In order to compete with pseudo-science, science itself must be accessible easily. The more science popularization is fun, the more the public would like to accept it. Then how to make science popularization fun? This paper argues four possible ways to do it: trying to be humorous, using metaphors, and discussing pop culture or hot issues. There’ re several case studies in this paper, such as Association of Science Squirrels, New people Café Scientifique, Fame lab, Ig Nobel Prizes, Dance Your Ph.D., The Grand Dseign, The Big Bang Theory, and so on. Science communicators in China are working hard on keeping pace with the times, there’s a long way to go though.

science popularization  /  fun  /  the sense of humor  /  science fiction