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2026 Volume 6 Issue 2  Published: 2026-06-20
    Special Feature: Guidelines on Popular Science Creation for Scientific and Technical Professionals
  • Zhen Zou , Xiaodong Pang
    doi: 10.19957/j.cnki.kpczpl.2026.02.012

    Science popularization is an important part of a country's innovation system and a fundamental task for achieving innovative development. Scientific and technical professionals are the main creators of science popularization works, shouldering the important responsibility of serving as the"initiators"in science popularization. This paper provides a detailed interpretation of the seven main parts of the Guidelines on Popular Science Creation for Scientific and Technical Professionals, explaining the core concepts and orientation behind each part. It also interprets the formulation logic of the Exemplary Works on Popular Science Creation for Scientific and Technical Professionals, guiding scientific and technical professionals to better understand the reference value of such works.

  • Special Feature: Guidelines on Popular Science Creation for Scientific and Technical Professionals
  • Yabo Song , Yantao Tian
    doi: 10.19957/j.cnki.kpczpl.2026.02.015

    Closely following the Guidelines on Popular Science Creation for Scientific and Technical Professionals issued by the General Office of the China Association for Science and Technology, and drawing on the science popularization work carried out by the China Anti-Cancer Association in recent years, this paper focuses on the book Hello, Stomach! as a case study from the Exemplary Works on Popular Science Creation for Scientific and Technical Professionals, with an emphasis on reviewing and elaborating the book's creative process. The production process of this best-selling popular science book is highly consistent with the audience-targeting strategies, the basic principles of "scientificity and authenticity, readability and accessibility, and insightfulness and significance, "as well as the systematic creation concept for popular science books proposed by the Guidelines. The Guidelines also provide a powerful lever for the China Anti-Cancer Association to carry out its future science popularization work.

  • Special Feature: Guidelines on Popular Science Creation for Scientific and Technical Professionals
  • Shuangnan Zhang
    doi: 10.19957/j.cnki.kpczpl.2026.02.016

    The release of the Guidelines on Popular Science Creation for Scientific and Technical Professionals marks an important step as China's fourth scientific enlightenment enters a new stage. Based on the author's long-term practical experience in science popularization, this paper summarizes the "four key levers" for science popularization and analyzes their complementarity with the Guidelines in terms of audience targeting, topic orientation, and forms of expression. In light of the new challenges facing science popularization in the era of artificial intelligence, this paper also analyzes the future direction of the "four key levers":knowledge transmission may no longer be the core focus; rather, scientific methods, critical thinking, and the integration of science and the humanities will constitute the central mission of science popularization in the age of artificial intelligence(AI).

  • Special Feature: Guidelines on Popular Science Creation for Scientific and Technical Professionals
  • Haohao Wu
    doi: 10.19957/j.cnki.kpczpl.2026.02.018

    Taking the original marine scientific research picture book series "Into the Deep Sea" as a case study, this paper examines the practical pathway for transforming marine scientific research resources into popular science picture books. This pathway includes a complete chain of steps:drawing on first-hand scientific expedition experiences, content selection and reconstruction, innovation in expression, and multidisciplinary collaboration. Based on this analysis, the paper distills the key lessons learned from this transformation process. Drawing on the Guidelines on Popular Science Creation for Scientific and Technical Professionals, it proposes several insights for future creation, such as adhering to scientific authenticity, deepening audience segmentation, and embracing human-machine collaboration. These insights aim to provide guidance and reference for more scientific and technical professionals engaged in popular science creation, as well as for the transformation of marine scientific research resources into high-quality popular science works.