China Dairy

Current Situation,Existing Problems and Countermeasures of High Efficient Dairy Cattle Breeding in China

China Dairy. 2025, (2): 61-65.

Dairy cattle breeding is a key link in the entire dairy industry chain. Guaranteeing the income of dairy cattle breeding is the premise and foundation for the development of the dairy industry, and it is also the guarantee for the sustainable development of the dairy industry. Based on the changes in the number of dairy cattle in different stages and the advanced breeding and dairy product processing technologies achieved in recent years, this paper summarizes the current situation of China's dairy cattle breeding industry, focuses on the intelligent breeding, integrated farming and ecological circulation breeding and other scientific and technological innovation cases of high-efficiency dairy cattle breeding, sorts out the existing problems, and puts forward countermeasures and suggestions for improving the production performance of dairy cattle, promoting the construction of smart farms, strengthening epidemic prevention and control, promoting cost-saving and efficiency-enhancing technologies, and developing moderate-scale breeding.

Research on the Effectiveness and Optimization Path of Yili's Short Video Marketing

China Dairy. 2025, (2): 50-54.

Against the backdrop of the era of information,short video platforms such as TikTok and Kuaishou have rapidly emerged,presenting new marketing opportunities for various industries.Yili,as a leading dairy company in China,has achieved remarkable success in short video marketing.However,there are also challenges in the marketing process,such as adapting brand positioning to market trends,the unbalanced relationship between marketing costs and effectiveness,the need for continuous innovation in marketing content,and the risks associated with business diversification.To address these issues,this paper proposed optimization paths,including integrating online and offline marketing resources,improving the effectiveness of short video marketing,strengthening brand storytelling,and managing risks associated with business diversification.The aim is to provide valuable a reference for dairy companies in China,promoting the long-term sustainable development of dairy industry short video marketing.

Summary of Market Insights into Major Categories of Liquid Milk in 2024

ZHAO Heng

China Dairy. 2025, (2): 23-29.

The national milk production has decreased by 2.8% in 2024, marking the first correction after six consecutive years of growth. China's dairy industry has entered an era of shrinking and internal competition. From the perspective of dairy sub categories, the increase and decrease of each category are different, reflecting the quietly changing category structure of the dairy market.This paper analyzed the market dynamics of the five main categories of liquid milk in 2024 from a third-party perspective, in order to provide reference value for dairy companies to understand the current situation and trends of the categories. The main content of this paper included: dynamic analysis of the 2024 market for room temperature white milk, low-temperature fresh milk, low-temperature fresh milk, room temperature yogurt, and blended dairy products.

Research on the Integration of Dairy Livestock Specialty Industry and Education Collaborative Governance--Taking Qinghai J Higher Vocational College as an Example

China Dairy. 2025, (2): 35-39.

This paper took the dairy livestock specialty of Qinghai J Higher Vocational College as an example to explore the practical path and effect of the integration of industry and education collaborative governance. The study found that through innovative measures and practical achievements such as school-enterprise cooperation,talent cultivation,teacher team building and social services,the dairy livestock specialty in Qinghai J Higher Vocational College has achieved a significant improvement in the quality of talent cultivation,notable achievements in teacher team building,enhanced social service capabilities and in-depth advancement of school-enterprise cooperation. This paper provided beneficial reference and enlightenment for the integration of industry and education in higher vocational education in China,and proposed suggestions for improving the policy systems,deepening the school-enterprise cooperation,enhancing the teacher quality,playing the guiding role of government and optimizing the resource allocation to promote the further development of the integration of industry and education in higher vocational education.

The Current Status and Policy Analysis of Integrated Development of Dairy Cattle Farming and Processing in Hebei Province

China Dairy. 2025, (2): 10-15.

In the dairy industry structure of our country,dairy cattle farming and dairy product processing enterprises mainly have a buying and selling contractual relationship,and the interests of the upstream and downstream industries are not closely linked enough. The status of the two industrial subjects is not equal enough,and the distribution of industrial interests is not reasonable enough. Supporting dairy farms in processing and selling dairy products has significant implications for strengthening the benefit linkage of entire dairy industry,improving benifit of dairy farming,solidifying the foundation of breeding,optimizing the supply structure of dairy products,and meeting the differentiated consumption needs. The temporary difficulties faced by the dairy industry since 2023 have made the urgent demand for dairy cow breeding and processing integrated production,but it has been constrained by industrial policies and regional differential management measures,and the development of several types of dairy cow breeding and processing integrated production main models has been restricted to different degrees. This paper combined the results of industrial surveys to analyze the current situation,constraints,typical models,and development trends of dairy cattle farming and dairy product processing integration,identify problems,and put forward relevant suggestions.

Marketing Strategy SWOT Analysis and Marketing Route Research of Dairy Enterprises--Taking Tianrun Dairy as an Example

China Dairy. 2025, (2): 29-34.

