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The Transformation of Emergency Science Popularization Mode in the Context of Media Convergence: A Case Study of SARS and COVID-19 Events
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Rongting Zhou1, 2, Pei Li1, 2
Studies on Science Popularization | 2021, 16(2) : 85 - 91
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Studies on Science Popularization | 2021, 16(2): 85-91
• Papers •
The Transformation of Emergency Science Popularization Mode in the Context of Media Convergence: A Case Study of SARS and COVID-19 Events
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Rongting Zhou1, 2, Pei Li1, 2
Affiliations
  • 1Department of Science and Technology Communication and Policy, University of Science and Technology of China, Hefei 230026
  • 2Key Laboratory of Immersive Media Technology (Wanxin Media), Ministry of Culture and Tourism, Hefei 230026
Published: 2021-04-20 doi: 10.19293/j.cnki.1673-8357.2021.02.010
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This research took SARS and COVID-19 as cases, with digital interactive services “2-3-6” model as framework, summarized the new elements, new platforms, and new forms of science popularization in the media convergence environment. Under the background of technology leading media convergence, this paper put forward the emergency transformation happened on the science popularization in three dimensions, namely the transformation of information from the multiple breakpoints to the “live broadcast” at the whole process, the transformation of media from single channel to holographic real reproduction, and the transformation of audience from passive reception to interactive participation, and to provided reference for the construction and innovative practice of emergency popularization mode under the media convergence environment.

emergency science popularization  /  media convergence  /  COVID-19  /  SARS
Rongting Zhou, Pei Li. The Transformation of Emergency Science Popularization Mode in the Context of Media Convergence: A Case Study of SARS and COVID-19 Events[J]. Studies on Science Popularization, 2021 , 16 (2) : 85 -91 . DOI: 10.19293/j.cnki.1673-8357.2021.02.010
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Article Info
doi: 10.19293/j.cnki.1673-8357.2021.02.010
  • Receive Date：2020-03-09
  • Online Date：2026-07-30
  • Published：2021-04-20
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  • Received：2020-03-09
Affiliations
    1Department of Science and Technology Communication and Policy, University of Science and Technology of China, Hefei 230026
    2Key Laboratory of Immersive Media Technology (Wanxin Media), Ministry of Culture and Tourism, Hefei 230026
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