“Innovation paradigm” has become the new convention of science communication, with a focus on knowledge economy and national innovation systems. “Popularization paradigm” stresses on scientific culture and human scientific quality. At present, both paradigms make up the two ideas of the domestic study of science communication. Based on the first and second level of science communication theory, the third-level theory of science communication has become important, which focuses on public participate in science research, and the effective way to realize “four sciences and two abilities”. According to the latest research trends of science communication, the three stages can be expanded into five stages: “traditional science popularization”, “public understanding of science”, “public thinking of science”, “public participation in science”, “public science service”. These five stages together form the structured system of “science communication”, which can not only promote science quality of citizens but also complete our national innovation systems. Besides that, the five-stage provides certain theory support for the forming of social sciences and culture, and for the changing of government functions in the field of science communication.

The study gave demonstration for science popularization as an industry. Based on this argument, the article proposed and analyzed the basic conditions of science popularization industry innovation and development as well as industry norms building.

Scientific knowledge become the most important driving force to promote social development since entering the post-industrial age. The scientism becomes the standards to judge right and wrong. Simultaneously enterprise turns into a new force as a for-profit organization in science popularization. In such a social environment, this study attempts to analyze the insignificance in science popularization of the enterprise according to the structure of content and the relation between the content of science popularization and enterprise, and put forward some suggestions.

From the perspective of the event to see science popularization, formed the pattern of emergency of science popularization implanted in social events such as public events, social issues, emergency incidents. However, from the perspective of science popularization to see events, it is just the part of science popularization by events, combined event marketing with science popularization marketing basic on the current research foundation, this paper presents of the pattern of science popularization of events and define the connotation including the public interest, focus and crisis events, and three characteristics of dependence, news, planning, and discusses its inherent basis of it rise from the perspective of penetration of sci-tech with everyday life, resource integration, the efficiency of input-output, as well as proposes a mode of the four paths.

Genetically modified crops have got great gained widely attention. Based on the survey data of 2 897 college students in Wuhan city, we find that attitudes of college students toward genetically modified crops have general level of perceptions on genetically modified crops, and hold comparative support attitudes to industrialization of genetically modified crops. The perceptions and attitudes are influenced by schools, professionals and many other factors. Based on the investigation conclusion, we put forward some suggestions from the government, research experts, school and college students.

Based on the research of science and technology museum operation status, it discusses the main problems in the education of special-effect theaters. It recommends to develop educational activities which are related to the special-effect films to improve theater education. It explains the significance, the main form of the activities, and way to develop the educational activities. And it introduces China Science and Technology Museum Special-effect Film Festival as an example.

This paper proposes a Nine-component Model to analyze students' scientific literacy, with discussing the influential factors in terms of collective, individual, environmental and educational. A scale of students' scientific literacy and a questionnaire are worked out, and are used to measuring some school students' scientific literacy in Beijing.

Since science museums have played an important role in science education, more and more science educators focus on developing the educational function of science museums. This study aims to explore the main features of students' conversations in a science museum and the mechanism of knowledge. The results show the following: (1) Most students use perceptual talk, connecting talk, explanation, affective talk and behavioral strategic talk to make a better understanding of the exhibits, but few conversations are related to the study.(2) Knowledge improves students' explanatory talk and understanding of scientific concepts and principles.(3) Students with more knowledge experience more positive emotion and reflect more.

Professional science and technology museum is an important place for scientific education activities, to a great extent, its interactive displays determine the integral design level of the museums and the psychological approval degree of the audiences. This study is based on the survey of interactive display of 10 professional science and technology museums of Beijing, by analyzing the forms and the current situations of interactive displays to find the features and the problems of interactive displays, give advises and promote the development of professional science and technology museums.

Based on an evaluation of education impact of a science communication activity themed with “water saving and protection”, this paper discusses the value of science communication activity towards school science education. Science communication activity helps students understand the science-technology-society relation, optimize their science knowledge structures, stimulate their science learning interests. Increasing their chances of taking part in popular science activities and supporting them a good learning environment can increase the value of popular science activities to school science education.

Because of the specialty of the contents of popular science books, their authors need have background knowledge of science and technology, to be trained for scientific research. Sometimes they are working in field of scientific research. However, the experience of practice in science may bring some dogmatic ways related to scientific research in their way of thinking and writing habits. General description of the way of scientific research and the way of popularization of science is given, three different levels for good popular science books, and science books with analysis of classical and typical popular science works, studies on the way of thinking about popularization of science is made.

Planetarium show is becoming an important educational form for popularizing astronomy in science museums. The facilities and equipments in planetarium have been improved these years, but the quality of planetarium show is not good. The conflict between this has affected the ability of science popularization. Based on the analysis of the domestic and foreign planetarium shows, the main features of planetarium are summarized. Though learning from movie for reference, the skills and experience are summed up, which contain topic selecting, show type choosing, story writing, and sound designing and so on. According to the features of the show, a procedure of script writing is proposed, which focuses on researching related knowledge.

The Eastern Miscellanies is a comprehensive journal that has published for the longest time in modern China and has a great important influence. In the Japanese-Chinese War, The Eastern Miscellanies contains a lot scientific and technological content and transmits technology actively. The articles on science and technology in The Eastern Miscellanies give priority to comments and the news are less. The technical articles are closely related to the social environment. The way that pictures are combined with texts improves the communication effect. The interesting science stories published as the filler, advertising and promotion for the scientific books act a effective function on popularization of science. Meantime, the column of “the medical health consultant” spreads medical health knowledge with flexible q&a form. Although experienced the upheaval of twists and turns in the war, The Eastern Miscellanies played an important role in promoting social science and technology and public scientific knowledge.

This essay gives a systematic introduction of the formation process of Gong Yuzhi science translation thought. Gong Yuzhi's translation thought is concluded through years of translation practice and lots of reading. Gong Yuzhi's translation thought can be used for reference in today's popular science translation.