Latest ArticlesSWOT analysis method is used to analyze the opportunities and challenges brought by the current internal and external environment to the science popularization of university museums in China. It suggests that the university museums have strengths in collection resources, scientific research strength, talent team and local science popularization resources, and weaknesses in lack of popularization of scientific research achievements, perfect volunteer team and management system. At the same time, university museums are facing the impact of popular science media, adverse impact of public opinion environment and other challenges. For this purpose, this paper puts forward the development strategy matrix of science popularization work in university museums and provides a new development idea for the further improvement of comprehensive science popularization ability of university museums.
This research took SARS and COVID-19 as cases, with digital interactive services “2-3-6” model as framework, summarized the new elements, new platforms, and new forms of science popularization in the media convergence environment. Under the background of technology leading media convergence, this paper put forward the emergency transformation happened on the science popularization in three dimensions, namely the transformation of information from the multiple breakpoints to the “live broadcast” at the whole process, the transformation of media from single channel to holographic real reproduction, and the transformation of audience from passive reception to interactive participation, and to provided reference for the construction and innovative practice of emergency popularization mode under the media convergence environment.
Science camp is one of the important science activities for young students besides formal school education. This paper takes Youth College Science Camp in 2019 as an example to explore the effect of extracurricular science camp activities on students’ science interest. An ergodic questionnaire survey was conducted with a large sampling (n=11980). The result shows that Youth College Science Camp has a positive influence on the development of students’ science interest, perceptions of interest in science as well as on their tendency of choosing majors. It also has a good promotion effect on attracting young people to enter the scientific community and engage in scientific careers.
As a new form of industrial integration, science popularization game has broad prospects, but there are still many basic problems to be clarified. This paper analyzes the current status of domestic science popularization game from both enterprise and product aspects. Focusing on opportunities and challenges, this paper tries to put forward suggestions from the aspects of platform construction, industry development, talent reserve, content construction, marketing and profit model for its future development.
With the rapid development of network information technology, the channels for the public to obtain scientific knowledge have changed. Short video platforms represented by Tik Tok are playing an increasingly important role in science popularization. There are huge differences among the communication effects of various science popularization short videos on Tik Tok. Therefore, it’s meaningful to introduce “communication capacity” as an index to measure video’s communication effect and investigate the influencing factors. This paper quantifies the communication capacity based on the entropy method. 100 science popularization short videos ranking at the top on Tik Tok between November 1st 2019 and Feburary 1st 2020 were examined to find their common characteristics of high communication capacity. In the light of characteristics of top science popularization videos, it is recommended to produce high-quality content adapted to target platform, develop personalized science popularization accounts and increase user engagement.
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