Since the beginning of the second decade of the twentieth century, the size and structure of the new media users have undergone profound changes. At the same time, the frequency and intensity of public crisis are increasing. The increasing frequency and the intensity of public crisis have a strong correlation. New media system has the relevant characteristics of the open complex giant system, it makes the new media in the sight of the public crisis emerged phenomenon. It perhaps provides new ideas for public monitoring and early warning of the crisis.

From the traditional concepts of science and technology popularization to the science and technology communication in digital communication time. By redefining for concepts of digital science and technology popularization, we recognized that, the development of digital science and technology popularization is decided by cultural layer of society and institutional structure; the substance of digital science and technology popularization is influenced by cultural level. This article based on digital technology of science and technology popularization, at the same time some advices for development of digital science and technology popularization.

New media have new characteristics. They dissolve the boundaries of science and the public, change the subject of science communication and scientific content generation mechanism, make scientific knowledge popularization and spreading, but at the same time there are also disadvantages which cannot be ignored.

Scientific essays are the products that combine science and literature. The characteristics of scientific essays have been formed gradually and developed along with the change of Chinese society. The differences in content and writing style of scientific essays on chemistry exist in different context. The talent authors of scientific essays on chemistry contribute much in exploring the writing skills and the concise characteristic. It is worthy of the expectation to the development of scientific essays on chemistry in future.

The paper chooses two typical microblog which represent government and civil science popularization organization. Firstly, the paper monitors and compares the two microblog from stage operational date. Secondly, the paper deeply studies similarities and differences of the two microblog from content and pattern of manifestation. On this basis, the paper proposes several suggestions about promoting science communication of government science popularization organization.

Through analyzing statistically the subject classification of the content of Science Squirrels Club's micro—blog, blog, website and the content of audiences' attention, it was found that both Science Squirrels Club and audiences are biased in favor of the subject of biological, health and medical. It means that there is consistency between the bias of disseminating content and the bias of audience attention. At the same time, through interview survey of Science Squirrels Club's chief editor “You shi you” (net identity) and the questionnaire survey of its micro—blog's fans, analyzing deeply the respective role of Science Squirrels Club's disseminator and audiences in the forming process of the two kinds of bias, and the relation of them. At the same time, to provide some reference for other comprehensive science website.

This paper proposes the science popularization based on the internet through analysis and study of America internet science popularization cases, which is not only a innovation of tools but also fundamentally changes human concept of science and technology communication and the approaches and thus makes it an inexorable trend for science popularization to turn to bilateral communication between the public and the scientists from the dominant top-down one-sided communication. The public do not passively receive information but actively find, select, use and even deliver information instead. As a significant platform in information age, new media makes science and technology communication a common cause for the public rather than a work for few people. The public are both receivers and disseminators of science and technology information; the more who yearn for involvement in science and technology communication, the stronger the passion is and the more powerful they can be in realizing their dream.

The classification of science book awards in Britain and America is mainly based on the audience or the Subject Category. Awards such as the Royal Society Young People's Book Prize and the Outstanding Science Trade Books for Students K-12 of NAST, etc. are classified according to audience. Awards classified according to its subject category include: the American library association's STS Oberly Award for Bibliography in the Agricultural or Natural Sciences and Robert F. Sibert Informational Book Medal, etc. This study aims at examining the shared factors that have been taken into consideration in the process of the prize arrangement of different classifications of popular science books in both Britain and the America. By focusing specifically on the prizes of different classifications in the two countries including science, education, library, etc., this paper attempts to provide a literature review in terms of the background of the prize, the judging panel, the prize-giving process and its standards, etc., and meanwhile to provide implications on the basis of the analysis, refinement and comparison of the review.

Science and technology museums are non-profit public institutions, but in the market-driven and under the pressure of the economic recession, the behavior of museum of science and technology showed a profit-making impulse and trend, gradually formed a huge “grey area” between museums and the entertainmentic theme parks. It is manifested in three aspects: education or entertainment; commonweal or for-profit; publicly-operated or private-operated.

Based on the theories of theatre arts, the article introduces the situation of theatrical education activities in Beijing Museum of Natural History and National Museum of Natural Science, through the comparative study at tipical projects the article researches and analysis the similarities and differences in status, people management, operation mode and creative ideas, etc. The advices for the theatre education activities is discussed, also.

Since the 1960s, worksheet as a learning tool has begun to use in museum at home and abroad and also research and practice in China. Due to the general worksheet is composed by the graphic and text, which is often in the form of “problems”, so, a good problem, is especially important. This paper will describe the “problem” of the connotation and function, type, and how to design and the content of the question form design, etc. in worksheet.

Shanghuo which stands for excessive internal heat is a folk medical concept in China. Shanghuo and herbal tea are quite related because the herbal tea is used to treat Shanghuo and thus herbal tea is known well by people from their understanding of Shanghuo. The herbal tea is defined with two identities, tradition and Cantonese. The commercialization of herbal tea enhanced the focus on itself by people while people do not accept the medical effect of herbal tea quite well. Also, this process attracts attention of people on Shanghuo with the knowledge and misunderstanding of Shanghuo spreading.