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Media Framing of Genetically Modified Food in Social Media: A Case Study Based on YouTube Website
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Weishan Miao1, Hepeng Jia2
Studies on Science Popularization | 2014, 9(5) : 14 - 23
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Studies on Science Popularization | 2014, 9(5): 14-23
• Research Paper •
Media Framing of Genetically Modified Food in Social Media: A Case Study Based on YouTube Website
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Weishan Miao1, Hepeng Jia2
Affiliations
  • 1School of Journalism and Communication, Tsinghua University, Beijing 100084
  • 2Department of Communication, Cornell University, Ithaca, NY 14850, USA
Published: 2014-10-10
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In the field of science communication, social media have played an increasingly important role in communicating controversies. A three-layer analysis framework including the subject, contents and strategies was set up to explore the media framing of Genetically Modified (GM) food, one of the most controversial issues so far, in the world's largest video-sharing site YouTube. The most viewed 20 videos are selected as research samples. Based on an analysis of these sample videos, this study tries to describe the performances of the four players government, science community, business sector and nongovernmental organizations in the process of media framing. The study explored seven categories/seventeen sub-fields, and summarized three main framing strategies. Advices based on conclusions drew from this study are provided for the future related research.

social media  /  genetically modified food  /  framing  /  S&T controversies
Weishan Miao, Hepeng Jia. Media Framing of Genetically Modified Food in Social Media: A Case Study Based on YouTube Website[J]. Studies on Science Popularization, 2014 , 9 (5) : 14 -23 .
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  • Receive Date：2014-08-27
  • Online Date：2026-07-29
  • Published：2014-10-10
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  • Received：2014-08-27
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Affiliations
    1School of Journalism and Communication, Tsinghua University, Beijing 100084
    2Department of Communication, Cornell University, Ithaca, NY 14850, USA
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表12种不同金属材料的力学参数
科
Family		 属数
Number of
genus		 种数
Number of
species		 占总种数比例
Percentage of
total species (%)		 属
Genus		 种数
Number of
species		 占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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