Since 2002, many science media centres have been established around the globe. This paper studies the very first one—the Science Media Centre in UK by analyzing how it promotes communication, cooperation and understanding between scientists and journalists. The practice of Science Media Centre in UK provides useful experience for carrying out similar activities in China. We should fully mobilize the enthusiasm of scientists to use the media platform and be better at communication. On the other hand, journalists will also benefit from scientific thinking and knowledge. To reach this goal, a long-term mechanism for communication and interaction between the two parts is needed.

It is archaeological industry's responsibility to share archaeology achievements with the public. Public archaeology's core is the popularization of archaeology. It needs archaeologists to communicate and interpret to the public. China's public archaeology concept has experienced different periods of development and changes, and entered archaeology shared with public stage now. Different subjects communicate to the public through different channels and forms. Internet has become an important communication channel but the present content is not plentiful enough. While the public archaeology communication research also urgently needs to be strengthened.

With the development of the new media environment, the design mode of E-science popularization is being increasingly easy-used and gradually decentralized. Therefore, it is necessary to timely adjust the pattern of health communication to the development of the Internet and the needs of public audiences for health. At the same time, the Internet environment and new technological advances provide such a wide range of choices that it is possible to effectively communicate accurate health-related information to the public. By analyzing the media preference pattern of health communication, this paper emphasizes the advantage and importance of using the Internet for health communication and demonstrates the major supportive role E-science popularization playing in protecting public health thanks to scientific and technological development.

With the rapid development of mobile internet, science outreach has become more interactive, easily available and involved. Based on case study, we suggest that the mobile technology and service has deeply changed science outreach in the aspects of science outreach digital publication, science museum guide, science research project, science outreach commerce, social network and online community for science outreach. Possible impacts on science outreach institutions are also analyzed.

With the development of internet, our country's online science animation has achieved a rapid development, but there are still some issues. Studying the problems existed in spreading process of online science animation is the main question of this article. Therefore, this paper is mainly from the audience's point of view and used structural equation theory to study the influence of online science animation, further more, with utilizing the audience perspective identify problems in the development of China's network science animation.

The course of development of the risk governance following the turnover and the evolution of several models, the main body of each model and their relationship have changed in the specific political, historical and cultural context. One of the reasons for this change was public decreasing trust in experts. This paper outlines the trust theory in risk governance, discusses the role of trust in risk governance, analyses the important factors affecting public trust in experts, and finally puts some suggestions on further study of public trust in experts.

The experience economy has become the development trend as a new economic form in the 21st Century. Currently, the public are not enthusiastic about participating in scientific popularization activities. And participation and exposure of experience economy may be the key to transform “passive acceptance” to “active participation” of the science popularization work. In the perspective of experience economy, we must firmly establish the concept of the experience economic, to accelerate the development of digital science popularization industry, to strengthen science popularization derivative related products development, and to design different experience style of science popularization products and science popularization activities.

Through the field investigation, discussion, and questionnaire survey of 350 rural women in 6 counties and 9 towns in Hebei, Fujian, Shanxi province, it shows that: the rural women generally are having very low scientific literacy, Education training is still very important; the desire of rural women to improve their scientific literacy is very strong.

Commissioned by the Beijing Municipal Science and Technology Commission, China Research Institute for Science Popularization made a survey on the situation of basic popular science staffs understanding science popularization in Beijing area. People working in science museums, community and off-campus educational institutions were involved in the survey. The results showed that more than 80 percent of the basic popular science staffs understanding of science is rational. They had a certain degree of attention and judgment on the role of scientific popularization, their capacity on scientific popularization and social factors of scientific popularization. We got some recommendations of the mechanism, the important duty of the basic units (organizations or agencies) and promoting the role of Popular Science volunteers in basic popular science staff.

Science Squirrels Club has been one of the nongovernmental organizations of popular science which have the most powerful influence on network in China. By investigating its micro-blog fans, it is found in the questionnaire survey that its fans are mainly made up of people whose number of men and women, number of liberal arts background and science background, tend to be equal, and people who tend to be young, highly educated, higher income, more stable occupation and having access and enough time to the Internet. The following conclusions can be summarized by carrying out a detailed study of the basic attributes such as gender, age, educational background, and professional: (1) Gender, age, education and professional are the vital reasons that audiences choose different kinds of knowledge of popular science.(2) For the younger juveniles, the network organizations of popular science should focus on improving the simplification, interest, and guide of scientific information.(3) For the elder youth, the network organizations of popular science for the 18-39 year-old should concentrate on improving the professionalism, accuracy and interactivity of scientific knowledge.(4) Among the network organizations of popular science, there are a large number of unstable audiences. But those older men who come from science background, are more easily converted into stable audiences.(5) Micro-blog's defects in disseminating popular science through network science have gradually exposed, its effective arrival rate of information is low and likely to cause misreading.

This article chooses two different types of Internet media, The Sina and People's Daily Online, to investigate and compare how these two Internet media conduct special reports on natural disaster. This paper takes the Yushu earthquake as an example and finds out that People's Daily Online is doing better on taking advantages of all media forms while the Sina is doing better on the classification of news. Furthermore, People's Daily Online focuses on conveying government's decisions and opinions to public. However, the Sina puts more attention on telling rescue stories vividly.

In Europe, science centers in UK are most energetic and developed. Science centers are in the position administrated by the ministry of science, the ministry of education and ministry of culture without a department taking responsibility in the long term. Science centers in UK have to waddle on a small narrow path between “philanthropy” and “profit-making”, because of the lack of stable public investment, which made them facing great troubles and an uncertain future.

The rapid development of information technology, especially mobile technology brings new opportunities and challenges for science communication of science and technology museums. This paper analyzes the necessity of mobile technology application in science and technology museums. The applied mobile technologies and their typical usage scenarios are classified. Science communication service modes based on mobile technology are proposed. At last, an impact on the application of mobile technology in science and technology museums is summarized.

The Shanxi-Chahar-Hebei border area was the the first Anti-Japanese model base created by Communist Party of China, where the border region government put forward a series of popular science education policy which had distinctive characteristics of being tightly combined with political education, the needs of war, a variety of media, agricultural production, people life, school education, occupation education and social education. The popular science education was unknown to many audiences, the deep influence on the public mind and the tight combining with practice, and created brilliance in Chinese modern science education.