To develop the “national, scientific, popular, socialism culture” is an important strategy for the construction of a socialism culture power. Through the analysis of the connection of popular science culture with scientific culture, national culture and popular culture, it points out that the development of popular science culture is the necessary request for the prosperity of socialism culture. Then it gives a brief introduction to the current situation of popular science culture construction and the prospect of its development.

China is now at a critical stage for constructing an innovation-oriented nation. Therefore, facilitating the public to understand, support, and participate in sci-tech innovation, and helping them learn more scientific knowledge is the central task for the undertaking of science popularization. With the assistance from the Chinese embassy, we have carried out survey research on science popularization in a number of developed countries. Based on the research findings, this paper introduces the current science popularization activities in developed countries, summarizes the development trend, and puts forward suggestions for popular science development in China.

According to Science Popularization Talent Development Plan (2010-2020) of China Association for Science and Technology, a moderate team of science popularization talents by 2020 is to be cultivated in China, with the number of such talents doubling the figure of 2010. The cultivation of science popularization talents need to strengthen their science communication capacities. In this aspect, Massachusetts Institute of Technology (MIT) and Columbia University of the United States have made significant contributions. This paper will summarize MIT’s experience as well as the practices of other universities, and what some of Chinese universities can learn from their counterparts.

CASTIC and APFS are two youth science and technology competitions of great importance in china. ISEF and STS are two important competitions in America. This paper describes an overview of the four competitions and makes a Sino-US comparative study of the review mechanism. On the basis of the study, some suggestions are put forward.

For the purpose of science popularization, online-game has broad industry and market prospects in terms of the public needs and the innovative form. To promote the development of online-game science popularization, the government and relevant departments, online-game industry and companies should work together and take active countermeasures.

As an independent part in the society, environmental NGOs are playing an increasingly important role, which is a new force of environmental protection. In the process of science communication, environmental NGOs awaken the people’s environmental awareness, offer advice and suggestions for the government, provide advisory services for the public and have become an effective complement to governmental work. In China, environmental NGOs, as a new organizational form, their development process will inevitably encounter some obstacles, for example, the lack of laws and regulations, funds, talents, social participation and so on. Through literature studies and qualitative survey methods, the authors have done a research on environmental NGO’s science communication activities and the status of the organizations, and give some advice about the measures of promotion.

Chinese original science fiction has made great progress. In recent years, with the large scale import of western books, films and TV productions on science fiction, Chinese science fiction has found its own way. Chinese cultural gives both chance and challenge to the development of Chinese original science fiction. The development trend has or will become a social focus. Generally speaking, the development of literature is influenced by many factors. This paper tries to find out the main causes which restrict the development of Chinese science fiction, and provide theoretical reference for the prosperity of Chinese science fiction.

Science fiction is normally considered as serious literature more than popular literature. The cultural contradictions expressed in the history of Chinese science fiction reveal its absence of scientific spirit. Science Fiction World (SFW) is the biggest science fiction magazine in China and its writers’ group fluxes regularly gives a symptom of paradigm shift of their target of running. In this study, the core social and cultural reason for which the SFW turns to commercialize and popularize itself is inferred to be the decadence of humanity in the past 100 years and a serious position of cultural integrity is urgently called.

There were too many scientific journals in the late nineteenth century like the magazine Nature. The well-known periodical was initiated during that time. It is shown that Nature succeeded and is the seldom survived scientific periodical. However, by analyzing historical literature, it shows that some other related magazines are still memoriable such as Knowledge. Both of the content and the objectives it represented embodied the general public’s needs and interests and thus more popular than the Nature in that time. The former had accompanied and confronted with latter until it died out.

The discussion on exhibition innovation has significant theoretical and practical importance. From the aspect of science development history, this paper analyzes the position of exhibition design and development throughout the science development history, defines the connotation of exhibition innovation and explains the essence of exhibition innovation. Exhibition innovation is the creation on the basis of knowledge, the integration of products and knowledge, which is the pursuit of modern exhibition innovation.

This article aims to focus on the views of science and technology museums and foundations. It attempts to compare the characteristics of organizations, the models of operation, and the advantages between science and technology museums and foundations. Furthermore, this article analyzes the effect that foundations help and work on the sustainable development of science and technology museums.

The publishing of Three-body Problem opened up a brand-new world for Chinese science fiction which had been paralleled to children’s work or popular science literature. However, if it sticks to a certain literary mode, it is obviously not conducive to its development. The author tries to examine how science fiction will develop and integrate with children’s work or popular science literature.

In order to compete with pseudo-science, science itself must be accessible easily. The more science popularization is fun, the more the public would like to accept it. Then how to make science popularization fun? This paper argues four possible ways to do it: trying to be humorous, using metaphors, and discussing pop culture or hot issues. There’ re several case studies in this paper, such as Association of Science Squirrels, New people Café Scientifique, Fame lab, Ig Nobel Prizes, Dance Your Ph.D., The Grand Dseign, The Big Bang Theory, and so on. Science communicators in China are working hard on keeping pace with the times, there’s a long way to go though.