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On the Creative Strategies of Popular Science Short Video
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Zhen Zou1, Sha Lu2, Ling Chen1, *
Science Writing Review | 2022, 2(2) : 39 - 46
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Science Writing Review | 2022, 2(2): 39-46
• Studies on Science Writing •
On the Creative Strategies of Popular Science Short Video
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Zhen Zou1, Sha Lu2, Ling Chen1, *
Affiliations
  • 1China Research Institute for Science Popularization, Beijing 100081
  • 2Beijing Union University, Beijing 100101
Published: 2022-06-20 doi: 10.19957/j.cnki.kpczpl.2022.02.004
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Nowadays, popular science short videos have become an important carrier of science communication, as well as a focal point and important direction for deepening the content-production reform of science popularization. In this paper, we analyze the creation strategy of short science videos from three dimensions. Firstly, in terms of topic selection, producers can combine national development strategies and policy deployment, pay attention to national scientific and technological innovation achievements, refer to the annual guide for science popularization creation, draw on other large-scale science popularization activities and outstanding science popularization publications, combine current news and social hotspots and daily life, and explore suitable themes for creation. Secondly, as for the titles, one need to pay attention to the type of speech and the flexible use of a variety of sentence patterns and figures of speech, such as metaphors, parody and contrasts. Lastly, for better content presentation, technical advantages are brought into play to maximise the scientific, interesting and artistic nature of the work, enhance its appeal and public influence.

science popularization  /  short video  /  creative strategy
Zhen Zou, Sha Lu, Ling Chen. On the Creative Strategies of Popular Science Short Video[J]. Science Writing Review, 2022 , 2 (2) : 39 -46 . DOI: 10.19957/j.cnki.kpczpl.2022.02.004
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doi: 10.19957/j.cnki.kpczpl.2022.02.004
  • Online Date：2026-07-14
  • Published：2022-06-20
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    1China Research Institute for Science Popularization, Beijing 100081
    2Beijing Union University, Beijing 100101
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红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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