Latest ArticlesThe experience economy has become the development trend as a new economic form in the 21st Century. Currently, the public are not enthusiastic about participating in scientific popularization activities. And participation and exposure of experience economy may be the key to transform “passive acceptance” to “active participation” of the science popularization work. In the perspective of experience economy, we must firmly establish the concept of the experience economic, to accelerate the development of digital science popularization industry, to strengthen science popularization derivative related products development, and to design different experience style of science popularization products and science popularization activities.
Through the field investigation, discussion, and questionnaire survey of 350 rural women in 6 counties and 9 towns in Hebei, Fujian, Shanxi province, it shows that: the rural women generally are having very low scientific literacy, Education training is still very important; the desire of rural women to improve their scientific literacy is very strong.
Commissioned by the Beijing Municipal Science and Technology Commission, China Research Institute for Science Popularization made a survey on the situation of basic popular science staffs understanding science popularization in Beijing area. People working in science museums, community and off-campus educational institutions were involved in the survey. The results showed that more than 80 percent of the basic popular science staffs understanding of science is rational. They had a certain degree of attention and judgment on the role of scientific popularization, their capacity on scientific popularization and social factors of scientific popularization. We got some recommendations of the mechanism, the important duty of the basic units (organizations or agencies) and promoting the role of Popular Science volunteers in basic popular science staff.
Science Squirrels Club has been one of the nongovernmental organizations of popular science which have the most powerful influence on network in China. By investigating its micro-blog fans, it is found in the questionnaire survey that its fans are mainly made up of people whose number of men and women, number of liberal arts background and science background, tend to be equal, and people who tend to be young, highly educated, higher income, more stable occupation and having access and enough time to the Internet. The following conclusions can be summarized by carrying out a detailed study of the basic attributes such as gender, age, educational background, and professional: (1) Gender, age, education and professional are the vital reasons that audiences choose different kinds of knowledge of popular science.(2) For the younger juveniles, the network organizations of popular science should focus on improving the simplification, interest, and guide of scientific information.(3) For the elder youth, the network organizations of popular science for the 18-39 year-old should concentrate on improving the professionalism, accuracy and interactivity of scientific knowledge.(4) Among the network organizations of popular science, there are a large number of unstable audiences. But those older men who come from science background, are more easily converted into stable audiences.(5) Micro-blog's defects in disseminating popular science through network science have gradually exposed, its effective arrival rate of information is low and likely to cause misreading.
This article chooses two different types of Internet media, The Sina and People's Daily Online, to investigate and compare how these two Internet media conduct special reports on natural disaster. This paper takes the Yushu earthquake as an example and finds out that People's Daily Online is doing better on taking advantages of all media forms while the Sina is doing better on the classification of news. Furthermore, People's Daily Online focuses on conveying government's decisions and opinions to public. However, the Sina puts more attention on telling rescue stories vividly.
In Europe, science centers in UK are most energetic and developed. Science centers are in the position administrated by the ministry of science, the ministry of education and ministry of culture without a department taking responsibility in the long term. Science centers in UK have to waddle on a small narrow path between “philanthropy” and “profit-making”, because of the lack of stable public investment, which made them facing great troubles and an uncertain future.
The rapid development of information technology, especially mobile technology brings new opportunities and challenges for science communication of science and technology museums. This paper analyzes the necessity of mobile technology application in science and technology museums. The applied mobile technologies and their typical usage scenarios are classified. Science communication service modes based on mobile technology are proposed. At last, an impact on the application of mobile technology in science and technology museums is summarized.
The Shanxi-Chahar-Hebei border area was the the first Anti-Japanese model base created by Communist Party of China, where the border region government put forward a series of popular science education policy which had distinctive characteristics of being tightly combined with political education, the needs of war, a variety of media, agricultural production, people life, school education, occupation education and social education. The popular science education was unknown to many audiences, the deep influence on the public mind and the tight combining with practice, and created brilliance in Chinese modern science education.
“Innovation paradigm” has become the new convention of science communication, with a focus on knowledge economy and national innovation systems. “Popularization paradigm” stresses on scientific culture and human scientific quality. At present, both paradigms make up the two ideas of the domestic study of science communication. Based on the first and second level of science communication theory, the third-level theory of science communication has become important, which focuses on public participate in science research, and the effective way to realize “four sciences and two abilities”. According to the latest research trends of science communication, the three stages can be expanded into five stages: “traditional science popularization”, “public understanding of science”, “public thinking of science”, “public participation in science”, “public science service”. These five stages together form the structured system of “science communication”, which can not only promote science quality of citizens but also complete our national innovation systems. Besides that, the five-stage provides certain theory support for the forming of social sciences and culture, and for the changing of government functions in the field of science communication.
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