In the 21th century, it is obviously clear that people from different counties and nations in the world need to learn from each other in such areas as science, technology, culture and art, etc., For Chinese people at large, reading Chinese translation books has always been the main way to learn advanced science, technology, culture and art, from foreign countries. But as far as many translated books are concerned, there are many questions needed to be discussed with respect to whether the translated method is right or wrong. In some already translated books, there exist a large number of errors in translation, where the readers cannot grasp the true meaning of the original works. The paper seeks to discuss some problems in translated books by using some examples, and it is better that it can offer some guidance and reference for readers, publishers, and especially the translators.

Under the new situation, science popularization constitutes the social basis of the implementation of innovation-driven development strategy; it is the inevitable need of the whole community to understand and support scientific and technological innovation; it is the means to change the government functions and increase public services of science and technology; and it is also the channel for public to understand science and technology issues, and hotly-debated and focal issue in the society. Based on statistics of Beijing science popularization in 2012 and 2013, this paper describes Beijing science popularization work in recent years and analyzes the main characteristics and experience of carrying out science popularization work. Pertaining to the problems of Beijing science popularization work, some suggestions have been put forward. (1) To integrate the science and technology resources of the society and to promote the formation of pattern of science popularization socialization. (2) To innovate and develop the forms and content of modern science popularization to meet the growing needs of the public. (3) To strengthen qualified personnel of science popularization, and to optimize the structure of science popularization team. (4) To improve the government-led diversified investment mechanism and to ensure the funding for science popularization. (5) To strengthen the theoretical study of science popularization and to promote the practical implementation of science popularization.

With the booming development of computer, Internet and mobile communication technology, new media is also embarking on a fast track, and scientific popularization model also urgently calls for innovation. This paper summarizes the problems existing in traditional scientific popularization model, and makes an in-depth analysis of the characteristics of micro media era and its influence on science popularization, and puts forward some relevant suggestions as to how to promote innovation of science popularization model under the era of icro media.

To enhance Civic Scientific Literacy is critically important for the building of an innovation-based country and continuously bolstering national core competitiveness. Thanks to the promulgation of the Outline of the National Scheme for Scientific Literacy (2006-2010-2020) by the State Council in 2006, and the concerted efforts made by government institutions at various levels, substantial progress has been made in the improvement of scientific literacy, and it will embark on a new era of rapid development. Therefore, during the 13th five year plan period, great efforts should be made to take advantage of the good opportunities where the index of Civic Scientific Literacy will be increasing exponentially, make full use of informatization in science popularization, make the increasing of scientific literacy for the key targeted people as a prioritized task, as well as make a sharing mechanism for scientific literacy more firmly grounded. It is clear that all the aforementioned efforts will contribute enormously to the development goal set for the improvement of scientific literacy during that period.

By analyzing the Micro-blog data during the period of “Lanzhou Water Contamination”, we found that there are six clusters of Micro-blog users who paid close attention to the “Lanzhou Water Contamination”. Through analyzing the Micro-blog context and contents published by those six clusters of Micro-blog users and the data of the network nodes of the interrelated Micro-blog text and their comments, we try to find the communication mechanism of science popularization on Micro-blog published by different clusters of users, and thus, to propose some advice for establishing a better environment for science popularization on Micro-blog.

Environmental Mass Incidents in microblogging era, different interest groups compete for the right of speech in microblogging. In this paper, we take “waste incineration power plant in Yuhang Zhongtai ” as an example, describing briefly the development stage of this event, and analyzing the expression characteristics of the government, the media, the public in the Field of micro blogging. It augues achieving harmony and stability ensures the legitimate interests of the various groups, and actively build a harmonious opinion field.

As development of science and technology and public participation awareness, science and technology ethics became high debated issues. This paper quantitative analyses science and technology ethics coverage in Chinese mainstream newspaper press from the aspects of coverage amount, news issues, subjects, cited and sources, as well as compare the difference between the coverage on traditional and social media. Three hot debated issues about science and technology ethics are deeply analyzed, which are technology ethics legalization, bioethics and information ethics. Eventually, the paper gave some advices to promote science and technology ethics coverage development, like increasing the amount of reports, promoting legalization and guiding public opinion.

A green public sphere is important for the free environmental communication in a country. However, this concept is relatively new to the public in China. Here we show that the PM2.5 event in 2011 plays an important role in the formation of a green public sphere in China. First, we review the PM2.5 event in China and the basic theory of green public sphere. Next, we investigate the role of the PM2.5 event in the formation of a green public sphere in China. Finally, we conclude that a green public sphere has complicated structures and is multilayered.

It has became a valuable subject to study on how to promote the effect and efficiency of knowledge transfer of exhibits in Sci-tech museum. We used empirical analysis method to identify the influential factors of Knowledge Stickiness based on Anchoring Effect, to clarify the high priority anchoring point, and design the first information easily accepted by visitors to settle down the anchoring point. The results showed upgrade rate should not be the primary influencing factor for knowledge stickiness, while the soft factors play an important role. The prior anchoring point should be the relativity between exhibits and visitors, which would mainly include relativity among contents and education background, interests and life of visitors. It concluded that to promote knowledge transfer of exhibits and achieve anchoring of visitors, the first information to visitors from exhibits should mainly focused on the relativity between exhibits and visitors' life, interest, situational sense, or interesting plot of exhibits, which would form a first impression of thought that “this exhibit linked to my life”, “this exhibit must be interesting”, or “there must be stories of this exhibit”. We suggested using cultural terms instead of mechanical scientific terms, to exposit exhibits with the macroscopic social context and the historical chance and many other methods, with the final aim to promote the knowledge transfer effect and efficiency of existing exhibits.

The United States as the world's most developed country in science and technology, makes a huge number of far-reaching science fiction films with various topics. By extracting some typical American science fiction films with ecological theme as samples, we can analyze the relationship between human and nature, and the relationship between the development of science and technology and science fiction films. Philosophical analyzing of science fiction films with ecological theme will promote the rational development of science and technology as well as maintain harmonious relationship between the science & technology and natural ecological environment.