanity culture in the period.

This paper applies Alexa, Similar SiteSearch, Google and other web tools to collect data and its related influencing factors, and analyze the main influencing factors of site influence. By choosing 15 typical websites, five measures of influence, 12 site influence factors affecting the canonical correlation analysis, we establishes the science website model of relationship between influence and impact factor. Analysis results show that the breadth of the websites influence are mainly affected by the quality of resources, update speed, and the influence of the loading speed; Intensity of websites influence affected by the style design, site navigation, content, form, influence; Popular science comprehensive influence mainly by style design, site navigation, the influence of the quality of resources. Proposed to introduce fashionable element, the innovation science web site design, expression, building features, the original resources, improving the quality of web resources, attaches great importance to the website hardware and security, reduce user use disorders and promote the whole media information fusion, promote science popularization website comprehensive service ability and so on.

A comparative analysis was carried out on the successive China (Wuhu) Popular Science Products Expo Fair, from five aspects: Expo theme, scale, transaction, type of activities, the characteristic and significance of the Expo. And we took advantage of the SWOT-PEST model to analyze the external and internal factors that affected the development of the Expo, in four areas (politics, economy, society and technology). In addition, we identified the developmental strengths and weaknesses of the Expo, analyzed opportunities and threats in the future, and some thinking and advice were put forward, hoping to offer certain decision support and reference.

The twenty-first Century is the era with rapid science and technology development. People are eager to improve their science literacy in order to meet the needs of social development. The combination of popular science and tourism offers a good way for the spread of science and technology. This study summarizes research progress of popular science tourism at home and abroad in terms of concept, resource, development, strategy, and feartured popular science tourism. And it also reviewes the research progress of popular science tourism.