Based on the survey data of meteorological service in highway transportation industry in 2019, the demand and supply characteristics of meteorological service in highway traffic and the satisfaction index of users are analyzed. According to the results, more than 60% of experts believed that fog, rainfall and snowfall were the most important meteorological elements for highway transportation, but the demand varied with different production links. For service products, the demand for early warning, forecasting, monitoring and impact assessment decreased successively, but all of them exceeded 95%. The meteorological department basically met the demand except for the insufficient supply capacity of impact assessment. However, there was a slight redundancy in the timeliness of product provision and element categories (temperature and strong wind). Mobile client and sharing platform were the most popular channels for users to obtain service products. Although the channels provided by meteorological departments were diversified, they still gave priority to traditional ways such as website, telephone and email. The comprehensive satisfaction score of experts on meteorological service information was 89.4, in which the national score of integrity, timeliness and accuracy decreased in turn. The satisfaction evaluation result of highway operation link was the highest and that of private enterprise was the lowest.

highway traffic  /  specialized meteorological service  /  satisfaction evaluation