The human society is supported by economy, technology and culture. The people starts to realize the nature's crucial influences on our survival. The concept of the culture is gradually expanded to a stage to include the ecological outlook within the human society pattern. The evolution of the human society follows a loop from investigation of things to gaining knowledge and again to a higher stage of investigation of things. People starts to learn the importance of the methodology, the social values and the survival strategies, through the evolution loop, logically, from the target to the path, to the strategy, to the method & technology and to the tools. The design should not just follow the market but to understand the real need of the world. Then we can define, lead and create the need. The industrial design practice and the knowledge reach a level of innovation of mechanism, life style design, culture model and system design. Now, the focus moves to the sustainable collaborative design, and the social design. The service design indicates that the fundamental of industrial design is to create a healthy, reasonable, shared, fair life style of human society.

design  /  industrial design  /  service design