To identify the health science popularization demand attributes of middle-aged and elderly people in Henan Province, analyze the impact of different demand attributes on satisfaction, and analyze the differences in health sciencepopularization needs of middle-aged and elderly people with different characteristics.
A total of 423 middle-aged and elderly people were randomly selected from the health literacy monitoring points in Henan, and the general information sheet, the national residents' health literacy monitoring questionnaire and the self-made health science popularization demand Kano questionnaire were used for survey. The demand attributes and their differences were analyzed by frequency statistics, Better-Worse analysis and chi-square test.
Among the 34 items, there were 3 expected needs, 13 attractiveness needs, 15 indifferent needs, and 3 reverse needs. Expected needs were primarily concentrated in the dimensions of communication institutions and personnel, specifically large hospitals, community hospitals, and healthcare professionals. Attractiveness needs mainly focused on the dimensions of science popularization content, formats, and delivery channels. The Better-Worse quadrant distribution chart showed 18 items in the first quadrant, 15 in the third quadrant, and 1 in the fourth quadrant. Differences in health science popularization needs were observed among middle-aged and elderly individuals based on gender, residential location, and health literacy levels.
Middle-aged and elderly populations exhibit significant demand for health science popularization. It is essential to clarify the core role of hospitals and healthcare professionals in science popularization to meet expected needs, promote innovation in formats and content to stimulate attractiveness demands, and implement targeted stratified science popularization based on the characteristics of this demographic.
| 科 Family | 属数 Number of genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) | 属 Genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) |
|---|---|---|---|---|---|---|
| 鹅膏菌科Amanitaceae | 2 | 11 | 5.26 | 鹅膏菌属 Amanita | 10 | 4.78 |
| 小菇科 Mycenaceae | 2 | 12 | 5.74 | 丝盖伞属 Inocybe | 5 | 2.39 |
| 多孔菌科 Polyporaceae | 8 | 14 | 6.70 | 蜡蘑属 Laccaria | 5 | 2.39 |
| 红菇科 Russulaceae | 3 | 23 | 11.00 | 小皮伞属 Marasmius | 6 | 2.87 |
| 小菇属 Mycena | 11 | 5.26 | ||||
| 光柄菇属 Pluteus | 5 | 2.39 | ||||
| 红菇属 Russula | 17 | 8.13 | ||||
| 栓菌属 Trametes | 5 | 2.39 |