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Preferences for diagnostic strategies for colorectal cancer based on a discrete choice experiment
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Shu-ying CHEN1, Ze-yu TAN2, Xiao-lei WANG3, Hai-yan GU4, Mei SUN2, 4, Qi JING3, Jian-hua ZHANG1
Modern Preventive Medicine | 2026, 53(12) : 2208 - 2213
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Modern Preventive Medicine | 2026, 53(12): 2208-2213
• Primary Health Service •
Preferences for diagnostic strategies for colorectal cancer based on a discrete choice experiment
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Shu-ying CHEN1, Ze-yu TAN2, Xiao-lei WANG3, Hai-yan GU4, Mei SUN2, 4, Qi JING3, Jian-hua ZHANG1
Affiliations
  • School of Public Health, Shandong Second Medical University, Weifang, Shandong 261053, China
Published: 2026-06-25 doi: 10.20043/j.cnki.MPM.202603241
Outline
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Objective

Toinvestigate population preferences and willingness to pay for colorectal cancer diagnostic strategies, andto provide evidence to optimize the initial screening and diagnosis service pathway and develop intervention strategies.

Methods

A discrete choice experiment was designed incorporating six attributes: appointment waiting time, number of healthcare visits, pre-diagnostic preparation, invasiveness, diagnostic accuracy, and out-of-pocket cost. In a central urban district of Shanghai, respondents were presented with a hypothetical scenario in which they had tested positive in an initial screening for colorectal cancer. Based on this scenario, their preferences for diagnostic strategies were elicited. A mixed logit model was subsequently employed to analyze population preferences and willingness to pay (WTP).

Results

Appointment waiting time, pre-diagnostic preparation, invasiveness, diagnostic accuracy and out-of-pocket cost had significant effects on respondents’ choices of diagnostic strategies. Diagnostic accuracy was the most important attribute, accounting for 53.61% of relative importance. This was followed by pre-diagnostic preparation and invasiveness, which together accounted for 26.33%. Respondents were willing to pay an additional 623.50 RMB to switch from an invasive to a non-invasive diagnostic option.

Conclusion

Preferences for colorectal cancer diagnostic strategies are primarily driven by diagnostic accuracy, with trade-offs involving the absence of pre-diagnostic preparation, non-invasiveness, shorter appointment waiting times, and lower out-of-pocket costs. It is recommended that communities further strengthen health education on the accuracy of colonoscopy diagnosis, provide non-invasive diagnostic alternatives, and improve referral efficiency. These measures may enhance population adherence to diagnostic procedures, thereby improving the effectiveness of colorectal cancer screening programs and maximizing population health benefits.

Colorectal cancer  /  Screening  /  Diagnosis  /  Preference  /  Discrete choice experiment
陈澍盈, 谭泽宇, 王晓蕾, 顾海雁, 孙梅, 井淇, 张建华. 基于离散选择实验的人群结直肠癌诊断方案选择偏好研究. 现代预防医学, 2026 , 53 (12) : 2208 -2213 . DOI: 10.20043/j.cnki.MPM.202603241
Shu-ying CHEN, Ze-yu TAN, Xiao-lei WANG, Hai-yan GU, Mei SUN, Qi JING, Jian-hua ZHANG. Preferences for diagnostic strategies for colorectal cancer based on a discrete choice experiment[J]. Modern Preventive Medicine, 2026 , 53 (12) : 2208 -2213 . DOI: 10.20043/j.cnki.MPM.202603241
Year 2026 volume 53 Issue 12
162
74
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Article Info
doi: 10.20043/j.cnki.MPM.202603241
  • Receive Date:2026-03-16
  • Online Date:2026-09-28
  • Published:2026-06-25
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  • Received:2026-03-16
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    School of Public Health, Shandong Second Medical University, Weifang, Shandong 261053, China
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表12种不同金属材料的力学参数
科
Family
属数
Number of
genus
种数
Number of
species
占总种数比例
Percentage of
total species (%)
属
Genus
种数
Number of
species
占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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