The implementation of “China Excellent Milk Project” has become the a key path for the domestic dairy industry to address to the challenges of consumption upgrading and health demands. The advancement of this project has always been driven by technological breakthroughs and conceptual innovations. This paper analyzed the theoretical innovation and practical exploration of high-quality milk. Based on the review of the current development status of the industry,it focuses on examining the operational mechanisms of the three core driving forces：consumption upgrade,technological iteration and policy guidance. At the same time,it deeply analyzed the core controversial points in four dimensions：quality control standards,supply chain collaboration models,policy application boundaries and market competition patterns. It also looked forward to the frontier trends such as digital transformation and sustainable development of the industry,aiming to provide solid theoretical support for the quality improvement of high-quality milk and promoting the sustainable development of the industry.

high-quality milk  /  development trend  /  core driving force  /  dispute analysis  /  trend outlook