The implementation of “China Excellent Milk Project” has become the a key path for the domestic dairy industry to address to the challenges of consumption upgrading and health demands. The advancement of this project has always been driven by technological breakthroughs and conceptual innovations. This paper analyzed the theoretical innovation and practical exploration of high-quality milk. Based on the review of the current development status of the industry,it focuses on examining the operational mechanisms of the three core driving forces：consumption upgrade,technological iteration and policy guidance. At the same time,it deeply analyzed the core controversial points in four dimensions：quality control standards,supply chain collaboration models,policy application boundaries and market competition patterns. It also looked forward to the frontier trends such as digital transformation and sustainable development of the industry,aiming to provide solid theoretical support for the quality improvement of high-quality milk and promoting the sustainable development of the industry.

Amid rising cultural confidence and the revival of “Guochao” trends,auspicious culture,as a spiritual gene of Chinese tradition,provides profound impetus for innovation in food packaging design.This study focuses on the dairy sector,deconstructing the five elemental systems of auspicious culture（object-based auspiciousness,behavior-based auspiciousness,language-based auspiciousness,number-based auspiciousness,and color-based auspiciousness）.Through case studies of brands like Yantang Dairy and Want Want Milk,it demonstrates the translation pathways of traditional symbols in modern packaging.Firstly,visual symbols（e.g.,auspicious cloud patterns,meander motifs） enhance aesthetic value in dairy packaging.Secondly,homophonic wordplay in brand and product names（e.g.,“ShunShunLiLi” implying smooth success,“ZaoZaoFaCai” symbolizing wealth） constructs emotional narratives that deliver consumer value.Thirdly,seasonal rituals（e.g.,wellness gift sets,exam-season marketing） activate consumption scenarios through behavioral ceremony.Collectively,auspicious culture empowers products by elevating emotional value,offering dairy industries a differentiated strategy to transcend homogenized competition while revitalizing cultural heritage.

Camels,as a unique livestock breed in arid or semi-arid desert and Gobi areas,produce milk rich in protein,amino acids,unsaturated fatty acids,various vitamins and minerals,which has high nutritional value and shows potential medical value in the auxiliary treatment of various diseases.This paper systematically reviewed the overview of the species resources of Bactrian camel in China,analyzed in detail the nutritional components in camel milk,including protein,amino acids,vitamins,fatty acids and mineral contents,and further explored the research progress of camel milk in the auxiliary treatment of diabetes,liver and kidney diseases and anti-inflammation,with the aim of providing a theoretical basis for the in-depth research and comprehensive development and utilization of camel milk.

As core competitiveness of dairy enterprises,dairy formulation directly determines the quality and taste of products,and the protection of relevant rights and interests plays a key role in promoting industrial progress.At present,domestic related enterprises mainly adopt technical secrets and patents to protect the rights and interests of formulas,but there are deficiencies in each.The technical secret method is prone to the hidden danger of information leakage,and it is difficult to coordinate with the consumer's demand for information.The patent method faces challenges such as easy imitation of technology and strict licensing standards,which restricts the healthy development of the industry.Therefore,it is suggested to establish a formula technology confidentiality system,adjust the patent examination standards,and enrich the means of rights and interests protection,so as to increase the intellectual property protection of dairy formulas and promote the development of the dairy industry.

Food safety is a critical issue concerning both public well-being and economic development. In recent years, while China's dairy industry has continued to expand in scale, incidents related to product quality and compliance risks have still occurred from time to time, highlighting the urgency of strengthening legal and compliance construction in enterprise production processes. This paper takes the 2022 Milkground Group incident involving the illegal addition of propylene glycol to pure milk as a starting point. By reviewing the course of the incident and its administrative penalties, it analyzes the sources of compliance risks faced by dairy enterprises in their production processes. These mainly include: the excessive or unauthorized use of food additives, inadequate implementation of production standards, deficiencies in internal management systems, weak compliance awareness among employees, as well as external regulatory pressures and social supervision. Building on this analysis, the paper proposes systematic response strategies from a legal control perspective: enterprises should establish and improve internal legal compliance systems and risk early-warning mechanisms; refine food safety management systems and strengthen employee compliance training; and proactively align with legal regulations and supervisory requirements while establishing smooth consumer supervision channels. The study argued that only by embedding compliance management into the entire production and operation process, and achieving synergistic interaction between internal controls and external supervision, can dairy enterprises effectively avoid legal risks, ensured product quality and safety, and promote the healthy and sustainable development of the industry.

