This paper takes the scientific squirrelssina micro-blog as the research object, analyzing the 7745 micro-blogs from the beginning until 2013.8.31. This paper analyzes the number, the value-added of information, the distribution of content, subject and the effect of communication, then summarizes its characteristics of communication. We select two typical micro-blogs which are the principal content of the science communication into visualized analysis, put forward the corresponding suggestions in order to boost the long-term developments of micro-blogs' science communication.

The human cognition from low to high is divided into data, information, knowledge and wisdom of these four levels in knowledge management systems. These four levels cover the interaction between man and the outside world of human cognition. The World Development Report published in 1988 took Knowledge and Development as its theme, it says that data is organized numbers, words, sounds, and images. Information is data which processed and arranged in a meaningful form. Knowledge is valuable information for the production. Wisdom is the comprehensive ability to use data, information and knowledge. As a cognitive activity, the content of science communication is nothing less than performance into data, information, knowledge and wisdom. This paper selects a number of children popular science booksat home and abroad, and takes a comparative analysis on these books. The purpose is to summarize the similarities and differences, thus propose constructive comments and ideas to increase the quality of our children popular science works.

The school is the best place to implement disaster education, and there is no survey research about Disaster Prevention and Mitigation Literacy of senior student until now. By geographic divisions, the sample was selected in different schools from Beijing, Heilongjiang, Tianjin, Fujian, Shanghai, Guangdong provinces, with a total of 8313 valid questionnaires. The findings showed that: the attitude towards DPML is high level comparing to the skill and knowledge of DPML, we should build disaster education curriculum system to promote the implement of disaster education

Modern biology knowledge was transferred into China with the influx of western missionaries. In order to adapt to the needs of the schools set up by churches, the missionaries compiled the earliest biology textbooks. A number of new primary and secondary schools were established after the Renyin-Kuimao Educational System was put into practice by the Qing government. A large number of biology textbooks were published by the Qing government, government-run institutions of all levels, civil bookstores and some schools, most of which were translated from Japanese textbooks. Compared with the government-run institutions, civil bookstores occupied the main market of school textbooks. Although not yet mature, primary and secondary school biology textbooks in the late Qing Dynasty played a groundbreaking role for the later compilation and publication of biology textbook.

Science Popularization was one of the important measures implemented by the Chinese Communist Party for constructing the Shan-Gan-Ning Border Region. The science popularization in the Border Region was adhered to the ‘science serving for the war’ rule. The Party's theorists proposed some judgments about ‘scientific methods should be in accordance with the task of science’ and ‘theory should be in accordance with practice’. Practically the Party emphasized the training of cadres or technical cadres, the education of the mass, solving the urgent problems encountered by the mass with scientific methods, and formulating many policies or laws. The authority of the Border Region founded some science institutions, propagandized and reported science and technology positively, and held exhibitions. The Party also encouraged the cadres to blend in with the mass, solve problems with science and technology. All the practices acquired good results, which defended the Border Region effectively, united the mass and the Party together firmly, and laid the foundation of successive triumph. The theories and practices of science popularization in Shan-Gan-Ning Border Region influenced science popularization of PRC drastically and historically.

Lu Zuofu was a famous industrialist in the modern society. By analyzing current historical materials, we find that Lu is also a prominent educator and science communicator. Here, his thought and practice of science education and his practice have been summarized and discussed. Furthermore, based on the above analysis, an objective appraisal on Lu's science education engagement is made.

This paper introduces the whole making process of the translation book with the title The Elements: A Visual Exploration of Every Known Atom in the Universe, which won the second session of the “Excellence Award of China Science Writers' Association”. This paper tells us what is new and original in this book, analyses the reason why this book is so popular, and shows not only the marketing and promotion work of it, but also the interactive activities with the readers. In the perspective of a science communicator, the Acquisition Editor who is in charge of this book, this paper considers and summarizes the revelation during the making process of this excellent popular science book.

This paper describes the current situation of popular science in our country, and characteristics presented in the related works. Based on the studying of popular science works, the author analyzes the current problems existing in the social science works, focusing on the scientificity problems, and makes the recommendations of ensuring and strengthening the scientificity from the perspective of the source of the creation.

Ren Hong-jun was one of the principal founders and leaders of the Science Society of China and had long been in charge of the journal Science (Ke Xue). In August, 2002, the impressive book The Ideal of a Patriotic Scientist——Collected Works of Ren Hong-jun, with 800 thousand words, was published. Today, as reading it once again, I am even more deeply moved and have the greatest esteem for the founders of the Science Society of China. In the present paper, five topics as follows are reviewed: (1) To be aware of what science is, (2) To understand the method of science, (3) To comprehend the spirit of science, (4) To take science as a national policy, and (5) To expound science and education, in order to interpret the tremendous efforts of Ren Hong-jun and his colleagues who worked on arousing the awareness about science in Chinese people, as well as to congratulate the Science Society of China on its hundredth birthday.

In the field of science communication, social media have played an increasingly important role in communicating controversies. A three-layer analysis framework including the subject, contents and strategies was set up to explore the media framing of Genetically Modified (GM) food, one of the most controversial issues so far, in the world's largest video-sharing site YouTube. The most viewed 20 videos are selected as research samples. Based on an analysis of these sample videos, this study tries to describe the performances of the four players government, science community, business sector and nongovernmental organizations in the process of media framing. The study explored seven categories/seventeen sub-fields, and summarized three main framing strategies. Advices based on conclusions drew from this study are provided for the future related research.