This paper analyzes the current situation and developing characteristics of the agricultural Internet of Things (AIOT) industry from the aspects of industry connotation, supply and demand subject, market-entry decision, etc. The result shows that China's AIOT industry has initially formed some agricultural dedicated software platforms, such as complete IOT industrial system, agricultural expert system, formula fertilization system, monitoring and warning system, and quality traceability system. And China's AIOT has developed rapidly in the fields of AIOT consulting and software services and has a broad application prospect. However, it has the problems, such as unbalanced development, lack of technical support, imperfect industrial market system and so on. Combined with China's Internet of things development environment, this paper proposes several countermeasures to accelerate the industrial development of AIOT industry in terms of strengthening research and platform construction of AIOT key technologies, accelerating the development of policy for AIOT special funds, and cultivating AIOT clusters, innovative AIOT business operation modes and service promotion.

Internet of things of agriculture  /  Internet of things industry  /  agriculture information technology