The experience economy has become the development trend as a new economic form in the 21st Century. Currently, the public are not enthusiastic about participating in scientific popularization activities. And participation and exposure of experience economy may be the key to transform “passive acceptance” to “active participation” of the science popularization work. In the perspective of experience economy, we must firmly establish the concept of the experience economic, to accelerate the development of digital science popularization industry, to strengthen science popularization derivative related products development, and to design different experience style of science popularization products and science popularization activities.

experience economy  /  science popularization industry  /  development path