From the perspective of “Information Field of Science Popularization Environment” theory, “popularizing science ” is to provide good service of “information field of science popularization environment” for the audiences, which is decided by three factors as “whom, what and how”. By analyzing the three components of information field like audience, channel and information, this paper puts forward several viewpoints, such as the audiences should be kept in curiosity all the time, the “black-box theory” of the science popularization information, rules and methods of science popularization activities like “multiple channels way”.

information field of science popularization environment  /  popularize science  /  connotation  /  rule  /  method