Full
Outline
To assess physician selection preferences and willingness to pay among social media users in direct-to-consumer teleconsultations for minor common conditions.
A discrete choice experiment was conducted among users of WeChat and Rednote who had used at least one medical app and logged into social media ≥3 times in the past three months.Snowball sampling covered East, South, Southwest, and Northwest China. An orthogonal design generated choice sets with five attributes: consultation price, hospital level, physician gender, professional title, and post-consultation rating. A mixed logit model estimated preference coefficients and willingness to pay.
A total of 190 valid responses from 42 cities were analyzed, of which 73.68% were from participants aged 18-24 years. Participants preferred physicians with positive ratings (vs.neutral/negative, β=0.70, P<0.001), lower consultation prices (per ￥1 increase, β=-0.52, P<0.001), associate chief physicians(vs. chief/attending, β=0.43, P<0.001), and physicians from tertiary grade A hospitals (vs. hospitals below the tertiary grade A level, β=0.30, P<0.001). Physician gender showed no significant effect (P>0.05). Willingness to pay premiums was ￥103.43(95% CI: 39.94-166.92) for positively rated physicians, ￥64.55 (95% CI: 36.01-93.09) for associate chief physicians, and￥44.60 (95% CI: 26.49-62.72) for physicians from tertiary grade A hospitals.
In teleconsultations for minor common conditions, the influence of traditional medical signals is attenuated, while post-consultation ratings become the primary determinant of user choice.
271
114
| 科 Family | 属数 Number of genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) | 属 Genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) |
|---|---|---|---|---|---|---|
| 鹅膏菌科Amanitaceae | 2 | 11 | 5.26 | 鹅膏菌属 Amanita | 10 | 4.78 |
| 小菇科 Mycenaceae | 2 | 12 | 5.74 | 丝盖伞属 Inocybe | 5 | 2.39 |
| 多孔菌科 Polyporaceae | 8 | 14 | 6.70 | 蜡蘑属 Laccaria | 5 | 2.39 |
| 红菇科 Russulaceae | 3 | 23 | 11.00 | 小皮伞属 Marasmius | 6 | 2.87 |
| 小菇属 Mycena | 11 | 5.26 | ||||
| 光柄菇属 Pluteus | 5 | 2.39 | ||||
| 红菇属 Russula | 17 | 8.13 | ||||
| 栓菌属 Trametes | 5 | 2.39 |
关闭全屏
No. 86 Xueyuan South Road, Haidian District, Beijing
010-62662699(Operation and Technical Support)
qkjq@cast.org.cn
Copyright © 2025 China Association for Science and Technology. All rights reserved. For all open access content, the relevant licensing terms apply.
Sponsored by the Office of the Leading Group for Cybersecurity and Informatization of CAST, and supported by Science and Technology Review Publishing House
