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  • Gathering Consensus to Form Research Directions and Promoting Development through Communication
    Studies on Science Popularization. 2023, 18(5): 96-98.
  • Exploring the Future Development Direction of Science Museums and Centers
    Studies on Science Popularization. 2023, 18(5): 99-101.
  • Embracing a New Era of Artificial Intelligence
    Studies on Science Popularization. 2023, 18(5): 102-104.
  • Multi-party Cooperation to Build Science Popularization Positions，Promote and Enhance Public Awareness of Emergency Response
    Zhao Pei, Gao Rong, Xu Jing
    Studies on Science Popularization. 2023, 18(5): 105-107.
  • A New Approach and Evaluation Method for Improving Science Literacy in the Digital Age
    Wang Xue, Hu Junping, Li Wenshuo, Zhang Sheng
    Studies on Science Popularization. 2023, 18(5): 108-110.
  • Science Popularization is a Public Service that Promoting Social Progress
    Fu Wenting
    Studies on Science Popularization. 2023, 18(4): 5-7.
  • Science Popularization in the Transition to "Digital Society"
    Studies on Science Popularization. 2023, 18(4): 8-17.
    With the rapid development and widespread use of digital technology, digital transformation has profoundly influenced various sectors of society. The traditional society is evolving into a multifaceted "digital society". In this process, important changes have occurred in science popularization, calling for new development strategies. Based on understanding the process, outcomes, and future trends of digital transformation, this paper proposes three forms of digital society. Form 1 is the real society undergoing digital transformation. Form 2 is the digital space composed of the massive data generated from the digitization of the real society, digitally mapping the real society and its changes. Form 3 is the virtual world constructed by multiple digital technologies. Building upon this analysis, this paper further explores the changes in science popularization in different forms of digital society. In Form 1 digital society, science popularization turn out to be diversified and equalized. In Form 2 digital society, algorithm-driven intelligent communication becomes prominent. In Form 3 digital society, technology-mediated embodied communication gains significance. In light of these shifts, this paper proposes developing strategies for science popularization in the digital transformation. These include fostering multi-party engagement and dialogue, enhancing-data and algorithm-centered communication, using next-generation digital technologies to create novel communication experiences, and so forth.
  • On the Improvement of Public Scientific Literacy under the Background of Digitalization
    Li Honglin, Hu Junping, Cao Jin, He Wei, Wang Jingchun
    Studies on Science Popularization. 2023, 18(4): 18-25.
    With digitalization, digital literacy has become an intrinsic requirement for citizens' digital survival and one of the core essences of public scientific literacy. Based on the analysis of the typical characteristics of digital society and its new requirements for public scientific literacy, this paper proposes promoting public scientific literacy by improving digital literacy. It puts forward several suggestions in combination with the research and practice of digital literacy, as improving scientific ability based on digital skills, strengthening the value guidance with the cultivation of scientific spirit as the core, and expanding scientific cognition based on digital knowledge.
  • Using the Advantage of "Human"：Research on the Application of Virtual Digital Human in Science Popularization
    Studies on Science Popularization. 2023, 18(4): 26-34.
    In recent years, the development and application of virtual digital humans have been heeded in science popularization research. This paper mainly examines two kinds of virtual digital humans used in science popularization：virtual scientists and virtual digital humans engaged in science popularization in the media. The study believes that with the support of digital technology, the number of virtual digital scientists can be unlimited, their appearance is more novel, and they have intelligent scientific content production capacity, which can reduce the time pressure and communication pressure faced by human scientists engaged in science popularization, and improving the common problems in science popularization, such as the stereotypes of scientists. These advantages provide new ideas for science popularization under the background of digital transformation. However, we must pay more attention to the role of virtual digital scientists in guiding scientific value and restoring scientists' trust, and through multiple regulations to control the potential risks of those type of scientists.
  • A Study on the Factors Influencing Digital Youth's Willingness to Adopt Science Information Published by Science Popularization Influencers
    Studies on Science Popularization. 2023, 18(4): 35-46.
    Social media platforms are important channels for digital youth to obtain science information and science popularization influencers are significant participants in science popularization on social media platforms. Based on the Elaboration Likelihood Model (ELM) and the Information Adoption Model (IAM), this paper uses an online questionnaire to obtain data. It utilizes a Partial Least Squares Structural Equation Model (PLS-SEM) to investigate the factors influencing digital youth's willingness to adopt the science popularization information released by science popularization influencers on social media platforms. The study found that the quality of science information posted by science popularization influencers did not significantly impact the perception of the usefulness of the information. In contrast, the credibility of the source, the affinity of the discourse, the consistency of the information and the rating of the data all significantly positively impact the digital youth's perception of the usefulness of the information. In addition, the perception of information usefulness can further positively influence the willingness to adopt science information. These findings further validate and extend the IAM in a theoretical sense, and in a practical way, they also provide some suggestions for different subjects：the science communication influencers can actively set some identity labels for themselves and adopt more friendly strategies for discoursing; social media platforms can display the reviews reflected by the audiences in a more dimensional way, making it easier for users to refer to the opinions of others.
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