The marketing theories have important instructive and referential values in many fields of the modern society, and are applied extensively in practice. This research shows that as the marketing is firmly connected with the science popularization, the marketing theories can be applied to instruct the science popularization to some extent, forming so-called new mode for science popularization marketing, namely science popularization marketing, whose foundation frame is the 6Ps of marketing mix of the science popularization marketing.

A technological journal, one of the key vectors of the technological outputs, is one part of the technological innovations, playing an irreplaceable role in recording the scientific research, reflecting scientific standards, finding potential scientific talents and flourishing science and culture, etc. Then, what about the function of science popularization of technological journals? By the analysis of the connotations of the technological journals concerning scientific spirit and social values, the sharp diffusion characteristics of the journals are illustrated with regard to scientific spirits, scientific innovation and scientific approaches in this essay, indicating the misunderstanding in the recognition of the science popularization function. Four proposals on strengthening the function of science popularization of technological journals are put forward.

Nowadays portfolio has been applied and researched broadly in the school educational field. On the base of understanding the scope and application characteristics of portfolio, I believe that the development and application of portfolio in science and technology museum will become an important area. This paper firstly introduced the background knowledge of the portfolio; then discussed the theory and practice significance of the portfolio development of science and technology museum. Finally, looking forward to design and apply reasonably portfolio in science and technology museum such non-formal educational institutions, I made a number of recommendations on how to use portfolio in science and technology museum.

In this paper, a series of basic theories about popular science resource sharing is analyzed initiatively. It's the first time to define the concept and elements of China's popular science resource sharing, and then concludes the meaning and purpose of it. It is also for the first time to make the basic condition and principles.

This paper proposes the composition of standardization system for scientific popularization exhibits, describes the major contents of the standard covered by the said standardization system and proposes suggestions about the stage works for standardization system for scientific popularization exhibits.

This article starts from the conceptions of Science-popularizing Product (SPP) and the innovation of SPP, and then according to multiple-level product theory and based on digital technology, puts forwards the strategies for different product levels. On the level of generic product, the strategy focuses on modality innovation; On the level of expected product, it focuses on function innovation; On the level of augmented product, it focuses on service innovation.

Based on the analysis of case of Wenchuan earth-quake, this paper analyzes the importance and urgency of disaster education, and puts forword methods and policies which will be helpful to strengthen the public disaster education while commemorating the sixth anniversary of the enactment of the Science Popularization Legislation.

Great outburst events do latent harm to the health of children and adolescents. It is very important to help them study and grasp the related knowledge, which can help them correct the bad behaviors and improve their consciousness of diseases prevention. In order to improve the disease prevention knowledge of the children and adolescents in hand-foot-mouth disease epidemiologic areas and the ability of mental adaptability of children in disaster area of earthquake in Sichuan Province, we worked out two pieces of science popularization pictures meet an emergence, and analyzed the ideas of design. We hope it is helpful to communicate the experience of working out science popularization productions, and to improve the design level of science popularization workers.

For the equivalence of education opportunity, the science education on basic stage should face to all of the minors. By the great efforts, the science education of China, which with the biggest population in the world, had been of great achievement. But, because of the large population and the development level of economy and society, the status was very serious, that the resource of education was lack. And, the big differences of science education still exit between the rural and urban, in different areas, in different schools and between male and female. To advance the education fair and improve the scientific literacy of China citizens, in February 2006, a long-term project, called The Outline of National Action Program for Scientific Literacy of All Chinese Citizens (2006-2010-2020), were formulated and put into practice by State Council of the People's Republic of China. With the carrying out and the practicing of the Outline, the science education on basic stage was enhanced and the developing trend of the action on improving the minors' scientific literacy was well.

Integration of the history of science in science education and teaching has become an important international trends in science education. Main practice: 1.combine scientific education in the history of science; 2.combine the scientific method in the history of science education; 3.conducted scientific spirit of the history of science.

The relationship between Goldbach's conjecture and minke (folk sciences) and the media effect in figuring the image of science during the publicity of scientists are discussed. In the popularization of science with high density and high intensity Chen Jingrun and his research of number theory had been symbolized and become an ideology. More than 30 years since then, world-shaking changes have taken place in China's social environment, and as the exceptional group of people in the process of China's history, the folk scientists have also beard changes in the in the new social space such as the research area and the utilizing of new media such as internet. The author suggests that the criticism should be contained in the transmitting of science, and a new way in science communication should be explored.

TCheat-science is other than pseudoscience and anti-science but abnormal science form. It is belong to science knowledge but for purpose of non-science with using cheat methods. Cheat-science has different existence forms. It's particularity in today China is not only has science knowledge but also has non-science purpose and supports from some scientists. The demos can not distinguish its true or false. The cheat-science has harm both for science popularization and ethic of science popularization. It also impacts elevation of scientific attainment of Chinese demos and shaping of scientific spirit.

Being a major organization dedicating on the enterprise of science communication, America Association for the Advancement of Science (AAAS) initiated various kinds of colorful activities to promote the development of science communication, especially the programs on informal science education. This paper tries to give a presentation of the features and trends of these programs in these years by the analysis of individual cases of them, hoping to bring some suggestions on the development of similar activities in China.

This paper analyzes the relationship between Christianity and modern science from the perspectives of sociology and communication sciences based on Chinese history. It comes to the conclusion that Christianity promoted the communication and development of modern science.