Latest ArticlesScience Popularization Project Mode under Public-Private Coordinative Partnership is a new mode to carry out science popularization activities based on cooperation between government and corporations. Taking enhancing quality and expanding influence of science popularization activities as main objective, this mode is also the way to fulfill social obligations for the corporations and achieve win-win for each project participators. Based on relative theories and comparative case study, the project stakeholders are classified in three ways, which are “sponsor”, “supporter” and “executor”, the project mode is classified in four types, and their operation, applicability, effort and participator capability are analyzed by typical examples.
Since it was presented, American science sitcom The Big Bang Theory has been widely appreciated by the audience, including critics and real scientists. Focused on young scientists, the TV play has created an individual style of science sitcom through the integration of science and daily life. Compared with ordinary themes, the science sitcom sets three particular kinds of character relations to advance the story on the background of science. By presenting the differences of the understanding of science, differences and contradictions among scientists and connections with science fiction, the particular character establishment of science sitcom could be enlightenment for science communication.
In China, the recognizing whether a website belongs to science websites relies mainly on expert judgment to proceed. This kind of subjective judgment is not only time-consuming, and the results are not reliable. Browsing and judging by experts have low efficient because the rich website content. They only can process very limited part of any website under certain time and energy. Besides this, different people may make different judgments. It is necessary to propose a quantitative method based on machine intelligence. This paper will discuss the feature word vectors of Chinese popular science websites what is processed by computer abstracted from real content based on vector space model. We think it can better the performance of the site's textual content and meaning. Based on this method, people may make a system to automatically determine the ultimate realization of website content if it contains science ingredients as well as what kind of science content.
Underdevelopment and low specialization exist in the evaluation system of science and technology museum professionals in China. Discrepancy presents between the main job content/core functions of S&T museum professionals and the existing professional titles and specific vocational qualification series system. Thus the existing professional technical titles are complex and scattered, with no national standards or regulations. Abide by the industry characteristics; administrative management, job system and hiring policy related evaluations of professionals in S&T museums, personnel administrative authority should be decentralized, with the transformation from the mode of administration management to the mode of providing public service. Based on the standard competency model, the evaluation dynamically maintained and developed, with the function of business organizations, regulations of business, professional competence enhancement of assessment panel and personnel managers, and the moderately considered connection between the evaluation of professional titles and the system of professional qualifications.
Science television programs have an important role in scientific knowledge popularization, but along with the development of new media, it has begun to face many difficulties. The arrival of the era of big data changed the media ecology; television is facing new challenges and opportunities. Science TV programs can achieve new development with big data technology, but the communication strategy of science TV program based on the technology of big data is a process of gradual development.
Time magazine is a most influential newsweekly in U.S. Through the analysis on the characteristics, the authority and international coverage of science and technology report of the Time magazine, and analysis from the aspects of the source of information, information tendentious, areas of concern, type of popular of the science and technology report, it can has a certain significance for the development of Chinese newsletter.
With the popularity of the Internet, mobile phones, search engines, and application of new media platforms, the ability and speed of people to obtain scientific information has been greatly improved. Traditionally, the dissemination of scientific information pays more attention to the communication process, the circumstances and the impact of dissemination of results. Science fiction plays an important role in the dissemination of scientific ideas, scientific values, and the spirit of science. From the communication point of view, the use of Elaboration Likelihood Model of Persuasion, AMO factors can enhance the influence of science communication in science fiction.
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