Previous studies on evaluating agricultural informatization development level have large differences in indicators and weights to monitor and evaluate the agricultural informatization development level This study uses a combined weighting method to determine the weights of evaluation indicators and establishes a mathematical model to calculate the agricultural informatization development level index. Taking the 2019 data of 10 townships in Feicheng City, Shandong Province as the research object and according to the evaluation model, the agricultural informatization development levels of 10 townships in 2019 are ranked from high to low as Shiheng, Anjiazhuang, Bianyuan, Wenyang, Taoyuan, Wangzhuang, Hutun, Anlinzhan,Sunbo, and Chaoquan, with development level indexes being 0.5711, 0.5635, 0.5609, 0.5542, 0.5498, 0.5483, 0.5390, 0.5314,0.5244, and 0.5109, respectively The results and field surveys show that the agricultural informatization development indexes of the 10 townships have much room to improve and it is necessary to apply precision agriculture and digital agriculture related technologies to traditional crop planting. Meanwhile, under "one village, one product" and "one county, one industry" policies it is especially necessary to develop characteristic industries based on local actual conditions, adapt measures to local conditions,promote Feicheng peach planting digitalization, and integrate artificial intelligence and big data. Other modern agricultural technologies should be applied in all aspects of peach planting, input management, quality traceability and sales. In addition,applying information technology to agricultural socialized services and establishing an agricultural socialized service terminal platform may build a bridge between farmers and socialized services, docking agricultural services and comprehensively improve the level of agricultural informatization. This research has important practical significance for fully mobilizing scientific and technological forces to achieve the goal of common prosperity and for early realization of the goal of accelerating modernization of agriculture and rural areas during the "14th Five-Year Plan".

agricultural and rural informationization  /  development level  /  development strategy  /  common prosperity