It has became a valuable subject to study on how to promote the effect and efficiency of knowledge transfer of exhibits in Sci-tech museum. We used empirical analysis method to identify the influential factors of Knowledge Stickiness based on Anchoring Effect, to clarify the high priority anchoring point, and design the first information easily accepted by visitors to settle down the anchoring point. The results showed upgrade rate should not be the primary influencing factor for knowledge stickiness, while the soft factors play an important role. The prior anchoring point should be the relativity between exhibits and visitors, which would mainly include relativity among contents and education background, interests and life of visitors. It concluded that to promote knowledge transfer of exhibits and achieve anchoring of visitors, the first information to visitors from exhibits should mainly focused on the relativity between exhibits and visitors' life, interest, situational sense, or interesting plot of exhibits, which would form a first impression of thought that “this exhibit linked to my life”, “this exhibit must be interesting”, or “there must be stories of this exhibit”. We suggested using cultural terms instead of mechanical scientific terms, to exposit exhibits with the macroscopic social context and the historical chance and many other methods, with the final aim to promote the knowledge transfer effect and efficiency of existing exhibits.

Knowledge Stickiness  /  first impression  /  Anchoring Effect  /  relativity