Latest ArticlesThe emergence of virtual reality technology has brought more visualized displays and novel experiences for science popularization, especially mixed reality (MR) technology can make users immersed in the environment of scientific knowledge. Currently, the research on the application of mixed reality (MR) technology in science popularization is still in the exploratory stage. It is mainly qualitative description, lacking analysis and demonstration from the user’s perspective. Based on the technology acceptance model (TAM) and combined with the characteristics of mixed reality (MR) technology, this study investigated 280 science popularization users’ intentions. Specific analysis of the perceived ease of use, perceived usefulness, interactive, entertaining to impact the participating and sharing intention, and put forward the proposal: (1) optimizing users’ participation and interaction; (2) increasing the entertainment elements in science communication; (3) simplifying the operation of equipment; (4) guiding users sharing experience.
Science communication policy guides the organization, development, supervision, and evaluation of science communication activities, and ensures the effect of science communication. Learning from the policy formulation and implementation experience of science communication in developed countries is helpful in improving the policy system of science communication in China. Taking some developed countries such as the United States, the United Kingdom, Japan, South Korea, Australia and Canada as objects, this paper collected and sorted out relevant materials by literature research and network research methods, then analyzed the formulation concept, formulation process, advocacy content, implementation mechanism and effect evaluation of science communication policy. The formulation and implementation of science popularization policy in China should meet the requirements of national stage goals, shift from “public understanding of science” to “public engagement of science”, innovate the content and form of science popularization, systematically build the capacity of science popularization, and supervise the implementation and effect evaluation of science popularization policy.
WeChat public platform has played an important role in science popularization. This paper is based on the data obtained from 10 science popularization WeChat public accounts with many fans and a high degree of activity. From the perspective of relevance theory, combining the content analysis and thematic analysis methods, a form-and-content comparative analysis of the top 5% and bottom 5% of the article titles in each official account is carried out to summarize the title features of hot articles. It is found that the titles of hot articles are mostly headlines and have diverse expressions and emotional appeal, which make their ostension more attractive. At the same time, the title content of the hot articles pays more attention to the latest issues and unusual facts and has high proximity in terms of geography, benefit and psychology. The above characteristics improve the contextual effects and reduce cognitive efforts, helping to boost online reading frequency.
Under the background of the “Two-Wings Theory”, it is of great significance to further strengthen the coordination and cooperation among the main bodies of science popularization policy-making in China for improving the effectiveness of science popularization. Taking 648 subjects of science popularization policy making at the national level in China from 1994 to 2020 as the research object, this paper quantified the colletive evolution of issues of science popularization policymaking in China from three dimensions of policy subjects, policy types and policy intensity, and found that: The scale of cooperation of the main body in the formulation of science popularization policy in China shows an evolution trend from “preliminary development” to “rapid development” to “steady development”; The main body cooperative network shows the evolution characteristic from “dispersion-coupling type” to “center-edge type” and then to “loose type”; The scope and depth of cooperation network among major entities are expanding; The supporting system to promote the cooperation and coordination of the main body of science popularization policy-making in China needs to be further strengthened and improved. Finally, based on the analysis of characteristics, several policy suggestions are put forward to enhance the coordination between different government departments and people’s organizations in making science popularization policy in China which could enhance the effectiveness of science popularization policy.
In the new era, understanding scientists’ science popularization responsibility from the perspective of science popularization and rule of law and how to effectively practice science popularization responsibility in the scientific community has attracted more and more attention from the scientific community, and the government and even the whole society. This paper summarizes the concept and characteristics of science popularization responsibility of scientific community, traces the emergence and evolution of science popularization responsibility of the scientific community in history, constructs the system and connotation of science popularization responsibility of the scientific community, studies and judges the situation and challenges faced by science popularization of the scientific community under the background of science popularization rule of law in the new era, and puts forward relevant suggestions on strengthening the construction of science popularization responsibility of the scientific community.
No. 86 Xueyuan South Road, Haidian District, Beijing
010-62199257
qkjq@cast.org.cn
Copyright © 2025 China Association for Science and Technology. All rights reserved. For all open access content, the relevant licensing terms apply.
Sponsored by the Office of the Leading Group for Cybersecurity and Informatization of CAST, and supported by Science and Technology Review Publishing House