In recent years,the traditional dairy industry in the Inner Mongolia Autonomous Region（short for Inner Mongolia） has experienced rapid growth,guided by policies aimed at promoting high-quality development in animal husbandry and revitalizing the dairy industry,including the Opinions on Promoting Dairy Industry Revitalization and Ensuring Quality and Safety of Dairy Products issued by the General Office of the State Council and the Nine Policy Measures for Dairy Revitalization in the Inner Mongolia.These policies have greatly stimulated the enthusiasm of farmers and herders to develop animal husbandry and traditional dairy product processing,leading to a flourishing trend in the development of traditional dairy products.This is reflected in the legally supported production and distribution of traditional dairy products,overall improvements in factory equipment,more standardized production processes,enhanced leading roles of typical products,a surge of innovative products,and significantly heightened food safety awareness among producers and consumers.However,there are still some difficulties and issues in the development process,such as problems with milk sources,product quality and food production safety,delays in standards for innovative products,and the need for equipment upgrades.To promote high-quality development of the traditional dairy product industry,proactive measures should be taken.

Against the backdrop of rapid economic growth in the country,people's living standards continue to improve,and the demand for dairy products is also showing a sustained growth trend.Various dairy companies are using various means to improve profitability in order to achieve long-term and stable development in the fierce market competition.This article conducts an in-depth analysis of the financial data of Bright Dairy from 2019 to 2023 using the DuPont Analysis Method,and compares it with Yili Co.,Ltd.It is found that its profitability is affected by sales scale,asset efficiency,and accounts receivable collection.Based on this,improvement suggestions are proposed to provide reference for other dairy companies.

With the introduction of ESG principles,domestic enterprises have gradually recognized the importance of corporate social responsibility. Improved social responsibility disclosure helps mitigate principal-agent problems and reduces governance risks. During financing processes,stakeholders demand lower returns, thereby decreasing corporate financing costs. Simultaneously, the financing costs of listed companies are linked to the quality of their ESG reports—as the level of information disclosure improves,information asymmetry between enterprises and stakeholders diminishes,further reducing financing costs.This study analyzed the current state of ESG information disclosure and financing costs of Yili Group based on its 2016-2024 sustainability reports, examined the relationship between ESG disclosure and financing costs,proposed targeted solutions to existing issues, and provided insights to support corporate sustainable development,also offered valuable references for other enterprises.

With the development of information technology and the popularity of the internet,enterprises all over the world have begun to explore the road of digital transformation in order to enhance competitiveness in the fierce market.As one of the leading enterprises in China dairy industry,Bright Dairy has also followed the trend of the times and started its own journey of digital transformation.This paper aimed to study the digital transformation path and its effect of Bright Dairy,discussed the key strategies,implementation steps and technical applications in the process of its transformation,and evaluated its transformation effect,so as to provide reference for the digital transformation of other enterprises.

The essence of protein nutrition is amino acid nutrition. Numerous studies confirm that amino acids improve production performance,enhance body health,and maintain high production efficiency in dairy cows. However,due to the unique digestive structure of ruminants,amino acids often require rumen-protected technology to increase intestinal absorption. Under the current downturn in the dairy industry, scientific utilization of rumen-protected products is essential to reduce costs and improve efficiency,thereby promoting dairy industry development. This paper reviewed the characteristics of rumen-protected amino acids,their research progress in dairy cows,and summarized its applications,providing a theoretical basis and technical guidance for their rational use.