Whether the knowledge marketing is successful or not depends on the correct and clear marketing concept of an enterprise. Employees reach a common sense through communication, understand the choice enterprise made and actively put it into practice so that to keep competitive advantage of the enterprise, only by these can marketing concept be renewed. It is not only the objective reflection of corporate behavior, but also necessary for corporate sustainable development. This article analyses the feature of marketing in era of knowledge-driven economy, and elaborates author's opinion towards the method, way and key point when Shanghai Science and Technology Museum practices knowledge marketing concept.

marketing concept  /  knowledge marketing  /  science and technology museums