Popular science writing is creation of human developments concerning science. Science writers are volunteers in the domain of human spiritual world. They try to understand science and human, building a wonderful bridge between the material knowledge and the value of knowledge. Understanding of the world, is the foundation of science writing. Reflection is the essense of popular science writing. Science writing should integrate the knowledge and humanity.

The informatization is the direction of the effort in science popularization in new era. It refers to the change not only in the technological method and channel of science popularization, but also in the concept and model of science popularization. This paper presents the connotation of informatization in science popularization (ISP) in 3 dimensions, which relates to the knowledge management and the informatization in education to some extent. In terms of practice, ISP in China includes the digitalization period, networking period and intelligentization period. The three periods have their starting points, and they still continue the development. ISP is of great importance in promoting the construction of knowledge society and creating the ambient of scientific culture in the society. The measurement of ISP is the effective guarantee to promote the work process and achieve the ultimate goal.

The informatization is the direction of the effort in science popularization in new era. It refers to the change not only in the technological method and channel of science popularization, but also in the idea and model of science popularization. This paper presents the connotation of informatization in science popularization (ISP) in 3 dimensions, which is related to the knowledge management and the informatization in education to some extent. In terms of practice, ISP in China includes the digitalization period, networking period and intelligentialize period. The three periods have their starting points, and they still continue the development. ISP is of great importance in promoting the construction of knowledge society and creating the ambient of scientific culture in society. The measurement of ISP is the effective guarantee to promote the work process and achieve the ultimate goal.

This article explored the influence and strategy of social media to science communication modes, taking the issue of PM2.5 diffusion on social media as an example. It found the influence is manifested in user participating content production of science communication, community network of diffusion routes, uncertainty of communication and self-clarification of rumors. It also proposed strategies of transforming discourse of science information, aggregating science network communities, fostering science communication opinion leaders.

An evaluation method of science popularization level of new energy based on AHP (Analytic Hierarchy Process) and TOPSIS (Technique for Order Preference by Similarity to an Ideal Solution) is proposed in this paper. 6 first-level evaluation indexes including science popularization personnel, science popularization space, science popularization venues, science popularization media, science popularization activities and science popularization influence are selected to construct an evaluation index system for science popularization level which includes 22 second-level indexes. AHP is used to confirm the weight of each evaluation index, TOPSIS is applied for assessment and calculation, and the evaluation results are given in accordance with relative closeness. To verify effectiveness of this method, the operation data of 5 new energy science popularization bases are collected, and the sorting result of science popularization level of new energy is provided.

With the rapid development of Chinese society and economy, there is an increasing demand for qualified science and technical personnel for China's modernization. However, students' interest in learning science and their aspirations to pursue science-related professions decline sharply when they are getting old. This issue has become a considerable concern in the field of science education. This survey study sets out to investigate grade 7 students from three regions in Zhejiang province. The research findings of this study have shown that students were highly interested in studying science, but very few would like to become a scientist. Factors such as parents' attitudes to science, peers' attitudes to science, students' school science experience, self-efficacy science learning, images of scientists, informal science experience may shape the formation of students' science aspirations. Moreover, students' science aspirations had significant difference on gender and family background.

This paper summarizes the development of science popularization in our country and its research status accordingly and studies the government regulation on construction of science popularization system and the deficiencies of the existing system. Based on some theoretical support, the paper establishes the development paths of construction of science popularization system by the government regulation and society coordination, and puts forward some policy suggestions.

Popular Science TV column is one of the main channels for people obtaining scientific knowledge, and attaches great importance by the government. With the pace of informationization, more and more information technology was used in TV field, and the TV programs have lots of advantages in science communication filed. However, under the background of informationization, TV has some disadvantages, for example, the low degree of media convergence, the weak relevance of column's form and informationization, and the lack of audience subdivision. In this paper, some research methods which are field research, interviews and case study are used to explore the innovative models of the outstanding popular science TV columns home and abroad, and we are looking forward to providing references and suggestions for the development of China's popular science TV columns.

Although science popularization pays attention on the science reading, the science education, which proposes science inquiry as an important way for science popularization, always neglects science reading. The main reason is that science education pays less attention on science reading and that there is few strategies for reading science textbooks. The purpose of this article is to provide theory and practice guidance of science reading in science education and to promote the development of method of science education by introducing the results: VOC strategy can help learners master science concepts and acquire the knowledge. It will explain and reveal the value of science reading and the effect of VOC strategy.

Young people is one of the key population of the national science literacy action plan. In order to promote the teenagers to improve their science literacy and innovation ability, the benchmarks of science literacy for teenagers should be developed, laying the basis for the implementation and monitoring of the science literacy action for teenagers. In this paper, standard and evaluation project of the science literacy for teenagers home and abroad are introduced and analyzed briefly, and the content of structural benchmarks of science literacy for teenagers is proposed based on the Nine-component Model of science literacy.

Based on nearly 400 papers retrieved from Social Science Citation Index (SSCI) database, we systematically review worldwide research on social and psychological factors leading to the public resistance to genetically modified (GM) crops and foods. This paper points out that during the process to communicate GM crops to the public, scientists neglect the public concerns and there is a gap between scientific communication and public and media communication. Knowledge has played a limited role in forming the public attitude to GM foods, and public has a low trust in public institutions. All these factors lead to the public rejection to GM crops and foods. Based on the systematic review, this paper suggests possible research routes and approaches for Chinese science communication researchers to understand and solve GMO and similar scientific controversies.

Youth creativity assessment has important practical significance for youth creativity training in the process of education. This study combs youth creativity literatures and organize the history and development of creativity assessment tools, and provideds a brief overview from the creative individual, creative process, creative products, creative environment and comprehensive assessment tools evaluation dimensions, pointing out the existing problems on assessment tools and creativity theory.