Web2.0 has made a brand-new style of science popularization-participatory science popularization which focus on creating and sharing. According to recent studies on internet science popularization, this paper comes up with the concept of participatory science popularization, including its definition, connotation, characteristics as well as its impact upon traditional science popularization, science popularization workers and the public.

Making meaning from experiences in science popularization context is a proceeding of participating, cognition and making decision. Participates will get emotional happiness and rational improvement in the proceeding. Participates’ preferences and beliefs improve the decision making and cognition, and it can be explained with the behavior science on behavior bias. Mental accounting experiments and information cascade experiments are designed to examine consumers’ decision-making of their behavior and cognition from experiences in science popularization context. The results show metal accounting will impact upon experiences, the same funds are irreplaceable, mode of gain and loss will also impact upon the decisions, and learning is the most important factor which makes participates involve in experiences. Information cascade exists in experiences in science popularization context.

In the 21st century animated cartoon for science popularization has played an important role in science communication. There is a wide gap in the development of animated cartoon between China and Japan. By a comparative study on animated cartoon for science popularization in China and Japan, we could learn from the Japanese experience which is a big help for the undertaking in our country.

Science and imagination seem always connect. To some extent, sci-fi film can reflect one nation’s capacity of science and technology. By analyzing the production amounts of the sci-fi films of China and US (1995-2008) and a case study on history of sci-fi film, it shows how science & technology popularization of sci-fi film functions. Furthermore, some thoughts on the development of Chinese sci-fi film are discussed.

In this paper, it discusses the campaigns on “abolishment of the traditional Chinese medicine” in the early 21st century in the cyber world. It analyzes data in terms of duration, participants, participation frequency, concerns and so on. It also examines the traits of the campaigns from the perspective of science communication, furthermore it shows the focus of science communication in the cyber world in future.

Mobile newspaper is developing rapidly. It expands the field of science communication, especially in the aspect of obtaining science knowledge from mobile newspaper. This article analyzes several issues related to science communication in mobile newspaper in terms of historic overview, content, current situation, problems and so on, which could bring forth some useful suggestions for science communication in new media.

This paper has analyzed five issues of science communication in terms of scientific facts, process of scientific research, scientific theory, experience of scientific research and social significance of scientific research through a content analysis of websites of six science and technology museums in the United States and China. Firstly, there are fewer articles on Chinese websites than those on websites in the United States, secondly, Chinese websites focus on museum exhibitions while those of U.S. stress on other knowledge, and there are also different features of science on websites. All these are meaningful to the exploitation of science communication content on websites of science museums in our country.

This essay considers different factors such as the necessity and feasibility of carry out education activities both at home and abroad. Theories on motivation and environment of learning are also discussed. Furthermore, it put forward many constructive ideas for the network education platform in order to enhance the level of science education of CSTM, which could provide some advice for other local science centers in China.

Science and technology innovation has been one of the most important aspects of the innovation system in the construction of an innovation-oriented nation. In the modern society, science is considered as one of public undertakings rather than an image of heroism. Given these circumstances, it is vital to foster a social environment in considering Chinese culture which is good for both protecting the scientists’ right to carry out their research and integrating science with technology and the economy. It will be a big support to the social development and avoiding the alienation of science and technology.

There is a division between science-technology and humanity as well as a connection from a historic view therefore there is a possibility of integration between them. The integration seems as a procedure of amalgamation. The interaction between science-technology and humanity shows in many aspects in terms of ideas, methods, disciplinary construction and consciousness.

With the birth of modern science, anti-science thoughts made ruthless mockery allegory of science and could be traced as the origin of modern anti-science ideology. Some writers, poets and novelists attacked scientific methods, which had been considered as the first flow of anti-science of thoughts.

There has been an upsurge of the construction of science and technology, and many related issues including innovation of the exhibits should be discussed. Concerning innovation of the exhibits, firstly, try to fully understand the requirements for the museum exhibits, otherwise it is hardly to achieve their educational function; secondly, try to clearly get the meaning and significance of innovation, it is the innovation of ways of educational representation rather than the content of the exhibits; try to deeply analyze the trend of the innovation and to develop the innovative capacity of the museums, by means of collaborating with the exhibition companies; try to accordingly grasp the specific rules to enhance the innovation of the exhibits.

This article analyzes “Children’s Rainbow Land” children’s science education exhibition in Shanghai Science and Technology Museum. It makes a deep discussion about how to develop the science education for the kids 3～10 years old, from the perspective of children’s pedagogy and psychology, utility of diverse technology, environment design, information communicating, safety control and etc.