Promoting original science popularization publishing and providing the public with a wide variety of excellent science popularization works is an important way to enhance the national scientific literacy. This article analyzes the implementation of Jiangsu Province’s Science Popularization Creation and Publishing Support Plan since 2021，elaborates on its positive impacts on original science popularization publishing in terms of talent cultivation，achievement output，and environment building，and summarizes the shortcomings in the implementation process. It is suggested to further optimize the review mechanism，expand the scope of topics，innovate the dissemination mechanism，improve the incentive measures，and strengthen the incentive effect of the support plan on original science popularization publishing.

Scientist documentaries present the life stories of scientists，depicting a historical panorama in which the community of Chinese scientists interacts with the grand trajectory of China’s technological development. As archival evidence for research into scientists and their ideas，these documentaries contribute to the formation of a historical visual record of scientists，thereby broadening both the utilization and research paradigms of scientist-related visual materials. Focusing on a century of technological progress in China，Century Masters：Science and Technology Edition narrates the stories of eight scientists，establishing a representative narrative mechanism for Chinese scientists and offering a systematic expression of the scientist spirit.

In an era of globalization，cultural soft power has emerged as a vital measure of a nation’s competitiveness and its influence in global discourse. As a key vehicle for cross-cultural communication，literature plays a significant role in fostering international cultural exchange. In recent years, Liu Cixin’s science fiction novel The Three-Body Problem has garnered numerous international awards，ignited a surge in domestic sci-fi creation，and become an emblem of China’s cultural outreach. Its dissemination in East Asian nations—particularly Japan and South Korea—exhibits notable similarities，reflecting the “5W” communication model and achieving considerable impact. By examining the dissemination strategies of The Three-Body Problem in Japan and South Korea，this study provides valuable insights and practical guidance for promoting Chinese science fiction literature on the global stage.