This article chooses two different types of Internet media, The Sina and People's Daily Online, to investigate and compare how these two Internet media conduct special reports on natural disaster. This paper takes the Yushu earthquake as an example and finds out that People's Daily Online is doing better on taking advantages of all media forms while the Sina is doing better on the classification of news. Furthermore, People's Daily Online focuses on conveying government's decisions and opinions to public. However, the Sina puts more attention on telling rescue stories vividly.

natural disaster  /  People's Daily Online  /  Sina  /  internet special reports