This study examined the marketing strategy of Tianrun Dairy Co.,Ltd.,using the SWOT analysis framework to systematically evaluate the company’s strengths,weaknesses,opportunities,and threats in a competitive market environment.The findings revealed that Tianrun Dairy leverages Xinjiang’s abundant dairy resources to establish a strong competitive edge in product innovation,brand building, channel expansion and market coverage.Moreover,the company benefits from opportunities arising from consumption upgrades and nationwide market expansion.However,it also faced significant challenges,including declining profitability,increasing cost pressures,limited brand influence outside Xinjiang,and fluctuations in raw material prices.To address these issues,this study proposed marketing optimization strategies such as enhancing brand value,improving cost management,expanding market channels,diversifying product offerings,strengthening digital marketing and integrating supply chain operations.These measures aimed to enhance the company’s market adaptability and profitability,ultimately enabling its sustainable growth in the highly competitive dairy industry.

Impact of Milking Robots on the Sustainability of Dairy Farms

HAN Meng

China Dairy. 2025, (2): 19-22.

This paper explored the key role that milking robots can play in the sustainable development of dairy farms. The importance of milking robots in driving long-term sustainability on farms was demonstrated in terms of herd health,production efficiency,customized milking patterns,and impact on the work welfare of farm personnel.

China's Dairy Economy：2024 Review,2025 Outlook

LIU Changquan

China Dairy. 2025, (2): 2-8.

China's dairy industry faced severe challenges in 2024. Raw milk prices plummeted to historic lows, resulting in widespread losses for dairy farms, particularly impacting independent farms. While overall milk production saw mixed trends of increases and decreases, the oversupply situation persisted. Dairy product consumption also declined significantly. Looking ahead to 2025, import volumes are expected to rebound, further contributing to the oversupply in the domestic market. The dynamics of raw milk production and supply-demand balance will depend largely on the production adjustments made by dairy processors within their own and controlled farms. As a large number of independent farms exit the market, the profits enjoyed by processors due to low raw milk prices will diminish significantly, reducing their incentive to maintain the oversupply and low prices. To facilitate the recovery and high-quality development of the dairy industry, the primary task is to address the core contradiction and promote a swift rebalancing of supply and demand. The bottom line is to protect the survival of independent farms, reinforcing the livelihood aspect of the dairy sector. Relaxing processing market entry regulations to weaken monopolies, forcing the establishment of benefit-sharing mechanisms, and actively exploring diverse models of farmer-led processing are crucial steps forward.

Research Progress on the Application of Chromium in Alleviating Heat Stress in Ruminants

Deyu FAN, Yongqing GUO

China Dairy. 2026, (6): 3-11.

Heat stress poses a significant challenge to the ruminant livestock industry under the context of global warming, severely impacting animal production performance, immune function, and reproductive efficiency. Chromium, as an essential trace element for animals, plays a key role in regulating glucose and lipid metabolism, enhancing antioxidant capacity, and maintaining immune function. This review summarized the detrimental effects of heat stress on ruminants and its underlying mechanisms, and introduced the sources, types, and application effects of chromium under heat stress conditions. It focused on the ameliorative effects of chromium supplementation on the lactation performance, growth performance, and reproductive performance of ruminants. Furthermore, the review explored the mechanisms of action, including enhancing insulin sensitivity, regulating glucose metabolism, improving antioxidant capacity, boosting immune function, and modulating the rumen microbiota. This review also analyzed existing research limitations, such as insufficient comparability among different chromium sources and the lack of standardized dosage, and proposed future research directions, aiming to provide a theoretical basis and practical reference for alleviating heat stress in ruminants.

Research Progress on the Molecular Mechanisms and Applications of Nutrient Regulation of Immune Function in Dairy Ruminants

Jianghong LEI, Longfei SHI, Qing WANG, Yahui QI, Min ZHAO

China Dairy. 2026, (6): 12-20.

The immune function of dairy ruminants is a core factor in safeguarding their health status, production performance, and product quality. Nutrients, as the material basis for life activities, also serve as key signaling molecules regulating immune function. Through multiple pathways, such as directly acting on immune cells or indirectly modulating the gastrointestinal microbiota, nutrients profoundly influence the immune function of dairy ruminants. This paper systematically reviewed the direct regulatory mechanisms of key nutrients, such as amino acids and fatty acids, on immune cells, the indirect immune regulatory pathways of nutrients via the gastrointestinal microbiota and their metabolites, the role of nutrients in maintaining the intestinal physical and immune barrier, and the functions of nutrients in alleviating oxidative stress and regulating the balance of inflammatory cytokines. Furthermore, it summarized application strategies for immune enhancement, including the use of functional feed additives, precision nutrition, and phase-feeding. The aim is to provide a theoretical reference for formulating precision nutrition plans, enhancing immunity, and promoting healthy farming practices for dairy ruminants.