As a new form of audio communication, podcasting is welcomed as an experiment by the industry. Taking the "Voice of Popular Science" sponsored by Henan Provincial Science Association as an example, this paper tries to explore the mechanism of popular science content production through podcasting, and analyzes the subjects of topic selection, content selection, content presentation and audience analysis, so as to provide ideas for podcasting construction of health popular science content. The effective connection between the podcast platform and the creation of health popular science is to be explored, so that their respective advantages can be better understood.

Animation IP (Intellectual Property), beloved by the public, is both entertaining and suitable for knowledge dissemination. Excellent animation IP is favored by the public because of its character, content and adaptability, showing strengths in public communication. This article explores the integration of popular science in the creation process of animation IP, taking "Xiao Le Jun", "Xiao Jian" and "Dr. J" on People's Daily Online as examples. Through analyzing the creation of the animation IP images and the dissemination of emoticon packages based on them, the creation methods and experiences are summarized, which helps us to explore new paths and popular forms of health science popularization.

Popular science journals are crucial grounds for the recommendation and popularization of popular science works. This paper analyzes the importance value of reading recommendation in popular science journals in promoting popular science writing, as it helps to enhance creativity, cultivate new topics and steer crcative direction. Combined with the analysis of the main strategies of popular science reading recommendation in typical popular science journals at home and abroad, this paper puts forward advice on the improvement of reading promotion practices and popular science writing promotion on the platform of popular science journals. Suggestions include creating iconic reading recommendation columns, selecting books catering for specific groups, strengthening recommendation with reviews, promoting reading recommendation activities and establishing reading lists, and implementing media convergence communication.

John Michael Crichton is one of the most influential popular fiction writers and Hollywood filmmakers in contemporary America. Spanning two creative genres, novels and films, Michael Crichton's Sci-fi works have lasted for nearly forty years ever since 1969. Although his Sci-fi works are not included in the mainstream Western Sci-fi literary history, they have actually inherited and further developed the Sci-fi writing paradigm of "Voyages Extraordinaires" initiated by Jules Gabriel Verne. With science and technology, capital and "new knight" as the themes and an intrelotking structure, his works essentially reflect the values of American hi-tech millionaires represented by Silicon Valley elites.

Wang Jinkang's long science fiction Humanoid, Leopard Man, Cancer Man, and Dolphin Man form a "New Human Tetralogy", confronting human history and the survival crises of contemporary society. From the viewpoint of the relationship between modern technology and the survival of mankind, together with the relationship of existence and life, Wang criticizes and reothinks the predicameats of technology intervention, New Human, development and ethics. Moreover, the novels aim to skillfully strike the real world and the unreal world with the virtual space. The Tetralogy completes the grand prospects of building a community of shared future for mankind in the form of literature.

Taking the pharmaceutical science popularization works published by the pharmaceutical science popularization team of the Union Hospital of Fujian Medical University (FMU) as an example, their topic selections, writing features, and methods of audience targeting of pharmaceutical science are discussed. The writing features of pharmaceutical science popularization works include two aspects—scientific reliability and readability. Analyzing the works' scientific reliability includes the selection, evaluation and application of evidence, while studying the readability of the writing involves an assessment of readability.

Based on the translation of A Field Guide for Science Writers, this paper discusses science writers and good science writing, and put forwards the prosperity of science writing should be in a broader sense, especially to mobilize more scientists and technologists to participate in science writing and promote the popularization of scientific and technological achievements..

Feminist historian of science Londa Schiebinger, in her book Plants and Empire:Colonial Bioprospecting in the Atlantic World, centered on Caesalpinia pulcherrima as an example, describes the collection and circulation of knowledge of exotic plants by the Europeans in the 18th century, revealing how the knowledge production, a seemingly pure intellectual activity, is shaped by the power relations in the specific time and space. At the same time, Schiebinger's analysis of Linnaeus's bionmial nomenclature shows that, due to the power relation of knowledge, the acceptance of a seemingly neutral scientific language is often not a triumph of knowledge itself, but more like the triumph of a narrative. The book places the historical narrative into its own context and transcends the limit of Eurocentrism, making it to be a good writing reference for current science writing.

Nowadays, China highly values the importance of eco-culture. Promoting quality ecological science writings for the general reader is instrumental for the development of eco-culture. In this paper, Village Kids on Wild Trails and others works by Xu Renxiu, the ecological explorer from Taiwan, are analyzed, focusing on his three writing features. First, bearing the childhood aspiration and dreams, he travelled for about ten years among the mountains and rivers to collect rich materials for his writing; Second, he passes through an idea of integrating pictures and words naturally and vividly to show the artistic beauty of the natural world, and develops an aesthetic style of his own; Third, he takes active attempts to be close to children by flexibly using various ways of expressions to express the charm of natural ecological beauty. These features of Xu Renxiu's works provide new ideas and inspirations for eco-science writings in China.

According to the seminar held by the Science Fiction Training Camp organized by the China Research Institute for Science Popularization and the Science and Imagination Center of Southern University of Science and Technology, the history of Chinese Sci-Fi films can be traced back to The Invisibility Cloak, produced by Happy Pictures in 1925. It came out 14 years earlier than the premiere of Shanghai Beach in Sixty Years Later (1939), which is commonly considered to be the pioneering work of Chinese science fiction films. The Invisibility Cloak was created under the influence of American Keystone's comedies (slapstick) and science fiction about invisibility, which also bears the imprint of traditional Chinese comics. Therefore, it can become a valuable subject of a cross-genre, cross-cultural, and time-transgressive science fiction research, enriching the aesthetics of Sci-Fi films.