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To investigate the factors influencing Guangzhou residents’ willingness to use “Internet + pharmaceutical services”, providing references for optimizing related service platforms.
A questionnaire was designed based on the UTAUT model, and from January to May 2024, residents of Guangzhou were surveyed. Structural equation modeling was utilized to test the path relationships and mediating effects, constructing a model of the influencing factors on residents’ willingness to use“Internet + pharmaceutical services”.
Social influence (β=0.319, P<0.001), effort expectancy (β=0.264, P<0.05), and performance expectancy (β=0.256, P<0.001) positively impacted the willingness of Guangzhou residents to use “Internet +pharmaceutical services”. Social influence had a significant positive effect on performance expectancy (β=0.764, P<0.001), and performance expectancy partially mediated the positive effect of social influence on willingness to use. Facilitating factors (P>0.05) did not have a significant effect on willingness.
Performance expectancy, effort expectancy, and social influence are the main factors affecting Guangzhou residents’willingness to use “Internet + pharmaceutical services”. Related platforms should innovate and improve their design based on residents’ needs, ensuring the practicality and usability of services to enhance user experience. Additionally, promoting and publicizing “Internet + pharmaceutical services” should be strengthened to leverage social influence, thereby increasing public recognition and willingness to use.
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| 科 Family | 属数 Number of genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) | 属 Genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) |
|---|---|---|---|---|---|---|
| 鹅膏菌科Amanitaceae | 2 | 11 | 5.26 | 鹅膏菌属 Amanita | 10 | 4.78 |
| 小菇科 Mycenaceae | 2 | 12 | 5.74 | 丝盖伞属 Inocybe | 5 | 2.39 |
| 多孔菌科 Polyporaceae | 8 | 14 | 6.70 | 蜡蘑属 Laccaria | 5 | 2.39 |
| 红菇科 Russulaceae | 3 | 23 | 11.00 | 小皮伞属 Marasmius | 6 | 2.87 |
| 小菇属 Mycena | 11 | 5.26 | ||||
| 光柄菇属 Pluteus | 5 | 2.39 | ||||
| 红菇属 Russula | 17 | 8.13 | ||||
| 栓菌属 Trametes | 5 | 2.39 |
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