This paper is to discuss the relationship between science, technology and humanity. The essence of science is to seek the truth, and the essence of technology is to be practical. While humanity focuses on the meaning and value of human existence. Natural science pursues the truth of nature, humanity science pursues the truth of human existence. The responsibility of science popularization is to unveil the mysteries of nature and explore the true meaning of life.

By analyzing the evaluation criteria of typical websites at home and abroad, and respectively introducing two evaluation criteria Systems of popular science website, this paper offers suggestions for the formulation of China's evaluation criteria of popular science website. These suggestions consist of facilitating theory researches, combinations of quantitative and qualitative approaches, and so on.

It is necessary to investigate what science and technology museum products are in order to clarify the relationship between public welfare and profit of science and technology museum. Based on the theories of public goods and marketing, this paper classifies science and technology museum products into three types, i.e. the core layer, the outer layer and the relevant layer according to the relationship between products and science popularization. Then strategies of supply and marketing are discussed as well.

The “Cross-shaped” Value System is hereby formulated to value natural history museums. The “Cross-shaped” value system seems the coordinate system with vertical axis and horizontal axis. The vertical axis, long and narrow, indicates the level of research and education function. The horizontal axis, short and wide, indicates the level of exhibition and service function. The cross point of the coordinate seems a core of critical elements for the museum construction, including essential collections, personnel, fund, and etc. The “Cross-shaped” value system can be used to explain the function of natural history museums under different development stage, and promote the science popularization management on the basis of “4P” principle.

The Theory of Participation Deeply emphasizes that meteorological science popularization object is the center, so that the participants will not become passive recipients of meteorological science knowledge. On the contrary, they will participate in information processing and build the significance of meteorological scientific knowledge system. This means that we must adopt a new mode and innovation design ideas in the process of meteorological science popularization.

This paper aims to study the meanings of science popularization, raise the basic system of policies and regulations on science popularization, and clear some significant national policies and regulations. In addition, this paper does an informative analysis and research in terms of Chinese science popularization and its policies and regulations, which are based on a large number of questionnaire and data analysis. Finally, there are relevant countermeasures and suggestions to the development of Chinese science popularization policies brought up in this paper.

Scientific institutions open to public is of great significance to enrich popular resources, to promote the capacity of science communication and to enhance the originality of popular resources. In this paper, a questionnaire survey is conducted to collect the information of the understanding and participation status, and public interest and expectation as well. The analysis result shows that the primary mission. The recreational character of science popularization should be emphasized. No matter the interviewees' age, watching video and operating scientific instruments are the most interested subjects, while the daily life and social focus concerned scientific knowledge are the most interested contents. The questionnaire survey result is provided as the theory evidence of scientific institutions open to public.

With the development of the internet, it provides all kinds of service. Undoubtedly, the microblog can open up a vast space to popular science today. This paper, by analyzing the communication characteristic of microblog, introduces how to improve the attention of popular science on microblog.

As the representative of new media, Microblog has been developing fast in recent years, which can break through the problems of time and interactivity in environmental science and technology communication, and reduce the input cost. Taking Dong Liangjie's microblog in Sina-Microblog as an example, analysis indicated that the microblog of environmental science and technology could become popular microblog, 6:00 am—10:00 am was the prime time for posting microblog, the high quality of microblog was from “original” on the website, with environmental debated issues, vivid and humorous language, convincing analysis, concise and comprehensive opinions and intensive sense of responsibility. However, there were several problems for environmental science and technology communication microblog, such as lacking effective supervision and specialty, and out of balance between “comment” and “transmit”. So, the scientists and professional institutes of environmental science and technology were encouraged to launch microblogs and participate in communication with internet users.

With the development of science popularization in China, how to perfect the effective incentive system has been put on the agenda. The review of foreign science communication awards will give us a beneficial enlightenment. In this paper, 25 science communication awards in Britain and America are mentioned, giving us a general picture. Then it sums up several characteristics of the awards, and puts forward some deliberate ideas.

During the 18th century, when enlightenment science became a cultural fashion in Europe, Linnaeus's sexual system and binomial nomenclature were established, which made botany easier to have access. From 1760s to 1830s, Linnaean botany was fashionable in Europe especially in England. With its feminine characteristics and under the influence of Rousseau, many women engaged in the learning, research and popularization of botany. They wrote a lot of popular botanical books, most of which were in the forms of letters and dialogues. Those women had different background; however, all of them faced difficulties because of their gender.