In the information age, people can get access to all kinds of scientific knowledge via traditional and new media. The boom of social media has brought new opportunities and challenges for dissemination of science and technology. This article introduces innovative applications when social media meets popular science information dissemination, summarizes advantages of social media, analyzes the disturbing factors and offers effective countermeasures, for example, enhancing credibility, providing the cross-platform experience and strengthen the network supervision.

In new media era, grass-root popular science demonstrated a unique phenomenon ofscientific subculture. The article reviewed an amateur author's understandings and experience of grass-root popular science writing. Furthermore, from the perspective of science communication theories. It was argued that popular science should meet requirement of the times, display scientific spirit, and undertake citizen's responsibility. Lastly, some countermeasures were proposed for promoting the development of popular science in the context of new media era.

Scientific literacy researches among traditional Chinese medicine professionals, from a brand new point of view to discuss some issues in terms of scientific accuracy of traditional Chinese medicine and professionals cultivation, have great significance. The article discussed a new 5-dimension survey model with Fuzzy Analytic Hierarchy Process, the article designed the questionnaire based on characteristics of this field, and made a survey among 6 groups of professionals in the field and some other professionals in other fields as comparison, to bring forward some analysis and conclusions.

Constructivism learning theory emphasizes learners as the center of teaching. The learner is the cognitive subject, while the teacher is a significance helper or promoter. Based on the essential understanding of the constructivism learning theory, this article discusses the different effects of three exhibiting approaches on children's science education in modern science and technology museums and explores the method of constructivism on Rubik's cube Robot exhibit.

Whether the knowledge marketing is successful or not depends on the correct and clear marketing concept of an enterprise. Employees reach a common sense through communication, understand the choice enterprise made and actively put it into practice so that to keep competitive advantage of the enterprise, only by these can marketing concept be renewed. It is not only the objective reflection of corporate behavior, but also necessary for corporate sustainable development. This article analyses the feature of marketing in era of knowledge-driven economy, and elaborates author's opinion towards the method, way and key point when Shanghai Science and Technology Museum practices knowledge marketing concept.

The mechanism of social collaboration on science popularization is not strong, which makes the social sectors carrying out the undertaking of science popularization in a separated and weak way. The important issue to promote social sectors carrying out the undertaking of science popularization is to emphasize the collaboration and the effectiveness.

Conducting rhetoric analysis and discourse research into professional science text are the research contents of rhetoric of science and sociology of scientific knowledge. They reveal the social construction process of scientific knowledge. This paper inspects and analyses metaphors in Gao Shiqi's popular science text, to explore the causes of metaphors and to reveal the popular science writing with strong subjectivity which are inevitable influenced by social factors and ideology. These popular science works have some negative effects on reading, understanding, accepting and communicating science in the public.

With the development of science, technology and economy, new media is changing the mode of information communication, and they have played very important role in science communication. In this paper the application of new media in science popularization is summarized, and some problem in this process are analyzed. Finally, some suggestions on science popularization in New Media Era are made.

Main features of Web2.0 have been summarized in three aspects in this paper. Some typical applications such as Blog, RSS, Wiki, TAG, etc. in the environment of Web2.0 are introduced. Then the impacts of Web2.0 on science communication has been analyzed in terms of science popularization communication way, science popularization communication effect, science popularization communication idea and science popularization communication interaction. In the end, the countermeasures of scientific popularization in the environment of Web2.0 have been proposed.

This report is an evaluation results of collaborative research between US and China on One World One Sky for children between 4-6 years old in both countries. The research has got the data after more than one year including the impact of the show, the evaluation by teachers and parents and the effectiveness on their education after watching the program, the culture difference between two countries and the difference of formal and informal education between US and China. This was the first research survey of science communication and it would be of many experiences for the international cooperation.

In Taiwan, community college is a unique adult education design. It was proposed by Professor Huang Wu-hsiung, a social activist, in 1997. Next year, Huang's proposal got the support of Taipei City Government to set up the first community college in Wenshan District: Wenshan Community College. From then on, other districts of Taipei as well as other cities and counties in Taiwan set up community colleges subsequently, and there are 83 community colleges in Taiwan now. Community college courses can be divided into three categories-academic courses, life and skill, community groups. And the academic courses then can be divided into three categories: the humanities, social sciences and natural sciences. The natural science courses in Community College may be considered as a part of science popularization. Taking Wenshan Community College's natural science course as an example, we give a brief introduction of its curriculum, faculty and students. We hope our experience may afford mainland China's adult education and science popularization some reference.

This paper consists of a content analysis of Chinese and British newspaper coverage of measles/MMR vaccination in a five-year period 2006-2010. By comparing China with a western country and discussing a better function for scientific reporting and scientists' involvement in public communication, it aims to expand the research vision of science communication in China as well as making a modest contribution to the globalization of research on vaccine controversies.