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Research on the Design and Creation of the Science Animation IP Images: Take "Xiao Le Jun", "Xiao Jian" and "Dr. J" on People's Daily Online as Examples
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Jing Dong1, Jiayi Pan2, Xue Zhou1, Xi Yang1, Yibo Wu3, *
Science Writing Review | 2021, 1(3) : 20 - 26
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Science Writing Review | 2021, 1(3): 20-26
• Popular Science Creation in the Media Convergence Era •
Research on the Design and Creation of the Science Animation IP Images: Take "Xiao Le Jun", "Xiao Jian" and "Dr. J" on People's Daily Online as Examples
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Jing Dong1, Jiayi Pan2, Xue Zhou1, Xi Yang1, Yibo Wu3, *
Affiliations
  • 1People's Daily Online, Beijing 100733
  • 2School of Literature and Journalism Communication, Central South University, Changsha 410083
  • 3School of Public Health, Peking University, Beijing 100191
Published: 2021-09-20 doi: 10.19957/j.cnki.kpczpl.2021.03.002
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Animation IP (Intellectual Property), beloved by the public, is both entertaining and suitable for knowledge dissemination. Excellent animation IP is favored by the public because of its character, content and adaptability, showing strengths in public communication. This article explores the integration of popular science in the creation process of animation IP, taking "Xiao Le Jun", "Xiao Jian" and "Dr. J" on People's Daily Online as examples. Through analyzing the creation of the animation IP images and the dissemination of emoticon packages based on them, the creation methods and experiences are summarized, which helps us to explore new paths and popular forms of health science popularization.

popular science creation  /  IP visual image  /  emoticon package
Jing Dong, Jiayi Pan, Xue Zhou, Xi Yang, Yibo Wu. Research on the Design and Creation of the Science Animation IP Images: Take "Xiao Le Jun", "Xiao Jian" and "Dr. J" on People's Daily Online as Examples[J]. Science Writing Review, 2021 , 1 (3) : 20 -26 . DOI: 10.19957/j.cnki.kpczpl.2021.03.002
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doi: 10.19957/j.cnki.kpczpl.2021.03.002
  • Online Date：2026-07-14
  • Published：2021-09-20
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Affiliations
    1People's Daily Online, Beijing 100733
    2School of Literature and Journalism Communication, Central South University, Changsha 410083
    3School of Public Health, Peking University, Beijing 100191
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多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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