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A Study on the Application of Microblog in Environmental Science and Technology Communication: Taking @Huanbao Dong Liangjie's Sina Microblog as an Example
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Yong Yang, Yongmei Chen, Bin Yi, Jiaxin Lu, Jingrong Zhang
Studies on Science Popularization | 2012, 7(4) : 61 - 66
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Studies on Science Popularization | 2012, 7(4): 61-66
• Practice and Reflections •
A Study on the Application of Microblog in Environmental Science and Technology Communication: Taking @Huanbao Dong Liangjie's Sina Microblog as an Example
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Yong Yang, Yongmei Chen, Bin Yi, Jiaxin Lu, Jingrong Zhang
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  • Chinese Society for Environmental Sciences, Beijing 100082
Published: 2012-08-10
Outline
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As the representative of new media, Microblog has been developing fast in recent years, which can break through the problems of time and interactivity in environmental science and technology communication, and reduce the input cost. Taking Dong Liangjie's microblog in Sina-Microblog as an example, analysis indicated that the microblog of environmental science and technology could become popular microblog, 6:00 am—10:00 am was the prime time for posting microblog, the high quality of microblog was from “original” on the website, with environmental debated issues, vivid and humorous language, convincing analysis, concise and comprehensive opinions and intensive sense of responsibility. However, there were several problems for environmental science and technology communication microblog, such as lacking effective supervision and specialty, and out of balance between “comment” and “transmit”. So, the scientists and professional institutes of environmental science and technology were encouraged to launch microblogs and participate in communication with internet users.

environmental science and technology  /  science popularization  /  science communication  /  microblog
Yong Yang, Yongmei Chen, Bin Yi, Jiaxin Lu, Jingrong Zhang. A Study on the Application of Microblog in Environmental Science and Technology Communication: Taking @Huanbao Dong Liangjie's Sina Microblog as an Example[J]. Studies on Science Popularization, 2012 , 7 (4) : 61 -66 .
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  • Receive Date：2012-06-15
  • Online Date：2026-07-29
  • Published：2012-08-10
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  • Received：2012-06-15
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    Chinese Society for Environmental Sciences, Beijing 100082
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表12种不同金属材料的力学参数
科
Family		 属数
Number of
genus		 种数
Number of
species		 占总种数比例
Percentage of
total species (%)		 属
Genus		 种数
Number of
species		 占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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