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  • Fang Hu, Zhenghua Jin, Zhe Liu, Xian Song
    Studies on Science Popularization. 2014, 9(2): 33-38.

    As the economic society blossomed, our cultural accomplishment is also improved in leaps and bounds, people enhance the desire of engaging in the public affairs and improving the requirement of scientific and technological knowledge. This survey is based on the investigation samples that research institutes are open to the public during the Science and Technology Week in 2013. Its main aim is to know the situation and effect of this pubic activity, then proposes somepractical policy suggestions for the related task in the further. According to the research, many universities and institutions are involved in this activity. However, the amount of passengers is generally low. Hence, our suggestion is to intensify the propaganda and interaction futhermore, institutes with a good effect should be given reward to improve their enthusiasm.

  • Hepeng Jia, Jingqun Fan, Guangmang Peng
    Studies on Science Popularization. 2014, 9(2): 10-17.

    This paper discusses the transformation of science communication from deficit model to the model of public engagement of science. It then summarizes the challenges of social media to science communication. These challenges include the contradiction between professionalism of science communication and the unconstrained expression enabled by social media, the changing unbalance between scientific elites and the general public, the fast spread of rumors, and the denialism of science caused by irrational populism. Based on a case study of online controversies on genetically modified golden rice in China, this paper concludes that social media can become a potential platform for the public engagement of science, but it is not a ready public sphere. Science communication professionals should facilitate social media to become a better space forthepublic to participate in the process of science.

  • Wen Chen
    Studies on Science Popularization. 2014, 9(2): 83-87.

    Gu Junzheng is a famous science writer and publisher in China who sticks to science writing in his whole life. His science essays are filled with both precise scientific knowledge as well as varied literature form. This study focus on the topics he selected, the form and the language of his essays, offering some proposals for science writing. focus on current affairs; highlight innovation; emphasize joy.

  • Yanjun Liu, Fang Zhao, Xiaoqing Dong, Junchao Zhao
    Studies on Science Popularization. 2014, 9(2): 39-46.

    In recent years, emergencies are growing increasingly. Lack of timely science popularization and short of consciousness result in many injuries and deaths and economic losses in the emergencies. This study suggests that the principle of feasibility, normalization and efficiency should be followed, and the rapid response emergency science popularization mechanism which include pre-arranged planning, organization and coordination, science popularization, resources safeguard and daily education, should be established as well.

  • Junjie Zhang
    Studies on Science Popularization. 2014, 9(2): 18-22.

    Through the study on the change of science popularization policies, this essay outlines the legalization process of science popularization industry, and claims that “science popularization industry” has become a universal conceptual terms in both academic and government's choices. It is a common sense that corporate development of science popularization enterprise led by government and science popularization industry is operated by market. Then, through a comprehensive analysis and system contrast of the connotation and denotation of the two, this essay accurately grasps the qualitative and quantities prescription of science popularization industry and cultural industry, and discusses that science popularization industry is an integral part of the cultural industry. This paper fundamentally solves the legitimacy of cultural industry policies applying to science popularization industry.

  • Chao Wen
    Studies on Science Popularization. 2014, 9(2): 47-53.

    The exhibition of Science and Technology Museum is a primary approach to achieve the function of popular science education. Meanwhile, the progress in exhibition design requires the implementation of exhibition effects evaluation. This paper analyzes US National Science Foundation's guide for evaluating AISL-supported projects, summarizes the framework for evaluating effects of NSF-funded exhibition, and takes the evaluation of Star Wars: Where Science Meets Imagination travelling exhibition as an example to explore how to conduct the effects evaluation of exhibitions. The practice of effects evaluation of exhibitions in US provides useful experience for carrying out similar activities in China.

  • Gongjun Shi
    Studies on Science Popularization. 2014, 9(2): 79-82.

    The Xiang Newspaper is operated by Institute of South, started in 1898, in Changsha, Hunan. The editing features of Xiang Newspaper are expressed through its themes, columns, styles, writers and serials. The characteristics highlight the scientific and technical communication of the mass communication under the Attention Economy.

  • Yang Zhao
    Studies on Science Popularization. 2014, 9(1): 92-94.
  • Xueyuan Qian
    Studies on Science Popularization. 2014, 9(1): 62-66.

    Science and technology museums are non-profit public institutions, but in the market-driven and under the pressure of the economic recession, the behavior of museum of science and technology showed a profit-making impulse and trend, gradually formed a huge “grey area” between museums and the entertainmentic theme parks. It is manifested in three aspects: education or entertainment; commonweal or for-profit; publicly-operated or private-operated.

  • Junping Hu
    Studies on Science Popularization. 2014, 9(1): 26-31.

    Scientific essays are the products that combine science and literature. The characteristics of scientific essays have been formed gradually and developed along with the change of Chinese society. The differences in content and writing style of scientific essays on chemistry exist in different context. The talent authors of scientific essays on chemistry contribute much in exploring the writing skills and the concise characteristic. It is worthy of the expectation to the development of scientific essays on chemistry in future.