This project is based on the commission of the China Digital Science and Technology Museum to make the theoretical and practical research-based report on the Research of Web Visual Indentity System Design in Theory (WVIS). Research of the “Design and development of the user interface” concerns itself with three problems: the problem of user-friendly design of computer hardware device in the networked control environment; the problem of orderly integrating the information resource structure of network、encoding the content and devising to build the knowledge tree; and the problem of art design for the friendly interface. The research of this project is restricted to the scope of the third problem of the “Design and development of the user interface”, and attempt to make a comprehensive and experimental research from seven aspects, as encoding the symbols, luminous efficiency and colors, graphic display, operating instruction、structure module, spatial navigation and aesthetic cognition. And this research would be concerned with many different subjects, like network technology, computer science, artificial intelligence, cognitive psychology, linguistic signs and art design. Therefore, the research of this project itself is also a research of a new crossed and composite subject. We expect putting these research works to be a pioneer on the basis of the platform of the resource construction of the China Digital Science and Technology Museum, in order to promote the advanced study and application in this disciplinary field.

From the perspective of “Information Field of Science Popularization Environment” theory, “popularizing science ” is to provide good service of “information field of science popularization environment” for the audiences, which is decided by three factors as “whom, what and how”. By analyzing the three components of information field like audience, channel and information, this paper puts forward several viewpoints, such as the audiences should be kept in curiosity all the time, the “black-box theory” of the science popularization information, rules and methods of science popularization activities like “multiple channels way”.

As one of the most important places for science popularization, science museum undertakes an important task to enhance scientific literacy of the nation. But so far, it's still not clear about the concept of scientific literacy, and how to establish a clear path for reinforcing quality education. Considering the experiences of education activities for science museum, the authors try to interpret the abstract concept of “scientific literacy” into concrete and operable educational activities. Three dimensions including scientific thinking, scientific spirit and scientific approaches are discussed in detail. Furthermore, through cognitive and psychological analysis the detailed and feasible suggestions are put forward to enhance people's qualities by educational activities in science museums.

The paper analysis problems occurred in the service, management, financial fund, administrative and social supervision after the free opening of popular science educational bases. It also discusses the countermeasures to the matters concerned. Meanwhile, notions are put forward that read as to open freely but not input-free, to open freely but not service-free, or management-free, to open freely but not supervision-free.

Civic scientific literacy has been researched in China for more than 20 years. Both China scientific literacy survey and theorectic studies on connotations of scientific literacy have helped raise the level of Chinese scientific literacy research. This paper presents a summary of Chinese scientific literacy research and gives some advices in relation to the research on scientific literacy in the future.

This paper examines the three empirical milestones in the forming of Miller's system: the first national survey sponsored by NASW in 1957, the three surveys carried out by NSF from 1972 to 1976, and the proposal submitted to NSF by Miller and his colleague in 1979. Besides focusing on the contents of the three stages, this paper also takes the situation of the time into account in order to reveal the relationship between the establishment of Miller's system and the process of the socialization of science in America.

Through comparative analysis of Chinese and foreign cases, it is clear that “Sci-Tech Daily” and other mainstream sci-tech media have also inherent agenda settings, which embod the Chinese government guidance in its sci-tech policies, and assist people to improve their scientific literacy and to develop positive view of mainstream values of science and technology. Under the new circumstances, how to produce agenda settings in a better way will be a new topic.

The popular science gallery is an effective way of rural science popularization. There's a popular science gallery in every village of Shandong province. This study investigated into Shandong Yantai rural popular science gallery and analyzed the results. It shows that the rural popular science gallery has real communication effects, but there are also some defects. We need to improve the working mechanism and make better development.

The possible reasons of the wide communication of Darwin in China were discussed in this paper. Based on this discussion, what could we learn from science popularization is also analyzed in details.

The architecture of this article includes the emergence, stage of development, looking forward to the future of China zoo. Ten thousand years ago, ancestors started feeding wild birds and beasts. Since Xi Han dynasty period, feeding, domestication and viewing reached a more advanced stage after undergoing a long process. The first modern zoo in China was founded in 1906, and it was named Beijing Zoo after liberation. 100-year history of Beijing Zoo is just the epitome of China zoo. Beijing Zoo's display is during the interim from cage-show to open-show. At the same time, Beijing Zoo finished a good transition from royal garden to public welfare. Cross cultural harmony contains potential prosperity. In the new century, how to develop healthy and continually and how to face challenges, seize opportunities, keep pace with times, and take a good way in future, these are all worth being thought over by us.

Botanical gardens (including arboreta) hold documented collections of living plants for the purposes of scientific research, conservation, display and education. Their main tasks are ex situ conservation of plant diversity and realization of sustainable use of plant resources, and carrying out of relevant plant displays, public education and scientific investigations. Worldwide there are about 2 000 botanical gardens and arboreta of different types holding 80 000 plant taxa, including many rare and threatened plants. Chinese botanical gardens, currently about 160 in number, have made great progresses in plant introduction, acclimatization and domestication, utilization and commercial development, and conservation. Their important roles in public education and tourism are being recognized. Botanical garden workers have achieved innovative theoretical and technological results in their researches. The gardens are also coming into line with the world in management, policy making, training, and computerization of plant record system. We expect the Chinese botanical gardens to embrace the challenges and opportunities of biodiversity conservation and sustainable development, achieve more in garden construction, science popularization and tourism, capacity building, and research, meet the demands of economic and social development and protection and rational use of the environment and resources, to go hand in hand with botanical gardens of the world.

To explore the development of popularization of science in botanical gardens, this paper analyzes the history of popular science of three typical botanical gardens in China, and summarizes three main stages of the development of popular science in botanical gardens.

It is vitally important in this era to disseminate knowledge of meteorology among children. This paper explores an innovative idea for writing works on meteorology for young readers, pointing out that books in this regard should be written in a style that is more enlightening and courageous, that writers should seek truth through skepticism, and that they should not write to lecture and impose ideas, and that they should write to introduce and enlighten creatively so that their books connect psychologically with young readers and popularize science in a scientific way. The paper makes a concise analysis of the status quo of books on meteorology for children and of prevailing shortcomings of the said books. The paper suggests, on the basis of the analysis of existing problems and in accordance with psychological characteristics of children, that in creating books on meteorology for young readers, writers should be more creative, use better story plots, use language and way of thinking that appeal to children, and combine learning and playing in an interactive way. These suggestions are made for peers to comment and discuss.